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MRC Case
 Study
           By: Devorah Serkin, Dan
  Saguy,     Romy Ribitzky, Shimon
                            Zlotnick
MRC Inc.
• MRC is a Cleveland based manufacturer of car
  parts
• The business plan is based on rapid diversification
  by new acquisition to:
   o keep themselves from becoming exposed to risk
   o Stabilize earnings and cash flow
   o Escape threat of backward integration by car manufacturers
• Currently overleveraged and need cash quick to
  continue their strategy
   o Currently, long term debt for MRC is $22.7mm
• Achieve management of many acquired
  companies through decentralized management
   o 7 divisions run by department heads who oversee operations
     and report to MRC owner
ARI Inc.
• American Rayon Inc (ARI) is a Philadelphia based
  corporation.
• Third largest producer of Rayon in the United States
• Rayon is currently used in tire production, though market
  share in tires is decreasing yearly (as of 1960, only 64%
  market share)       Rayon’s market share in tire production

                            Million   Market   Yearly
                     year   pounds    share    change
                     1955    406.9     86%
                     1956     343      83%      -3%
                     1957    318.5     77%      -6%
                     1958     233      71%      -6%
                     1959    287.1     70%      -1%
                     1960    251.3     64%      -6%



• Has $20mm of liquid assets not needed for operations
  that can immediately be sold upon purchase
Pro and Cons
• Pros to acquisition         • Cons to acquisition

   o $20mm in liquid assets      o Company is losing market
     which MRC needs to            share
     offset their debt.          o Recent return to
   o Allows MRC to continue        profitability due to
     with the strategy of          reduction of cost rather
     diversification               than increase in sales
   o Increases credit            o Dying company with no
     worthiness                    long term future prospects
   o Stabilizes cash flows       o Large company may not
   o Undervalued company           fit with MRC’s
     costs them $40M in            management model
     common stock
MRC Inc.
• Assumptions for DCF calculations of ARI:
   o Numbers are in real terms. Depreciation has been adjusted to
     reflect the actual inflation rates between 1961 and 1967
   o Capital spending over the next 6 years will be $300,000
     annually (inflation in this case was ignored due to small
     number and low rate of inflation -averaging under 2%)
   o Working capital was calculated by assuming $5mm in cash
     then taking (working cap - cash/sales) = working capital rate
     was 66.42%
   o Not including continuation value based off assumption that
     company is dying
   o Assumed discount rate of 12%
   o Assuming no cannibalization because MRC and ARI have
     different products and different clients
   o Given that ARI has no debt
MRC Inc.
                                      Forecasting for American Rayon Inc
                                           1961             1962       1963       1964        1965       1966       1967
Net Sales                                         55,000        55,000     55,000      52,000     48,000     42,600     40,070
Earnings before taxes                              4,840         5,390      5,390       3,640      2,724      1,917        841
Income taxes                                       2,323         2,587      2,587       1,747      1,308        920        404
Net earnings                                       2,517         2,803      2,803       1,893      1,416        997        437
Depreciation                                       2,968         2,929      2,891       2,851      2,772      2,511      2,476
Pre tax profit                                     5,485         5,732      5,694       4,744      4,188      3,508      2,913

Tax Rate                                             48%          48%        48%         48%        48%        48%         48%
inflation rate                                     1.07%        1.20%      1.24%       1.28%      1.59%      3.01%       2.78%
Less Capital Expenditures                           0.30         0.30       0.30        0.30       0.30       0.30        0.30
Working Capital                                   36,532       36,532     36,532      34,539     31,883     28,296      26,615
Less Increase to Working Capital                  (4,668)         -          -        (1,993)    (2,657)    (3,587)     (1,680)

1. Calculated free Cash Flow                      10,153        5,732      5,694       6,737      6,845      7,094       4,593
PV free CFs                                        9,065        4,569      4,053       4,281      3,884      3,594       2,078
3. Present Value of free cash flows               31,525
plus excess cash                                   5,000
value of firm                                     36,525
less value of debt                                   -
per share value                                    19.73
MRC Inc.
• Based on forecasting of ARI future cash flows:
   o Value of the firm is $36mm and MRC is willing to pay $40mm
   o Of that $36mm, $20mm are liquid assets not needed for daily
     operations that can be sold off immediately
      • Would help pay off $22.7mm in long term debt and allow
         them to continue to borrow
   o Our per share value (19.37) is higher than the actual stock
     price (15) -proves that ARI is an undervalued company


• Based on forecasting, ARI seems like a good
  investment
MRC Inc.
Strategic Vision
• On the surface, buying ARI seems like it fits with MRC’s
   strategy of rapid acquisitions, minimizing risk, and
   stabilizing cash flows
• However, doing so is only a quick win, bringing in $20mm
   in cash for the short-term but not in the long-term
• ARI’s profitability is largely based on cost-cutting, not
   creating value—which doesn’t add value for MRC
• ARI’s core business is rayon, and market share is sliding
   quickly, with sales dropping by 10%-15% by 1964
• Therefore, looking at the long-term, acquiring ARI
   doesn’t fit with MRC’s strategy
MRC Inc.
Conclusion
• ARI is an undervalued company with $20mm in liquid
  assets which would help MRC continue its strategy of
  quick acquisitions by allowing them to continue to
  borrow
• PV of future cash flows for ARI through 1967 are all
  positive
• However, this acquisition does not align with MRC’s long-
  term strategic vision
• ARI’s management style is vastly different than MRC’s
  and integrating the two will be time-consuming and
  costly
• Rayon is a material that is quickly losing market share
  and going out of favor with tire manufacturers

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MRC case

  • 1. MRC Case Study By: Devorah Serkin, Dan Saguy, Romy Ribitzky, Shimon Zlotnick
  • 2. MRC Inc. • MRC is a Cleveland based manufacturer of car parts • The business plan is based on rapid diversification by new acquisition to: o keep themselves from becoming exposed to risk o Stabilize earnings and cash flow o Escape threat of backward integration by car manufacturers • Currently overleveraged and need cash quick to continue their strategy o Currently, long term debt for MRC is $22.7mm • Achieve management of many acquired companies through decentralized management o 7 divisions run by department heads who oversee operations and report to MRC owner
  • 3. ARI Inc. • American Rayon Inc (ARI) is a Philadelphia based corporation. • Third largest producer of Rayon in the United States • Rayon is currently used in tire production, though market share in tires is decreasing yearly (as of 1960, only 64% market share) Rayon’s market share in tire production Million Market Yearly year pounds share change 1955 406.9 86% 1956 343 83% -3% 1957 318.5 77% -6% 1958 233 71% -6% 1959 287.1 70% -1% 1960 251.3 64% -6% • Has $20mm of liquid assets not needed for operations that can immediately be sold upon purchase
  • 4. Pro and Cons • Pros to acquisition • Cons to acquisition o $20mm in liquid assets o Company is losing market which MRC needs to share offset their debt. o Recent return to o Allows MRC to continue profitability due to with the strategy of reduction of cost rather diversification than increase in sales o Increases credit o Dying company with no worthiness long term future prospects o Stabilizes cash flows o Large company may not o Undervalued company fit with MRC’s costs them $40M in management model common stock
  • 5. MRC Inc. • Assumptions for DCF calculations of ARI: o Numbers are in real terms. Depreciation has been adjusted to reflect the actual inflation rates between 1961 and 1967 o Capital spending over the next 6 years will be $300,000 annually (inflation in this case was ignored due to small number and low rate of inflation -averaging under 2%) o Working capital was calculated by assuming $5mm in cash then taking (working cap - cash/sales) = working capital rate was 66.42% o Not including continuation value based off assumption that company is dying o Assumed discount rate of 12% o Assuming no cannibalization because MRC and ARI have different products and different clients o Given that ARI has no debt
  • 6. MRC Inc. Forecasting for American Rayon Inc 1961 1962 1963 1964 1965 1966 1967 Net Sales 55,000 55,000 55,000 52,000 48,000 42,600 40,070 Earnings before taxes 4,840 5,390 5,390 3,640 2,724 1,917 841 Income taxes 2,323 2,587 2,587 1,747 1,308 920 404 Net earnings 2,517 2,803 2,803 1,893 1,416 997 437 Depreciation 2,968 2,929 2,891 2,851 2,772 2,511 2,476 Pre tax profit 5,485 5,732 5,694 4,744 4,188 3,508 2,913 Tax Rate 48% 48% 48% 48% 48% 48% 48% inflation rate 1.07% 1.20% 1.24% 1.28% 1.59% 3.01% 2.78% Less Capital Expenditures 0.30 0.30 0.30 0.30 0.30 0.30 0.30 Working Capital 36,532 36,532 36,532 34,539 31,883 28,296 26,615 Less Increase to Working Capital (4,668) - - (1,993) (2,657) (3,587) (1,680) 1. Calculated free Cash Flow 10,153 5,732 5,694 6,737 6,845 7,094 4,593 PV free CFs 9,065 4,569 4,053 4,281 3,884 3,594 2,078 3. Present Value of free cash flows 31,525 plus excess cash 5,000 value of firm 36,525 less value of debt - per share value 19.73
  • 7. MRC Inc. • Based on forecasting of ARI future cash flows: o Value of the firm is $36mm and MRC is willing to pay $40mm o Of that $36mm, $20mm are liquid assets not needed for daily operations that can be sold off immediately • Would help pay off $22.7mm in long term debt and allow them to continue to borrow o Our per share value (19.37) is higher than the actual stock price (15) -proves that ARI is an undervalued company • Based on forecasting, ARI seems like a good investment
  • 8. MRC Inc. Strategic Vision • On the surface, buying ARI seems like it fits with MRC’s strategy of rapid acquisitions, minimizing risk, and stabilizing cash flows • However, doing so is only a quick win, bringing in $20mm in cash for the short-term but not in the long-term • ARI’s profitability is largely based on cost-cutting, not creating value—which doesn’t add value for MRC • ARI’s core business is rayon, and market share is sliding quickly, with sales dropping by 10%-15% by 1964 • Therefore, looking at the long-term, acquiring ARI doesn’t fit with MRC’s strategy
  • 9. MRC Inc. Conclusion • ARI is an undervalued company with $20mm in liquid assets which would help MRC continue its strategy of quick acquisitions by allowing them to continue to borrow • PV of future cash flows for ARI through 1967 are all positive • However, this acquisition does not align with MRC’s long- term strategic vision • ARI’s management style is vastly different than MRC’s and integrating the two will be time-consuming and costly • Rayon is a material that is quickly losing market share and going out of favor with tire manufacturers