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Meet the Puma.
Why you never
have to write an
outline again.
c
As presenters, we are
storytellers.
We move
ourselves and
our audience
from here…
As presenters, we are
storytellers.
…to here.
Storylines are the way we tame
confusion along the way.
Storylines make
complexity tolerable
long enough to be
understood.
To do that, our storyline needs
two things:
1) It needs a spine
2) It needs anecdotes
----------
|||||
In Management-consultingese, this is called:
“Horizontal-Vertical
storytelling.”
The ‘horizontal’
story moves our
idea alo...
In Management-consultingese, this is called:
“Horizontal-Vertical
storytelling.”
While the
‘verticals’ provide
the details...
The standard approach is to
create an OUTLINE.
Top-to-bottom:
1 – 2 – 3 – 4 –
hmm…
The standard approach is to
create an OUTLINE.
FORGET
OUTLINES!
Why? I. Meet the Puma
II. Our job as presenters is to tell a story
A. Storylines make for better stories
B. They tame comp...
I. Meet the Puma
II. Our job as presenters is to tell a story
A. Storylines make for better stories
B. They tame complexit...
I prefer a livelier, more intuitive
approach:
Our Presentation’s Underlying
Message Architecture.
Our Presentation’s Underlying
Message Architecture.
a.k.a:
“PUMA”
Our Puma looks like this:
Much better than
an outline!
The Puma gives us a great way
to build our storyline.
We begin with a
summary of our
main idea.
Then we block out
the spin...
For example,
here’s the Puma
of a classic story:
This is the
tale of a
typical
Hollywood
romance…
There is a
boy. He
meets a girl.
The boy is
carefree.
The girl is
lovely....
For example,
here’s the Puma
I prepared for this
presentation:
In Show & Tell we meet 4 Pumas:
The Report The Explanation
The Pitch The Drama
Truth.
Story.
Pictures.
And a Puma.
Pre-order SHOW & TELL before
April 10, 2014 and join me for a
Free Super Secret Webinar.
 Pre-order at any retailer,
onli...
1 simple way to better presentations: don't outline, PUMA!
1 simple way to better presentations: don't outline, PUMA!
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1 simple way to better presentations: don't outline, PUMA!

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The biggest problem in creating our presentation is making a great storyline. Here's how to do it: create a PUMA.

There's more in my book.
http://www.amazon.com/Show-Tell-Everybody-Extraordinary-Presentations/dp/1591846854/ref=zg_bs_660628_14

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1 simple way to better presentations: don't outline, PUMA!

  1. Meet the Puma. Why you never have to write an outline again. c
  2. As presenters, we are storytellers. We move ourselves and our audience from here…
  3. As presenters, we are storytellers. …to here.
  4. Storylines are the way we tame confusion along the way. Storylines make complexity tolerable long enough to be understood.
  5. To do that, our storyline needs two things: 1) It needs a spine 2) It needs anecdotes ---------- |||||
  6. In Management-consultingese, this is called: “Horizontal-Vertical storytelling.” The ‘horizontal’ story moves our idea along…
  7. In Management-consultingese, this is called: “Horizontal-Vertical storytelling.” While the ‘verticals’ provide the details that make it interesting.
  8. The standard approach is to create an OUTLINE. Top-to-bottom: 1 – 2 – 3 – 4 – hmm…
  9. The standard approach is to create an OUTLINE. FORGET OUTLINES!
  10. Why? I. Meet the Puma II. Our job as presenters is to tell a story A. Storylines make for better stories B. They tame complexity III. Storylines move along & up-and-down A. This is called “horizontal-vertical” plotting B. It requires an outline C. Forget outlines!! IV. Why forget outlines? A. Because they are “vertical-vertical” plotting B. We don’t think this way very well… V. So what do we use instead of outlines? VI. We use the PUMA I. Our Presentation’s Underlying Message Architecture II. A better way to think about mapping out our presentation VII. The PUMA is faster and more intuitive I. It is true horizontal-vertical storytelling Because outlines are vertical- vertical- vertical… Where is my horizontal storyline??
  11. I. Meet the Puma II. Our job as presenters is to tell a story A. Storylines make for better stories B. They tame complexity III. Storylines move along & up-and-down A. This is called “horizontal-vertical” plotting B. It requires an outline C. Forget outlines!! IV. Why forget outlines? A. Because they are “vertical-vertical” plotting B. We don’t think this way very well… V. So what do we use instead of outlines? VI. We use the PUMA I. Our Presentation’s Underlying Message Architecture II. A better way to think about mapping out our presentation VII. The PUMA is faster and more intuitive I. It is true horizontal-vertical storytelling WE DON’T THINK LIKE THIS!
  12. I prefer a livelier, more intuitive approach: Our Presentation’s Underlying Message Architecture.
  13. Our Presentation’s Underlying Message Architecture. a.k.a: “PUMA”
  14. Our Puma looks like this: Much better than an outline!
  15. The Puma gives us a great way to build our storyline. We begin with a summary of our main idea. Then we block out the spine with our storyline. We add in our supporting materials as the legs. We conclude with a swish of the tail.
  16. For example, here’s the Puma of a classic story:
  17. This is the tale of a typical Hollywood romance… There is a boy. He meets a girl. The boy is carefree. The girl is lovely. The boy is smitten. The boy loses the girl. The boy gets the girl back. The girl runs off with the assistant. Mr. Evil arrives. Mr. Evil steals the girl away! The boy is devastated. The boy hires an assistant. The assistant traps Mr. Evil. The boy saves the girl! “Boy Meets Girl.”
  18. For example, here’s the Puma I prepared for this presentation:
  19. In Show & Tell we meet 4 Pumas: The Report The Explanation The Pitch The Drama
  20. Truth. Story. Pictures. And a Puma.
  21. Pre-order SHOW & TELL before April 10, 2014 and join me for a Free Super Secret Webinar.  Pre-order at any retailer, online or bricks.  Send a digital copy of your receipt here: preorder.showandtell@ gmail.com  You’ll automatically receive an invitation to the webinar: April 10, 2014 at 10:00am Pacific / 1:00pm Eastern

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