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The Intertek Quality & Performance Mark




Date, Location

                 www.intertek.com
                                          1
About Intertek


   •   A leading international provider of engineering, testing
       and certification services to a wide range of global and
       local industries
   •   Partnership with Intertek brings increased value to
       customers’ products and processes
   •   Ultimately, we support our clients’ success in the global
       market place




               www.intertek.com
                                                                   2
Our industries
Supporting our customers in their global trade…..

   Our organization                  The industries we operate in              What we do


                                          Agriculture               Testing
CONSUMER GOODS
                                          Automotive
                                                                    Inspection
                                          Chemical
COMMERCIAL &                              Consumer Products
                                                                    Certification
ELECTRICAL
                                          Electrical & Electronic   Auditing

                                          Energy & Fuels
                                                                    Quality Assurance
COMMODITIES                               Food
                                                                    Advisory
                                          Government

CHEMICALS & PHARMA                        Industrial
                                          IT & Telecom
                                          Minerals
INDUSTRY & ASSURANCE
                                          Pharmaceutical
                                          Retailers


                       www.intertek.com
                                                                                            3
End to End Supply Chain Support

 Product Supply Chain




                      Component
 DESIGN
                                                                                                                  RETURNS
                                                            QUALITY
• Product             Component        PRODUCTION
                                                            CONTROL
                                                                           DISTRIBUTION          RETAIL              &
                                                                                                                  RECALLS
• Process
                      Component




            Testing   Inspection Certification   Auditing   Outsourcing   Advisory Training   Quality Assurance

                             www.intertek.com
                                                                                                                       4
Intertek’s Global Network
                           Countries               Locations    Staff


                                100+               1,000+      25,000+


                    Floated May 2002 – LSE: ITRK
                    FTSE 100, Support Services Sector
                    Market Cap – £1.5B




  AMERICAS                             EMEA                    APAC




             www.intertek.com
                                                                         5
How Do You Prove that Your Product
is the Best Choice?


   •   How do you translate your key differentiators to your
       customer as they make their purchase decision?
   •   How do you help customers navigate product features?
   •   How do you justify pricing for on-the-spot pricing
       comparisons?
   •   How do you show your product has integrity?




              www.intertek.com
                                                               6
Intertek’s Quality & Performance Mark has been
created to help our customers demonstrate their
commitment to quality.

To consumers the mark is third party, validated
proof that a product meets or exceeds key
purchasing criteria.




       www.intertek.com
                                                  7
Why Does the Market Need
Performance Certification?


    •   In a world of product recalls, feature creep and questionable
        supply chain practices, Quality is a top of mind purchasing
        criterion.
    •   Consumers are more critical, conduct more research, make
        more comparisons and are more analytical than ever before.
    •   When buying a product, what consumers are seeking is truth.
        Truth that will lead them to the right choice – in a world of
        countless choices.
    •   Intertek’s Quality Mark has been created to help our customers
        demonstrate their product’s quality and performance.




              www.intertek.com
                                                                         8
What Goes Into the Mark?

                            Third party verified testing
                              “Independently tested for Quality and Performance”




         www.intertek.com
                                                                            9
What Goes Into the Mark?

“Baseline” quality tests                           Third party verified testing
(1 to 5 tests are performed to
                                                    “Independently tested for Quality and
expert specifications)                             Performance”

•   Durability: Evaluates range of conditions
    product can handle and continue to function
•   Functionality: Performance of product’s
    functions & features under normal use
•   Life Cycle: Evaluates how long product lasts
    in normal operation
•   Usability: Ease of use for intended tasks
•   Workmanship: Verifies product’s physical
    characteristics for high quality fabrication




                         www.intertek.com
                                                                                            10
What Goes Into the Mark?

“Baseline” quality tests                                   Third party verified testing
(1 to 5 tests are performed to                               “Independently tested for Quality and Performance”

expert specifications)
•   Durability: Evaluates range of conditions
    product can handle and continue to function
•   Functionality: Performance of product’s
    functions & features under normal use
•   Life Cycle: Evaluates how long product
    lasts in normal operation
•   Usability: Ease of use for intended tasks
•   Workmanship: Verifies product’s physical
    characteristics for high quality fabrication

                                 “Above and Beyond” tests
                                 •   Manufacturers Claims: (Optional 6th test highlights manufacturer’s
                                     differentiators. Test results on swing tags, POP, website)



                         www.intertek.com
                                                                                                                  11
What Goes Into the Mark?

“Baseline” quality tests                                    Third party verified testing
(1 to 5 tests are performed to                                 “Independently tested for Quality and Performance”
expert specifications)
•   Durability: Evaluates range of conditions
    product can handle and continue to function
•   Functionality: Performance of product’s
    functions & features under normal use
•   Life Cycle: Evaluates how long product lasts
    in normal operation
•   Usability: Ease of use for intended tasks
                                                                                  Researchable results
•   Workmanship: Verifies product’s physical
    characteristics for high quality fabrication                                  •   Model & certification #’s
                                                                                  •   Intertek website link
                             “Above and Beyond” tests
                             •     Manufacturers Claims: (Optional 6th test highlights manufacturer’s
                                   differentiators. Test results on swing tags, POP, website)



                         www.intertek.com
                                                                                                                    12
How are the Levels for the Five Areas Set?


      •   Workmanship, Usability and Functionality Level Setting
          Guidelines:
           –   Assessments are rated on a 1 to 5 rating scale
           –   An average rating of 4 or 5 for the overall
           –   No one aspect being rated less than 3




                www.intertek.com
                                                                   13
How are the Levels for the Five Areas Set?


 •   Durability and Life Cycle Level Setting Guidelines
      –   Target = Top 30%
      –   Determined by:
            •   Option 1: Publicly referenced data/studies.
            •   Option 2: At least two Intertek experts establish a range and consensus on the approximate 30%
                level.
            •   Option 2a: At least two Intertek experts to establish a reasonable consensus on expected product
                life. Then the expected product life can be used as the 30% mark. Example: cell phone useful
                life.
            •   Option 3: If option 1 and 2 are not available then at least two other products (from different
                manufacturers) should be acquired and tested to compare to the product under test.

      –   Levels reset each 12 months




                       www.intertek.com
                                                                                                                   14
How Does it Work?


     •   You choose from one to five certification tests
     •   Pass/fail tests are conducted to each quality and
         performance feature
     •   Each test passed allows you to post results,
         testifying to a baseline level of quality for that
         product
     •   To show a further level of differentiation you can
         test additional manufacturer’s claims. If
         validated they can be described in detail on mark
         labeling and POP




               www.intertek.com
                                                              15
Mark Merchandising




                            Product


         www.intertek.com
                                      16
Mark Merchandising




                            Package Labeling




         www.intertek.com
                                               17
Mark Merchandising




          Manufacturer’s Claims
                                   Baseline Claims
         (CheckPlus Performance)
               Spotlighted
                                     Spotlighted
                                                     Hang Tags


         www.intertek.com
                                                                 18
Mark Merchandising




                            Product Promos



         www.intertek.com
                                             19
The Mark Implementation System


    •   Once your product completes testing, certification is issued, good for
        one year
    •   Online listing in our comprehensive directory


    •   Certification explained and supported by consumer facing website




               www.intertek.com
                                                                                 20
Performance Mark Benefits



     •   Consumer
         – Reassurance as to quality and performance
         – Independent third party validation
         – Navigation among product choices and features




           www.intertek.com
                                                           21
Performance Mark Benefits


     •   Manufacturers and Retailers
         –    Differentiate product
         –    Protect and deliver on brand promise
         –    Build brand reputation
         –    Gain buyer’s support and trust
         –    Broadens market from early adopters
         –    Support of an independent third party to validate   marketing
              claims
         –    Means to validate sourced product components (manufacturers)
              or product lines (retailers)




             www.intertek.com
                                                                              22
Performance Mark Benefits



      •   Trade Associations
          –    Validate and spread the use of new technologies
          –    Proactively champion good values (supply chain validation, etc.)
          –    Further support association programs through a consumer facing
               performance mark
          –    Additional level of performance builds on programs
          –    Benchmarked level of quality assurance for industry




              www.intertek.com
                                                                                  23
Questions?


  For more information on the Intertek Quality & Performance Mark, please contact:




                 www.intertek.com
                                                                                     24

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Quality mark presentation

  • 1. The Intertek Quality & Performance Mark Date, Location www.intertek.com 1
  • 2. About Intertek • A leading international provider of engineering, testing and certification services to a wide range of global and local industries • Partnership with Intertek brings increased value to customers’ products and processes • Ultimately, we support our clients’ success in the global market place www.intertek.com 2
  • 3. Our industries Supporting our customers in their global trade….. Our organization The industries we operate in What we do Agriculture Testing CONSUMER GOODS Automotive Inspection Chemical COMMERCIAL & Consumer Products Certification ELECTRICAL Electrical & Electronic Auditing Energy & Fuels Quality Assurance COMMODITIES Food Advisory Government CHEMICALS & PHARMA Industrial IT & Telecom Minerals INDUSTRY & ASSURANCE Pharmaceutical Retailers www.intertek.com 3
  • 4. End to End Supply Chain Support Product Supply Chain Component DESIGN RETURNS QUALITY • Product Component PRODUCTION CONTROL DISTRIBUTION RETAIL & RECALLS • Process Component Testing Inspection Certification Auditing Outsourcing Advisory Training Quality Assurance www.intertek.com 4
  • 5. Intertek’s Global Network Countries Locations Staff 100+ 1,000+ 25,000+ Floated May 2002 – LSE: ITRK FTSE 100, Support Services Sector Market Cap – £1.5B AMERICAS EMEA APAC www.intertek.com 5
  • 6. How Do You Prove that Your Product is the Best Choice? • How do you translate your key differentiators to your customer as they make their purchase decision? • How do you help customers navigate product features? • How do you justify pricing for on-the-spot pricing comparisons? • How do you show your product has integrity? www.intertek.com 6
  • 7. Intertek’s Quality & Performance Mark has been created to help our customers demonstrate their commitment to quality. To consumers the mark is third party, validated proof that a product meets or exceeds key purchasing criteria. www.intertek.com 7
  • 8. Why Does the Market Need Performance Certification? • In a world of product recalls, feature creep and questionable supply chain practices, Quality is a top of mind purchasing criterion. • Consumers are more critical, conduct more research, make more comparisons and are more analytical than ever before. • When buying a product, what consumers are seeking is truth. Truth that will lead them to the right choice – in a world of countless choices. • Intertek’s Quality Mark has been created to help our customers demonstrate their product’s quality and performance. www.intertek.com 8
  • 9. What Goes Into the Mark? Third party verified testing “Independently tested for Quality and Performance” www.intertek.com 9
  • 10. What Goes Into the Mark? “Baseline” quality tests Third party verified testing (1 to 5 tests are performed to “Independently tested for Quality and expert specifications) Performance” • Durability: Evaluates range of conditions product can handle and continue to function • Functionality: Performance of product’s functions & features under normal use • Life Cycle: Evaluates how long product lasts in normal operation • Usability: Ease of use for intended tasks • Workmanship: Verifies product’s physical characteristics for high quality fabrication www.intertek.com 10
  • 11. What Goes Into the Mark? “Baseline” quality tests Third party verified testing (1 to 5 tests are performed to “Independently tested for Quality and Performance” expert specifications) • Durability: Evaluates range of conditions product can handle and continue to function • Functionality: Performance of product’s functions & features under normal use • Life Cycle: Evaluates how long product lasts in normal operation • Usability: Ease of use for intended tasks • Workmanship: Verifies product’s physical characteristics for high quality fabrication “Above and Beyond” tests • Manufacturers Claims: (Optional 6th test highlights manufacturer’s differentiators. Test results on swing tags, POP, website) www.intertek.com 11
  • 12. What Goes Into the Mark? “Baseline” quality tests Third party verified testing (1 to 5 tests are performed to “Independently tested for Quality and Performance” expert specifications) • Durability: Evaluates range of conditions product can handle and continue to function • Functionality: Performance of product’s functions & features under normal use • Life Cycle: Evaluates how long product lasts in normal operation • Usability: Ease of use for intended tasks Researchable results • Workmanship: Verifies product’s physical characteristics for high quality fabrication • Model & certification #’s • Intertek website link “Above and Beyond” tests • Manufacturers Claims: (Optional 6th test highlights manufacturer’s differentiators. Test results on swing tags, POP, website) www.intertek.com 12
  • 13. How are the Levels for the Five Areas Set? • Workmanship, Usability and Functionality Level Setting Guidelines: – Assessments are rated on a 1 to 5 rating scale – An average rating of 4 or 5 for the overall – No one aspect being rated less than 3 www.intertek.com 13
  • 14. How are the Levels for the Five Areas Set? • Durability and Life Cycle Level Setting Guidelines – Target = Top 30% – Determined by: • Option 1: Publicly referenced data/studies. • Option 2: At least two Intertek experts establish a range and consensus on the approximate 30% level. • Option 2a: At least two Intertek experts to establish a reasonable consensus on expected product life. Then the expected product life can be used as the 30% mark. Example: cell phone useful life. • Option 3: If option 1 and 2 are not available then at least two other products (from different manufacturers) should be acquired and tested to compare to the product under test. – Levels reset each 12 months www.intertek.com 14
  • 15. How Does it Work? • You choose from one to five certification tests • Pass/fail tests are conducted to each quality and performance feature • Each test passed allows you to post results, testifying to a baseline level of quality for that product • To show a further level of differentiation you can test additional manufacturer’s claims. If validated they can be described in detail on mark labeling and POP www.intertek.com 15
  • 16. Mark Merchandising Product www.intertek.com 16
  • 17. Mark Merchandising Package Labeling www.intertek.com 17
  • 18. Mark Merchandising Manufacturer’s Claims Baseline Claims (CheckPlus Performance) Spotlighted Spotlighted Hang Tags www.intertek.com 18
  • 19. Mark Merchandising Product Promos www.intertek.com 19
  • 20. The Mark Implementation System • Once your product completes testing, certification is issued, good for one year • Online listing in our comprehensive directory • Certification explained and supported by consumer facing website www.intertek.com 20
  • 21. Performance Mark Benefits • Consumer – Reassurance as to quality and performance – Independent third party validation – Navigation among product choices and features www.intertek.com 21
  • 22. Performance Mark Benefits • Manufacturers and Retailers – Differentiate product – Protect and deliver on brand promise – Build brand reputation – Gain buyer’s support and trust – Broadens market from early adopters – Support of an independent third party to validate marketing claims – Means to validate sourced product components (manufacturers) or product lines (retailers) www.intertek.com 22
  • 23. Performance Mark Benefits • Trade Associations – Validate and spread the use of new technologies – Proactively champion good values (supply chain validation, etc.) – Further support association programs through a consumer facing performance mark – Additional level of performance builds on programs – Benchmarked level of quality assurance for industry www.intertek.com 23
  • 24. Questions? For more information on the Intertek Quality & Performance Mark, please contact: www.intertek.com 24

Hinweis der Redaktion

  1. The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
  2. Larger issue, in terms of market demand and in terms of customer pain, is that quality has become a top-of-mind issue for the consumer. The mark provides a way of demonstrating, through a third party validation, that by passing testing to key purchasing criteria the product is a quality product
  3. The labeling shows what goes into the mark
  4. Durability : Evaluation the range of conditions a product can handle and continue to function. Usability : Assessment of the ease of use for the intended tasks. Function: Evaluation of performance of a product’s main functions and feature under normal use. Workmanship : Verification of a product’s physical characteristics which are indicators of high quality fabrication and handling techniques. Lifecycle : A demonstration of function for the basic lifetime usage cycle of a product. Above and beyond testing . An optional product testing category which allows the highlighting of a product’s differentiators; Marketing Claims; Verification that one or more of the product claims are met and/or exceeded.
  5. The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
  6. The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
  7. The mark, once awarded, can be utilized in a wide range of a customer’s marketing efforts. In support of those efforts we will provide a complete style guide.
  8. Provides means, if manufacturer or retailer has made a commitment to quality that they can demonstrate that commitment.