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Marketing Intermediary

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A business firm that operates between producers and consumers or business users, also called a middleman.

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[object Object],Retailing © PhotoDisc
[object Object],Wholesaler Retailing ,[object Object],© PhotoDisc
[object Object],Wholesaler Retailing ,[object Object],Direct Marketing ,[object Object]
Figure 14.2: Major Types of Wholesaling Intermediaries
Types of Wholesaling Intermediaries ,[object Object],[object Object],Manufacturer- Owned Facilities Square D
Types of Wholesaling Intermediaries ,[object Object],[object Object],Manufacturer- Owned Facilities Americas Mart
Types of Wholesaling Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Independent Wholesaling Intermediaries
Types of Wholesaling Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Independent Wholesaling Intermediaries
Types of Wholesaling Intermediaries ,[object Object],[object Object],Independent Wholesaling Intermediaries
Fundamental Retail Challenges: Shelf Space ,[object Object],[object Object],[object Object]
Types of Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Marketing Intermediary

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