SlideShare a Scribd company logo
1 of 14
10 Questions You Should Ask
Yourself & Your Business Before
Starting Content Marketing
Danny Denhard - @dannydenhard
Here Are 10 Content Marketing
Questions To Ensure You Are
Ready For Content Marketing
Campaigns
Danny Denhard - @dannydenhard
1. Are we thinking about content
marketing because content
marketing is the new buzz word?
Danny Denhard - @dannydenhard
Please say NO!
2. Do we have an actual
content strategy?
Danny Denhard - @dannydenhard
3. Do we know where we
are going to place our
content marketing?
Danny Denhard - @dannydenhard
On our blog is not the answer
4. Can we answer the right
questions with our content
marketing?
Danny Denhard - @dannydenhard
5. Would our target
audience(s) appreciate
content marketing assets?
Danny Denhard - @dannydenhard
6. Do we have the resources
to start long term content
marketing campaigns?
Danny Denhard - @dannydenhard
7. Are we prepared to properly
invest in what it takes to create,
share and seed our (great) content?
Danny Denhard - @dannydenhard
8. Are we prepared to reward
our customers beyond great
story telling and assets?
Danny Denhard - @dannydenhard
9. If we do not achieve the results
we hoped for with the first
couple of assets will we carry on?
Danny Denhard - @dannydenhard
The answer has to be YES!
10. Are we truly prepared to create,
engage, seed, thought lead and track
all of our multiple assets we need to
create?
Danny Denhard - @dannydenhard
So are you really ready?
Danny Denhard - @dannydenhard
Thanks for reading.

If you need some help or struggling with content
marketing, happily drop me a line:
!
Email - danny@socialseo.co
Or over social: 

@dannydenhard
+dannydenhard

More Related Content

What's hot

What's hot (20)

Why it Pays To Be Likeable
Why it Pays To Be LikeableWhy it Pays To Be Likeable
Why it Pays To Be Likeable
 
E-merging in social media to win clients
E-merging in social media to win clientsE-merging in social media to win clients
E-merging in social media to win clients
 
How to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsHow to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple Steps
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing Success
 
Social Media and Commercial Real Estate | Savage Brands
Social Media and Commercial Real Estate | Savage BrandsSocial Media and Commercial Real Estate | Savage Brands
Social Media and Commercial Real Estate | Savage Brands
 
12 inbound marketers to follow on Twitter
12 inbound marketers to follow on Twitter12 inbound marketers to follow on Twitter
12 inbound marketers to follow on Twitter
 
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...
 
Digital Communications & Best Practices for Positioning - Kristy Bonner [Ene...
Digital Communications & Best Practices for Positioning - Kristy Bonner  [Ene...Digital Communications & Best Practices for Positioning - Kristy Bonner  [Ene...
Digital Communications & Best Practices for Positioning - Kristy Bonner [Ene...
 
Hashtags for Fundraising
Hashtags for FundraisingHashtags for Fundraising
Hashtags for Fundraising
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy
 
Digital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and campsDigital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and camps
 
8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter
 
Facebook Advertising 101
Facebook Advertising 101Facebook Advertising 101
Facebook Advertising 101
 
15 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '1515 Ways to Grow Your Marketing Business in '15
15 Ways to Grow Your Marketing Business in '15
 
Better Business: Creating a Successful Social Media Strategy
Better Business: Creating a Successful Social Media StrategyBetter Business: Creating a Successful Social Media Strategy
Better Business: Creating a Successful Social Media Strategy
 
7 Commandments of Facebook for Business
7 Commandments of Facebook for Business7 Commandments of Facebook for Business
7 Commandments of Facebook for Business
 
How to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for FacebookHow to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for Facebook
 
How to create quality content quickly and easily!
How to create quality content quickly and easily!How to create quality content quickly and easily!
How to create quality content quickly and easily!
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize Leads
 
Working with Brands as a Serious Influencer
Working with Brands as a Serious InfluencerWorking with Brands as a Serious Influencer
Working with Brands as a Serious Influencer
 

Similar to 10 questions you should ask yourself & your business before starting content marketing

BSREA 11/14/2012
BSREA 11/14/2012BSREA 11/14/2012
BSREA 11/14/2012
bsrea
 
wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration
Image Bridal GH
 

Similar to 10 questions you should ask yourself & your business before starting content marketing (20)

7 Keys to Content Marketing Success
7 Keys to Content Marketing Success7 Keys to Content Marketing Success
7 Keys to Content Marketing Success
 
Business Fundamentals: Introduction to Marketing
Business Fundamentals: Introduction to Marketing Business Fundamentals: Introduction to Marketing
Business Fundamentals: Introduction to Marketing
 
Bring Dialog 2014: How to Master Unique Content and Engagement Strategies on...
Bring Dialog 2014: How to Master Unique Content and Engagement Strategies on...Bring Dialog 2014: How to Master Unique Content and Engagement Strategies on...
Bring Dialog 2014: How to Master Unique Content and Engagement Strategies on...
 
Increasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileIncreasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn Profile
 
BSREA 11/14/2012
BSREA 11/14/2012BSREA 11/14/2012
BSREA 11/14/2012
 
BrightEdge Share15 - CM205: Content Convergence: Search, Social & Content - D...
BrightEdge Share15 - CM205: Content Convergence: Search, Social & Content - D...BrightEdge Share15 - CM205: Content Convergence: Search, Social & Content - D...
BrightEdge Share15 - CM205: Content Convergence: Search, Social & Content - D...
 
7 ways to dentists can succeed on social media in 2017
7 ways to dentists can succeed on social media in 20177 ways to dentists can succeed on social media in 2017
7 ways to dentists can succeed on social media in 2017
 
2014 planning: 5 Recruiting Investments You Need To Make
2014 planning: 5 Recruiting Investments You Need To Make2014 planning: 5 Recruiting Investments You Need To Make
2014 planning: 5 Recruiting Investments You Need To Make
 
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | Webcast
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastHow to Plan for 2014: The 5 Recruiting Investments You Need to Make | Webcast
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | Webcast
 
Introduction to Inbound Marketing
Introduction to Inbound MarketingIntroduction to Inbound Marketing
Introduction to Inbound Marketing
 
Startups & Twitter
Startups & TwitterStartups & Twitter
Startups & Twitter
 
WINNING THROUGH DIFFERENTIATION AND TARGETING [INBOUND 2014]
WINNING THROUGH DIFFERENTIATION AND TARGETING [INBOUND 2014]WINNING THROUGH DIFFERENTIATION AND TARGETING [INBOUND 2014]
WINNING THROUGH DIFFERENTIATION AND TARGETING [INBOUND 2014]
 
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
 
Content Marketing Succes: Turn stakeholders into allies, not pitfalls
Content Marketing Succes: Turn stakeholders into allies, not pitfallsContent Marketing Succes: Turn stakeholders into allies, not pitfalls
Content Marketing Succes: Turn stakeholders into allies, not pitfalls
 
Hootsuite LinkedIn Guru Event February 2016 #HootupSG
Hootsuite LinkedIn Guru Event February 2016 #HootupSGHootsuite LinkedIn Guru Event February 2016 #HootupSG
Hootsuite LinkedIn Guru Event February 2016 #HootupSG
 
B2B Case Study: Generating Social Media Leads through CTA's Weekly
B2B Case Study: Generating Social Media Leads through CTA's WeeklyB2B Case Study: Generating Social Media Leads through CTA's Weekly
B2B Case Study: Generating Social Media Leads through CTA's Weekly
 
Art & Science of Digital Connections | Talent Connect London 2014
Art & Science of Digital Connections | Talent Connect London 2014Art & Science of Digital Connections | Talent Connect London 2014
Art & Science of Digital Connections | Talent Connect London 2014
 
wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration
 
`User Psychology and Social Media
`User Psychology and Social Media`User Psychology and Social Media
`User Psychology and Social Media
 
Web design pricing
Web design pricingWeb design pricing
Web design pricing
 

More from Danny Denhard

More from Danny Denhard (20)

The Marketing Leaders Guide To 2022
The Marketing Leaders Guide To 2022 The Marketing Leaders Guide To 2022
The Marketing Leaders Guide To 2022
 
Welcome To The Future Of Work - Hybrid Work
Welcome To The Future Of Work - Hybrid Work Welcome To The Future Of Work - Hybrid Work
Welcome To The Future Of Work - Hybrid Work
 
The Focus 2021 Predictions - The company culture and business performance pre...
The Focus 2021 Predictions - The company culture and business performance pre...The Focus 2021 Predictions - The company culture and business performance pre...
The Focus 2021 Predictions - The company culture and business performance pre...
 
Isolated Talks - Hidden Leaders
Isolated Talks - Hidden Leaders Isolated Talks - Hidden Leaders
Isolated Talks - Hidden Leaders
 
Isolated Talks - The Focus Manifesto
Isolated Talks - The Focus ManifestoIsolated Talks - The Focus Manifesto
Isolated Talks - The Focus Manifesto
 
27 Learnings From Leading A Marketplace Business - Focus
27 Learnings From Leading A Marketplace Business - Focus27 Learnings From Leading A Marketplace Business - Focus
27 Learnings From Leading A Marketplace Business - Focus
 
Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021
 
Content creation, curation, collaboration opportunities, tips and recommendat...
Content creation, curation, collaboration opportunities, tips and recommendat...Content creation, curation, collaboration opportunities, tips and recommendat...
Content creation, curation, collaboration opportunities, tips and recommendat...
 
RIP to the CMO Role
RIP to the CMO RoleRIP to the CMO Role
RIP to the CMO Role
 
The evolution of crowdfunding and crowdsourcing funds
The evolution of crowdfunding and crowdsourcing fundsThe evolution of crowdfunding and crowdsourcing funds
The evolution of crowdfunding and crowdsourcing funds
 
Marketing Innovation 2018 - Using Data To Change Thousands Of Lives
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesMarketing Innovation 2018 - Using Data To Change Thousands Of Lives
Marketing Innovation 2018 - Using Data To Change Thousands Of Lives
 
19 plus tips from 19 years in marketing, growth, innovation and tech
19 plus tips from 19 years in marketing, growth, innovation and tech19 plus tips from 19 years in marketing, growth, innovation and tech
19 plus tips from 19 years in marketing, growth, innovation and tech
 
Beyond spray and pray social media marketing
Beyond spray and pray social media marketingBeyond spray and pray social media marketing
Beyond spray and pray social media marketing
 
Marketing with big data and other buzzwords from techbritain17
Marketing with big data and other buzzwords from techbritain17 Marketing with big data and other buzzwords from techbritain17
Marketing with big data and other buzzwords from techbritain17
 
Digital transformation - Social Media Strategy for 2017
Digital transformation - Social Media Strategy for 2017 Digital transformation - Social Media Strategy for 2017
Digital transformation - Social Media Strategy for 2017
 
The content wars the real power of UGC #searchleeds
The content wars the real power of UGC #searchleeds The content wars the real power of UGC #searchleeds
The content wars the real power of UGC #searchleeds
 
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deck
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckUntapped Organic Acquisition For 2016 - Talk at Seedcamp deck
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deck
 
The 6th life changing technology shift deck
The 6th life changing technology shift deckThe 6th life changing technology shift deck
The 6th life changing technology shift deck
 
Upcoming trends for organic marketing in 2015 From Search London / #searchlondon
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonUpcoming trends for organic marketing in 2015 From Search London / #searchlondon
Upcoming trends for organic marketing in 2015 From Search London / #searchlondon
 
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
 

Recently uploaded

Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
Health
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
ednyonat
 

Recently uploaded (20)

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS LiveVip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
 
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCRElite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Improve Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyImprove Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing Company
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRStunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
SELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYSELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANY
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 

10 questions you should ask yourself & your business before starting content marketing

  • 1. 10 Questions You Should Ask Yourself & Your Business Before Starting Content Marketing Danny Denhard - @dannydenhard
  • 2. Here Are 10 Content Marketing Questions To Ensure You Are Ready For Content Marketing Campaigns Danny Denhard - @dannydenhard
  • 3. 1. Are we thinking about content marketing because content marketing is the new buzz word? Danny Denhard - @dannydenhard Please say NO!
  • 4. 2. Do we have an actual content strategy? Danny Denhard - @dannydenhard
  • 5. 3. Do we know where we are going to place our content marketing? Danny Denhard - @dannydenhard On our blog is not the answer
  • 6. 4. Can we answer the right questions with our content marketing? Danny Denhard - @dannydenhard
  • 7. 5. Would our target audience(s) appreciate content marketing assets? Danny Denhard - @dannydenhard
  • 8. 6. Do we have the resources to start long term content marketing campaigns? Danny Denhard - @dannydenhard
  • 9. 7. Are we prepared to properly invest in what it takes to create, share and seed our (great) content? Danny Denhard - @dannydenhard
  • 10. 8. Are we prepared to reward our customers beyond great story telling and assets? Danny Denhard - @dannydenhard
  • 11. 9. If we do not achieve the results we hoped for with the first couple of assets will we carry on? Danny Denhard - @dannydenhard The answer has to be YES!
  • 12. 10. Are we truly prepared to create, engage, seed, thought lead and track all of our multiple assets we need to create? Danny Denhard - @dannydenhard
  • 13. So are you really ready? Danny Denhard - @dannydenhard
  • 14. Thanks for reading.
 If you need some help or struggling with content marketing, happily drop me a line: ! Email - danny@socialseo.co Or over social: 
 @dannydenhard +dannydenhard