2. Libera associazione di idee
Raccontare
Regalo Ricette
Abilità Persona
Scoperta
Pirati
Indovinare
Isola
Comune
Viaggio
Manette
Archeologia
Valore
Memorie
Favole Immaginazione
Segni Curiosità
Uncino
Mappe Angolo

3. Matching our ideas
In this step we focused our keywords:
memory
history
paths
knowledge
research
map
discovery

4. Elevator pitch
After a long brainstorming we found out
what our service is PostEro:
- for those who a story to hand down
- who wants to save their memories
- is an anthropological and social service
- it hands down personal memories
- it's competitor is "Roma sparita"
- unlike it this is user centered

5. Personas
We pointed out our ideal user:
Ugo, about 70 years old, widower with sons
and nephews. He is able to use a pc.

6. User Journey

7. What's the difference with Memoro?
...

8. ... Desperation

9. Pitch revision
After a long analysis of the site "memoro.org"
we focused the main differences with our
service so we modified our pitch.
Memoro is a site with contents strictly
redational while our service is exclusively user
centered. The user tell what he wants
satisfying his need to hand down his own
history to posterity.

10. PostEro.com
Postero is a web platform for creation and/or insertion of video, audio, text, visual contents to save
and hand down to posterity.
Contents are organized by a timeline that simplify the creation and insertion in a temporal context
providing some historical, social reference points.
For istance, the timeline marks out the most important historical events and technological changes.
All users has a personal page with all uploaded content and the possibility to edit it.
Contents can be uploaded or created directly on the platform.
It also provides an application for the creation of an istant-book with the possibility to print it down.