Submitted by Antonio Fernando and Danissa Salasalan for Group 4A, DMDP

1. EMAIL MARKETING PLAN by Antonio Fernando DanissaSalasalan

2. Overview e-2-door is the only community in cyberspace that provides consumers a way to consolidate, simplify, and manage all their online purchases through an Internet to door procurement and delivery service. It does so by leveraging the strengths and industry expertise of its shipping and logistics arm (Orient Freight International Inc.) and maximizing the relationships of its offshore trading and purchasing office.

3. Overview e-2-door addresses the distinct procurement needs of both Business-to-Consumer (B2C) and Business-to-Business (B2B) markets through its online shopping and sourcing facilities. The business customer, for example, has the option to request for an online quote or surf the web for the product depending on their sensitivity to time and cost or their familiarity with the World Wide Web.

4. Overview e-2-door also resolves the fundamental issues regarding end-to-end fulfillment, i.e., cross-border logistics and the last mile of services, through its delivery and logistics capabilities. All these services are packaged for the consumer's convenience into one destination location

5. Overview Since its launch on May 2000, e-2-door already has 26,000 registered users on its database. Currently, 2,700 are ACTIVE buyers with an average transaction value of Php6,000 per buyer. Yearly net income is Php12,000,000.00

6. Challenge Decrease in purchases due to current economic conditions Niche Market Balikbayan-Box Services Local availability of some imported items

7. Marketing Objectives Increase B2C sales from new customers Loyalty Retention Increase Product awareness for B2B

8. Budget One year marketing plan with a budget of Php800,000.00.

9. Target Audience B2C - Time challenged individuals between 21 to 40 years old (Male 63%, Female 37%) with a disposable income ranging from P25,000 to P100,000 a month. They are collectors, hobbyists, health & fitness enthusiasts, sports aficionados, and fashionistas who who want to be ahead when it comes to setting trends no matter what the cost B2B - Small and medium-sized enterprises (SMEs)

10. List-building techniques B2C User registration at www.e-2-door.com “Forward to Friend” referral program for e-2-door’s existing customer base Offline marketing initiatives B2B eNewsletter subscription Face to face sales calls Opt-in at Trade Show booths

11. Other Marketing Channels Online advertisements Traditional marketing – PR, Print Advertisements in select broadsheets and niche publications, Leaflets/Flyers Participation in Trade Shows Make prospective partners (banks, logistics, e-commerce) aware of the value of B2B. List building through on-site opt-ins

12. Email Creative Monthly newsletters Promo announcements Event-triggered emails Aggregated news and updates for each customer segment, i.e. Sports, Books & Arts, Fashion, Health, etc.

13. Email Creative

14. Metrics Increased number of opt-ins Increased website traffic and activity Additional 300 new ACTIVE buyers at the end of campaign Additional Profit of Php1,800,000.00 Campaign Cost: Php800,000.00

15. Recommendations Develop a separate email marketing campaign to increase B2B profit Provide instant incentives for news customers upon subscription such as discount coupons Use of social networking sites to communicate with customers