Best practices for b2b brands.

1. HOW TO NAME
YOUR PODCAST

2. HOW TO NAME YOUR PODCAST
THE 3 GOALS OF A B2B PODCAST NAME
1. Clear that the content is for your ideal buyer
2. Attractive to ideal buyers to be featured as a guest
3. Search engine friendly

3. HOW TO NAME YOUR PODCAST
THE 3 COMMANDMENTS OF B2B PODCAST NAMING
1. Thou Shalt NOT Use the Word “Podcast” In Your Name
2. Thou Shalt NOT Name the Show After Yourself
(Company, Personal Brand, Core Values, or Marketing Tagline)
3. Thou Shalt NOT Name the Show Around YOUR Expertise

4. 4 NAMING
FORMULAS
(THAT JUST WORK)

5. HOW TO NAME YOUR PODCAST
1. IDEAL BUYER’S INDUSTRY + IDEAL BUYERS ROLE
1. The Healthcare CFO
2. The Hospitality Executive
3. The SaaS Founder
4. The B2B Sales Leader
EXAMPLES

6. HOW TO NAME YOUR PODCAST
2. THE PRIMARY ACTIVITY YOUR BUYER IS RESPONSIBLE FOR
1. Selling Homes
2. The Customer Experience Show
3. How to Lead Engineers
4. Crafting Culture
EXAMPLES

7. HOW TO NAME YOUR PODCAST
3. ASPIRATIONAL IDENTITY OF YOUR YOUR IDEAL BUYER
1. The Innovative Agency
2. Titans of Talent
3. Masters of Events
4. The Intelligent Marketer
EXAMPLES

8. HOW TO NAME YOUR PODCAST
4. VILIFYING THE ENEMY OF YOUR IDEAL BUYER
1. Churn Sucks: A Podcast for Recurring Revenue Businesses
2. Flip My Funnel: The ABM Podcast
3. Stop the Noise: The Content Marketing Podcast
4. No More Forms: The Conversational Marketing Podcast
EXAMPLES

9. HOW TO NAME YOUR PODCAST
1. IDEAL BUYER’S INDUSTRY + IDEAL BUYERS ROLE
2. THE PRIMARY ACTIVITY YOUR BUYER IS RESPONSIBLE FOR
3. ASPIRATIONAL IDENTITY OF YOUR YOUR IDEAL BUYER
4. VILIFYING THE ENEMY OF YOUR IDEAL BUYER