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© Moving Brands® 2009   1




                                   Moving Brands®




Creativity for
a moving world.
          3D Advent


                                    Daniel Soltis
           Creative Technologist, Moving Brands
What happens when a bunch
of designers get their hands
on a 3D printer?
X 24
Why do tech R&D at a branding company?
Why do tech R&D at a branding company?

Internal projects are
a chance to tell your
own story
Why do tech R&D at a branding company?

Internal projects are
a chance to tell your
own story

Disrupt familiar processes
Why do tech R&D at a branding company?

Internal projects are
a chance to tell your
own story

Disrupt familiar processes

Add to the collective skill set
– either directly or indirectly
Why do tech R&D at a branding company?

Internal projects are
a chance to tell your
own story

Disrupt familiar processes

Add to the collective skill set
– either directly or indirectly

Strengthen connections
within the group
What next?
© Moving Brands® 2009   17




                                    Moving Brands®




Creativity for
a moving world.
             Thanks!


                                    Daniel Soltis
         @ds1935 daniel.soltis@movingbrands.com
             http://www.movingbrands.com/advent

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3D Advent for This Happened

  • 1. © Moving Brands® 2009 1 Moving Brands® Creativity for a moving world. 3D Advent Daniel Soltis Creative Technologist, Moving Brands
  • 2. What happens when a bunch of designers get their hands on a 3D printer?
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Why do tech R&D at a branding company?
  • 12. Why do tech R&D at a branding company? Internal projects are a chance to tell your own story
  • 13. Why do tech R&D at a branding company? Internal projects are a chance to tell your own story Disrupt familiar processes
  • 14. Why do tech R&D at a branding company? Internal projects are a chance to tell your own story Disrupt familiar processes Add to the collective skill set – either directly or indirectly
  • 15. Why do tech R&D at a branding company? Internal projects are a chance to tell your own story Disrupt familiar processes Add to the collective skill set – either directly or indirectly Strengthen connections within the group
  • 17. © Moving Brands® 2009 17 Moving Brands® Creativity for a moving world. Thanks! Daniel Soltis @ds1935 daniel.soltis@movingbrands.com http://www.movingbrands.com/advent

Editor's Notes

  1. A Cunning PlanMe+Ben on the tech. Everyone on models. Plastic to chocolate. Window, web, and poster.
  2. A machine that looks kind of like this
  3. Software that looks kind of like this…
  4. So we asked for helpRepNap, Thames Valley Reprap User Group
  5. Eventually we got everything worked out well enough to get on with
  6. Restart with chocolateNeed to solve a whole new set of problems
  7. Loads of trial and error
  8. Finished. Made a website, made window display, got some publicity, went on holiday.
  9. Tell our own story—publicity, have as a demo project, learn more about our own perspectiveUnderstand what’s coming down the pipelineAdd to the collective toolbox—if not to directly use, then to understand what’s possible and how it can shape ideas (Kinect story)Build and strengthen connections within group – learn a bit more about each other, more sympathy for other people’s processes
  10. Practical – how will we use the printer?What are the takeaways? What’s the next project?