Google+ presentation by Daniel Rowles from CIM London event on the 6th December 2012

1. Google+

2. Introductions
Daniel Rowles
Digital Marketing Trainer and
Consultant
Econsultancy Trainer
CIM Faculty
@danielrowles

3. Agenda
Google+ in Perspective
Fundamentals
Search Benefits
Local Benefits
Measurement
Slides
Questions

4. Show of Hands
LinkedIn Account
Twitter Account
Google+ Account?"
Actively using it?

5. Google+ Fundamentals
• 400 million members Sep 2012
• 100 million active members monthly
• Described as a “Social Layer”
• Average monthly use time 3.3 mins
• Average Facebook monthly use time
7.5 hours
http://plus.google.com

6. Google+ Key Functionality
• Profile
• Stream
• Circles
• Games
• Hangouts
• Local
• Pages

7. Hangouts
• Video
conferencing
• VOIP
• Free
• 10 People
• On-Air
• YouTube

8. Social Proof

9. Social Proof

10. Privacy
‘we can tell you that you’ll be
late for a meeting based on
your location, your calendar
and the local traffic conditions.’

11. Google+ and ZMOT
S3mulus
First
Second
Moment
of
Moment
of
Truth
Truth

12. Consumer Barometer
http://www.consumerbarometer.com

13. Google+ &
Search Engine
Optimisation

14. Search and Google+
• On-Page
Optimisation
• Link Building
• Social Signals

15. Search Principle in Action

16. Search Plus Your World

17. Verified Pages

18. Google Trends
http://www.google.co.uk/trends

19. Google+ &
Local Search

20. Local Search

21. Google+ Reviews

22. Google+ Pages

23. Google+ Pages

24. Google+ Analytics

25. The Path to Conversion
Search
Email
Conversion
Conversion
Search
Econsultancy:
Email
-­‐
550%
more
assisted
conversions
than
last
click
conversions

26. Mul3
Content
Version

27. Mul3
Content
Version

28. Social Insights

30. Beyond Volume Based Metrics
• Driving
Consideration
Goal
• Create Dialogue
Objective
• Share of Voice
• Audience
Measure
Engagement
Tactics

31. Social Monitoring
www.viralheat.com
www.radian6.com
www.brandwatch.com

32. Beyond Volume Based Metrics
Men3ons
of
Share
of
Brand
Voice
Total
Men3ons
Topic
Audience
Comments,
shares,
likes
Engagement
Views

33. Conclusions
• Setup company page
• Content key
• Search benefits
• Growing engagement
• Share of voice advantage
• Monitor, test and learn

34. Thank you
danielrolwes@me.com
@danielrowles
www.targetinternet.com