The document summarizes Sutton's approach to behavior change through "smarter choices" programs. It focuses on using positive incentives and education over penalties to encourage residents to make environmentally-friendly choices. Some key programs discussed include Smarter Travel Sutton, which incentivized alternatives to car use and saw reductions in driving. Sutton aims to work with residents and give them choices to positively impact areas like recycling, litter, and health. Surveys found residents open to reporting litter and occasionally picking it up themselves.

1. CARROT OR STICK? Behaviour change in a vanguard authority Keep Britain Tidy conference 21 February 2011 Daniel Ratchford - Strategic Director, Environment & Leisure

3. Smarter choices: policy context

5. Smarter choices: some examples In Sutton, we recognise that there is a wide scale of behaviour change approaches “ Carrots” “ Sticks” Events Community champions Physical changes One-to-ones Social advertising Peer pressure Education Financial incentives Making it easier Legislation Enforcement Fines Prosecution Naming and shaming Service changes Fees and charges

8. Smarter Travel Sutton Smarter Travel Sutton is “more of the carrot, and less of the stick…” “ Carrots” “ Sticks” Events Community champions Physical changes One-to-ones Social advertising Peer pressure Education Financial incentives Making it easier Legislation Enforcement Fines Prosecution Naming and shaming Service changes Fees and charges

10. Smarter choices: other examples Our smarter choices initiatives give residents greater choice over their lives – and the ability to reassess some established habits and behaviours Choose to keep the streets clean… Choose to use SEN pick-up points… Choose to remain drug-free, and to stop smoking… Choose to eat more healthily… Choose to drive safely – or not at all… Choose to obey the law, and to report crime… Choose to behave more considerately… Choose to use your local shops… Choose to get involved in culture… Choose to take more exercise… Choose to access services over the web… Choose to try not to spread the flu… Choose to walk to school sometimes… Choose your own care package… Choose when you want to get pregnant… Choose to reduce, re-use and recycle… Choose to produce less carbon… Choose to learn… Choose to drink less alcohol… Please choose not to let your dog foul…

12. Smarter Streets: keeping Sutton tidy

14. Smarter choices: Sutton’s approach

15. Smarter choices: Sutton’s approach

16. [email_address] www.twitter.com/danielratchford #behaviourchange www.sutton.gov.uk