Project of Technology Entrepreneurship Course

1. Fundamental Problem.
Users : Create a platform for people willing to share a good
time with people with the same interests. Our basic driver
for creating this platform is that when you want to have fun
it’s hard to find a good place, with good price, and knowing
before arriving how many people will be at the same
place, and most important knowing how many of those
people share the same interests you have.
Customers or Partnerships : bars and
restaurants (owner, manager, or marketing
managers) that need a help to improve the
number of visitors to their establishments.

2. PLANING TO BUILD A PRODUCT
MVP with two kind of
users, PARTNERSHIP(bar/restaurant owners)
and ASSISTANTS, (bars customers)
1. PARTNERSHIP
Bar/Restaurant
Owners

3. Can Invite their
friends with a
Can get the personal link
Print discount biggest
Check out , which will be
coupon to discount if
night events on obtained by
present at the they are the
their city establishment registering in our
first to RSVP beta, and if you
share it can get the
biggest discount on
more than one
event without
having to be RSVP
2. Users or assitants
Bar/Restaurant Customers

4. ABOUT OUR TEAM
The name of our team is BSGroup - Colombia. Our team members are
located in two different cities of Colombia: Bogotá and Pereira.
When we formed our team we didn’t have a defined idea for our
project. The reason for this was a bad experience with the previous
groups. Three members were in one team for the first course
assignment, two members were at other team, and one member was
in other one. Those teams didn’t worked well, so everyone decided to
join a new group. Using the forum and searching the profiles we were
able to form a new team.
When the group was established the first activity we made was
defining our project. After a really long brainstorming meeting we
agreed to an idea: Create a platform for people willing to share a good
time with people with the same interests. Our basic driver for creating
this platform is that when you want to have fun it’s hard to find a good
place, with good price, and knowing before arriving how many people
will be at the same place, and most important knowing how many of
those people share the same interests you have.

5. BUSINESS MODEL
We expose Partners Businesses to a potential new
world of customers, and we charge a percentage
(40%) of the amount that each customer pay to go
to Partners Businesses.
Only the first people to reserve will have a discount
of 40%, the rest of people registered on Legeto will
can go the event but they have to pay with discount,
but we get per each Legeto’s assistant 40%, the
manager of bar or restaurant should pay us the
diference.

6. MARKETING VIRAL AND
CHANNELS
At an early stage “zero”
We will have a flagship event that has a capacity of 500
people. It will be in a bar on Bogotá city (only if the
partnership is agree)
BS group will make a social media campaign, in which each
member will invite all of their friends via facebook, twitter, g
+, foursquare, in order to offer the downloadable coupon
through www.legeto.com, in a partnership arrangement “the
attendees which go through LEGETO will have a 40%
discount on all products in the bar, but we will only give this
discount to RSVT”

7. 1. Contact Legeto FIRST
EVENT The first customers who
sign in Legeto
We will give them an
unique code
that they
can deliver
promotional to everyone
code they want
The person who carries more people to the event with its
promotional code, will earn tickets to a party in the best bar
of the city for him and and ten of his friends. Also can get
the biggest discount on more than one event without
HAVING to be RSVP

8. TARGET YOUNGTH
 USERS
the main channel to reach our target youth will
be the Internet ( google adwords, Google
advertising, and advertising on facebook)
Legeto Profile on Facebook and twitter, and
member of our team will be community
manager.

9. TARGET BARS AND
RESTAURANTS
 The main channel will be print media, also
face to face, because at begging we have to
do a arrangement .
 After we can use other specific channel, on the
internet like facebook, and google, but wit
advertisement for this target.

10. RISK
Financial Risk
Poor estimates and wrong cash flow forecast, financial
mismanagement, untimely investment
Technical Risks
Failures in product development, failures with the servers
Human Risk
Selection Process (talent poorly qualified), internal disorganization
(misallocation of Staff job, low performance), Flight of talent
Market Risk
The arrival of new competitors
Our most concern risk is the financial, but we would address first of the
technical risk, give customers with a quality product is our priority.
Our aim will be minimize the risk by keeping a continuous diagnosis of the
organization so we can anticipate and counter threats and weaknesses.

11. PARTNERS AND ALLIES.
Who will be your major partners?
Our most important partners are bars and restaurants (owners, managers or marketing managers).
We must also be partners with social networks like Facebook to promote our special events.
How will your product be made?
Our team will be responsible of designing all the product by receiving all the feedback
process, some technical staff will execute the main structure of the product, the rest will be
outsourced
Will your company produce all of the parts, or will it use external suppliers?
Our team will be responsible of developing the minimum viable product but also we've to use some
tools like pagosonline and other plugg ins that help us to give customers a better experience
How would you go about attracting these partners and allies to work with your company?
We will show them that this is going to be a kind of win-win relationship, in which they will be
benefited as much as us

12. FUNDING.
How would you fund your venture?
On the first stage(months 1-3 ) we will get money from our friends and family, after that (months 4-8)
we hope being prepared to recieve fund from an angel investor, and finally by the 10th month we
will bet to join with a venture capitalist