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@danielposavac | www.bonseyjaden.com
DANIEL POSAVAC (CEO)
LATEST & MOST INNOVATIVE
SOCIAL MEDIA INITIATIVES TO
BENCHMARK Y...
@danielposavac | www.bonseyjaden.com
INSERT BEAUTIFUL LOGO
REPRESENTATION
We did not design this.
@danielposavac | www.bonseyjaden.com
We did design these…
@danielposavac | www.bonseyjaden.com
WE ARE A
@danielposavac | www.bonseyjaden.com
DIGITAL BRAND
ARCHITECTS
@danielposavac | www.bonseyjaden.com
INSERT DIFFERENT
ONLINE MEDIA IMAGES
@danielposavac | www.bonseyjaden.com
You will own and
iPhone someday
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
SOCIAL MEDIA
IMAGE
@danielposavac | www.bonseyjaden.com
LATEST & MOST INNOVATIVE
SOCIAL MEDIA INITIATIVES TO
BENCHMARK YOUR STRATEGY
AGAINST
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
Intel i386
30 Mhz
Processor
100 MB Hard
Drive
32 MB of RAM
@danielposavac | www.bonseyjaden.com
Not Good at Design
@danielposavac | www.bonseyjaden.com
Failed Musician
@danielposavac | www.bonseyjaden.com
It all started here in 2006
@danielposavac | www.bonseyjaden.com
And continued here in 2007
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
1994 2014
@danielposavac | www.bonseyjaden.com
Video
Advertising
Influencers
Data (Social CRM)
@danielposavac | www.bonseyjaden.comDATA & SOCIAL CRM
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
DATA DATA DATA
@danielposavac | www.bonseyjaden.com
SOCIAL CRM
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
Social CRM is a philosophy and a business
strategy, supported by a technology platfor...
@danielposavac | www.bonseyjaden.com
SOCIAL
MEDIA CRM
The data sweet spot.
@danielposavac | www.bonseyjaden.com
Customer Insight
Monitoring
Sentiment
Trends (Market Insight)
Benchmarking
Reporting
...
@danielposavac | www.bonseyjaden.com
SOCIAL DAT
A new level of
customer data
@danielposavac | www.bonseyjaden.com
PERSONALIZATION
@danielposavac | www.bonseyjaden.com
SCARY?
@danielposavac | www.bonseyjaden.com
Don’t be afraid!
@danielposavac | www.bonseyjaden.com
VS
@danielposavac | www.bonseyjaden.com
INVEST
Invest.
@danielposavac | www.bonseyjaden.comVIDEO
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
> 1 BILLION USERS
> 1 TRILLION VIEWS
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
They younger generation don’t watch it. Apart
from live sports, almost everything els...
@danielposavac | www.bonseyjaden.com
That is far from the truth.
Video content is booming year on year, and is
by far the ...
@danielposavac | www.bonseyjaden.com
SCREEN
AGNOSTICISM
@danielposavac | www.bonseyjaden.com
INVEST
@danielposavac | www.bonseyjaden.com
INVEST
START MAKING
MORE ONLINE VIDEO
CONTENT!
@danielposavac | www.bonseyjaden.com
1/3 of all online activity is spent watching
video
75% of users visit the marketers w...
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
This is not exclusive to sexy brands or
industries. Video is universal and talks to
e...
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
MICRO VIDEO
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
40
MILLION
USERS
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
300,000
VIEWS
6000
COUPON
S
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
As all good Social Platforms do, Instagram was
quick to fight back and release video....
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
40% of the
1,000 most shared
Instagram videos
were brand videos.
@danielposavac | www.bonseyjaden.com
500K +
VIEWS
56,000
LIKES
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.comADVERTISING
@danielposavac | www.bonseyjaden.com
Take that brands!
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
Why are you surprised?
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
Facebook paying me off.
NO, I DONT WORK
FOR FACEBOOK.
@danielposavac | www.bonseyjaden.com
The beauty of Digital advertising is that it is
100% measurable. It’s provides a much...
@danielposavac | www.bonseyjaden.com
Image or hyper targeting (laser, magnifying glass)
Hyper Targeting
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
Location
Sex
Age
Marital Status
Interests
Internet Footprint
User History
@danielposavac | www.bonseyjaden.com
INVEST
TOMORRW @ 4pm.
@danielposavac | www.bonseyjaden.comINFLUENCER ENGAGEMENT
@danielposavac | www.bonseyjaden.com
Influencers still influence!
INFLUENCER
S
STILL
INFLUENCE
@danielposavac | www.bonseyjaden.com
But you need to look beyond the traditional
Digital PR otherwise known as blogger
out...
@danielposavac | www.bonseyjaden.com
Bloggers are now the old, established
influencers. Most of the good ones will only
en...
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
But what I would like to explore today is
influencers beyond the blog-esphere. People...
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.comCASE STUDY
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
@danielposavac | www.bonseyjaden.com
CAMPAIGN REACH
(DIRECT)
=
> 3,000,000
@danielposavac | www.bonseyjaden.com
Be Creative in your Approach
Be creative in your approach.
@danielposavac | www.bonseyjaden.com
Image to represent : IN CLOSING
@danielposavac | www.bonseyjaden.com
Video
Advertising
Influencers
Data (Social CRM)
@danielposavac | www.bonseyjaden.com
http://www.slideshare.net/danielposavac
Contactme jointheconversation
THANK YOU
Q & A
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Latest and most innovative social media initiatives to benchmark your social media strategies

1.108 Aufrufe

Veröffentlicht am

Presentation Deck from 'The Internet Show' in Singapore.
23/4/14

Veröffentlicht in: Marketing, Business, Technologie
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Latest and most innovative social media initiatives to benchmark your social media strategies

  1. 1. @danielposavac | www.bonseyjaden.com DANIEL POSAVAC (CEO) LATEST & MOST INNOVATIVE SOCIAL MEDIA INITIATIVES TO BENCHMARK YOUR STRATEGY AGAINST
  2. 2. @danielposavac | www.bonseyjaden.com INSERT BEAUTIFUL LOGO REPRESENTATION We did not design this.
  3. 3. @danielposavac | www.bonseyjaden.com We did design these…
  4. 4. @danielposavac | www.bonseyjaden.com WE ARE A
  5. 5. @danielposavac | www.bonseyjaden.com DIGITAL BRAND ARCHITECTS
  6. 6. @danielposavac | www.bonseyjaden.com INSERT DIFFERENT ONLINE MEDIA IMAGES
  7. 7. @danielposavac | www.bonseyjaden.com You will own and iPhone someday
  8. 8. @danielposavac | www.bonseyjaden.com
  9. 9. @danielposavac | www.bonseyjaden.com SOCIAL MEDIA IMAGE
  10. 10. @danielposavac | www.bonseyjaden.com LATEST & MOST INNOVATIVE SOCIAL MEDIA INITIATIVES TO BENCHMARK YOUR STRATEGY AGAINST
  11. 11. @danielposavac | www.bonseyjaden.com
  12. 12. @danielposavac | www.bonseyjaden.com
  13. 13. @danielposavac | www.bonseyjaden.com
  14. 14. @danielposavac | www.bonseyjaden.com Intel i386 30 Mhz Processor 100 MB Hard Drive 32 MB of RAM
  15. 15. @danielposavac | www.bonseyjaden.com Not Good at Design
  16. 16. @danielposavac | www.bonseyjaden.com Failed Musician
  17. 17. @danielposavac | www.bonseyjaden.com It all started here in 2006
  18. 18. @danielposavac | www.bonseyjaden.com And continued here in 2007
  19. 19. @danielposavac | www.bonseyjaden.com
  20. 20. @danielposavac | www.bonseyjaden.com 1994 2014
  21. 21. @danielposavac | www.bonseyjaden.com Video Advertising Influencers Data (Social CRM)
  22. 22. @danielposavac | www.bonseyjaden.comDATA & SOCIAL CRM
  23. 23. @danielposavac | www.bonseyjaden.com
  24. 24. @danielposavac | www.bonseyjaden.com DATA DATA DATA
  25. 25. @danielposavac | www.bonseyjaden.com SOCIAL CRM
  26. 26. @danielposavac | www.bonseyjaden.com
  27. 27. @danielposavac | www.bonseyjaden.com Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation. ~ Paul Greenberg
  28. 28. @danielposavac | www.bonseyjaden.com SOCIAL MEDIA CRM The data sweet spot.
  29. 29. @danielposavac | www.bonseyjaden.com Customer Insight Monitoring Sentiment Trends (Market Insight) Benchmarking Reporting Drives Action Why is the data important? Customer Insight Monitoring Sentiment Trends (Market Insight) Benchmarking Reporting Drives Action Why is the data important?
  30. 30. @danielposavac | www.bonseyjaden.com SOCIAL DAT A new level of customer data
  31. 31. @danielposavac | www.bonseyjaden.com PERSONALIZATION
  32. 32. @danielposavac | www.bonseyjaden.com SCARY?
  33. 33. @danielposavac | www.bonseyjaden.com Don’t be afraid!
  34. 34. @danielposavac | www.bonseyjaden.com VS
  35. 35. @danielposavac | www.bonseyjaden.com INVEST Invest.
  36. 36. @danielposavac | www.bonseyjaden.comVIDEO
  37. 37. @danielposavac | www.bonseyjaden.com
  38. 38. @danielposavac | www.bonseyjaden.com > 1 BILLION USERS > 1 TRILLION VIEWS
  39. 39. @danielposavac | www.bonseyjaden.com
  40. 40. @danielposavac | www.bonseyjaden.com
  41. 41. @danielposavac | www.bonseyjaden.com
  42. 42. @danielposavac | www.bonseyjaden.com They younger generation don’t watch it. Apart from live sports, almost everything else can be streamed, downloaded or purchased online. A lot of people think this signifies the end of TV/Video advertising as we know it.
  43. 43. @danielposavac | www.bonseyjaden.com That is far from the truth. Video content is booming year on year, and is by far the most popular and effective way to engage through social media.
  44. 44. @danielposavac | www.bonseyjaden.com SCREEN AGNOSTICISM
  45. 45. @danielposavac | www.bonseyjaden.com INVEST
  46. 46. @danielposavac | www.bonseyjaden.com INVEST START MAKING MORE ONLINE VIDEO CONTENT!
  47. 47. @danielposavac | www.bonseyjaden.com 1/3 of all online activity is spent watching video 75% of users visit the marketers website after watching a video 2/3 of the worlds mobile data traffic will be video by 2016 Enjoyment of video increases purchase intent by 97%
  48. 48. @danielposavac | www.bonseyjaden.com
  49. 49. @danielposavac | www.bonseyjaden.com This is not exclusive to sexy brands or industries. Video is universal and talks to everyone. SEXY Brands ONLY
  50. 50. @danielposavac | www.bonseyjaden.com
  51. 51. @danielposavac | www.bonseyjaden.com
  52. 52. @danielposavac | www.bonseyjaden.com MICRO VIDEO
  53. 53. @danielposavac | www.bonseyjaden.com
  54. 54. @danielposavac | www.bonseyjaden.com 40 MILLION USERS
  55. 55. @danielposavac | www.bonseyjaden.com
  56. 56. @danielposavac | www.bonseyjaden.com
  57. 57. @danielposavac | www.bonseyjaden.com
  58. 58. @danielposavac | www.bonseyjaden.com 300,000 VIEWS 6000 COUPON S
  59. 59. @danielposavac | www.bonseyjaden.com
  60. 60. @danielposavac | www.bonseyjaden.com As all good Social Platforms do, Instagram was quick to fight back and release video. And it’s already having a huge impact
  61. 61. @danielposavac | www.bonseyjaden.com
  62. 62. @danielposavac | www.bonseyjaden.com
  63. 63. @danielposavac | www.bonseyjaden.com 40% of the 1,000 most shared Instagram videos were brand videos.
  64. 64. @danielposavac | www.bonseyjaden.com 500K + VIEWS 56,000 LIKES
  65. 65. @danielposavac | www.bonseyjaden.com
  66. 66. @danielposavac | www.bonseyjaden.comADVERTISING
  67. 67. @danielposavac | www.bonseyjaden.com Take that brands!
  68. 68. @danielposavac | www.bonseyjaden.com
  69. 69. @danielposavac | www.bonseyjaden.com Why are you surprised?
  70. 70. @danielposavac | www.bonseyjaden.com
  71. 71. @danielposavac | www.bonseyjaden.com
  72. 72. @danielposavac | www.bonseyjaden.com Facebook paying me off. NO, I DONT WORK FOR FACEBOOK.
  73. 73. @danielposavac | www.bonseyjaden.com The beauty of Digital advertising is that it is 100% measurable. It’s provides a much better ROI, dollar for dollar, when compared to tv, print and radio.
  74. 74. @danielposavac | www.bonseyjaden.com Image or hyper targeting (laser, magnifying glass) Hyper Targeting
  75. 75. @danielposavac | www.bonseyjaden.com
  76. 76. @danielposavac | www.bonseyjaden.com Location Sex Age Marital Status Interests Internet Footprint User History
  77. 77. @danielposavac | www.bonseyjaden.com INVEST TOMORRW @ 4pm.
  78. 78. @danielposavac | www.bonseyjaden.comINFLUENCER ENGAGEMENT
  79. 79. @danielposavac | www.bonseyjaden.com Influencers still influence! INFLUENCER S STILL INFLUENCE
  80. 80. @danielposavac | www.bonseyjaden.com But you need to look beyond the traditional Digital PR otherwise known as blogger outreach or engagement.
  81. 81. @danielposavac | www.bonseyjaden.com Bloggers are now the old, established influencers. Most of the good ones will only engage for pay, and just about every blogger with more than 1000 followers has been approached by 100 brands before you even think about connecting with them.
  82. 82. @danielposavac | www.bonseyjaden.com
  83. 83. @danielposavac | www.bonseyjaden.com But what I would like to explore today is influencers beyond the blog-esphere. People who have large communities who follow them and look up to them on specific channels. A lot of these guys don’t have a blog. They don’t need one.
  84. 84. @danielposavac | www.bonseyjaden.com
  85. 85. @danielposavac | www.bonseyjaden.com
  86. 86. @danielposavac | www.bonseyjaden.com
  87. 87. @danielposavac | www.bonseyjaden.com
  88. 88. @danielposavac | www.bonseyjaden.com
  89. 89. @danielposavac | www.bonseyjaden.comCASE STUDY
  90. 90. @danielposavac | www.bonseyjaden.com
  91. 91. @danielposavac | www.bonseyjaden.com
  92. 92. @danielposavac | www.bonseyjaden.com
  93. 93. @danielposavac | www.bonseyjaden.com
  94. 94. @danielposavac | www.bonseyjaden.com
  95. 95. @danielposavac | www.bonseyjaden.com
  96. 96. @danielposavac | www.bonseyjaden.com
  97. 97. @danielposavac | www.bonseyjaden.com
  98. 98. @danielposavac | www.bonseyjaden.com
  99. 99. @danielposavac | www.bonseyjaden.com
  100. 100. @danielposavac | www.bonseyjaden.com CAMPAIGN REACH (DIRECT) = > 3,000,000
  101. 101. @danielposavac | www.bonseyjaden.com Be Creative in your Approach Be creative in your approach.
  102. 102. @danielposavac | www.bonseyjaden.com Image to represent : IN CLOSING
  103. 103. @danielposavac | www.bonseyjaden.com Video Advertising Influencers Data (Social CRM)
  104. 104. @danielposavac | www.bonseyjaden.com http://www.slideshare.net/danielposavac Contactme jointheconversation THANK YOU Q & A

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