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Joining Forces

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How to team up with another agency

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Joining Forces

  1. 1. Joining Forces How to team up with another agency. By @danielmall for #ownersummit
  2. 2. bit.ly/1RfcTlu
  3. 3. bit.ly/1SWeH2K
  4. 4. Adjacent Possible
  5. 5. Design
  6. 6. DesignNature Music
  7. 7. Warren’s Basecamp Post
  8. 8. col•lab•o•rate
  9. 9. col•lab•o•rate together col laborare to work
  10. 10. To give help to an enemy who has invaded your country during a war. col•lab•o•rate
  11. 11. To give help to a competitor who has won over “your” prospect during a pitch. col•lab•o•rate
  12. 12. To do the same thing at the same time. col•lab•o•rate
  13. 13. bit.ly/1W1WMap
  14. 14. bit.ly/1QmbHYZ We all very quickly decided that the best way to get to know each other was to play together.” Brian May Brian May tells how David Bowie and Queen wrote the legendary track Under Pressure “
  15. 15. Conflicting business models
  16. 16. A business model describes the rationale of how an organization creates, delivers, and captures value.
  17. 17. bit.ly/1Q1xh4z
  18. 18. bit.ly/1Q1xioQ
  19. 19. tek.io/1mlBDf3
  20. 20. ` bit.ly/1Q1xNPX Christopher Nolan
  21. 21. Matthew McConaughey Anne Hathaway Jessica Chastain Casey Affleck John Lithgow
  22. 22. Leonardo DiCaprio Tom Hardy Ellen Page Joseph Gordon-Levitt Marion Cotillard
  23. 23. Christian Bale Heath Ledger Gary Oldman Maggie Gyllenhaal Morgan Freeman
  24. 24. DesignStrategy Development
  25. 25. DesignStrategy Development
  26. 26. Design Strategy Development
  27. 27. Successful collaborations are by choice. You can’t force collaboration. You can’t need collaboration.” Alex Hillman Collaboration: A Buffer Chat Recap “
  28. 28. DesignStrategy Development
  29. 29. Goku Vegeta
  30. 30. erA collaboration is not a partnership. A collaboration is not staff augmentation. A collaboration is a temporary merger.
  31. 31. Principal Senior Designer Creative Director Technology Director Senior Developer Designer Senior Producer Apprentice
  32. 32. Principal Senior Designer Creative Director Technology Director Senior Developer Designer Senior Producer Apprentice SF HC
  33. 33. Principal Senior Designer Creative Director Technology Director Senior Developer Designer Senior Producer Apprentice (Principal) (Design Director) (Developer) SF HC
  34. 34. A rubric for collaboration bit.ly/1UZAe9W
  35. 35. Reach out before you have a project in mind 1 bit.ly/1T9FOZB
  36. 36. Hi Dan, I love the work that you and your SuperFriendly team are doing! My agency [AgencyName] does a bunch of work for gaming companies, specifically around initial releases. I’ll be in Philly in August; can I buy you lunch to get to know you better? —[Your Name]
  37. 37. Only people can collaborate. Even when it’s‘companies’ doing collabs there are people at the helm. Easy to forget.” Alex Hillman Collaboration: A Buffer Chat Recap “
  38. 38. Ask some questions 2 bit.ly/1PLidMB
  39. 39. What’s your “thang?” bit.ly/1PLidMB
  40. 40. Design Strategy Development
  41. 41. Tell me about your team. bit.ly/1PLidMB
  42. 42. Tell me about your business model. bit.ly/1PLidMB
  43. 43. Conjure your dream project 3 bit.ly/1UZGmiz
  44. 44. Draft & sign a collaboration agreement 4 bit.ly/1omKzlZ
  45. 45. Thanks! Questions?

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