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Non-profit ROI Poetry Slam: The Return

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Danielle Brigida
Danielle Brigida

This is my presentation for Beth Kanter's Nonprofit Poetry Slam on ROI. I spoofed Poe's "The Raven" and had a lot of fun with it.

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The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
What can we measure? Social interactions and what they stand for…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I used Twitter to engage… … and learned what people liked. WILDLIFE
Web Traffic From Twitter Page views nevermore?
NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
I Continued Tracking… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Used “Listening” Tools
Replies and Feedback
A chance for program assistance?
People share their wildlife sightings
http://search.twitter.com
NWF: Wildlife Watch on Robin in Park, Maryland #NWF
Understanding Social Media
Set Tangible Goals ,[object Object],[object Object],[object Object]
Combine Old and New Techniques NWF Press Release Blog
Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
Always Consider the Immeasurable Benefits...
This I hope and so much more

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Non-profit ROI Poetry Slam: The Return

Editor's Notes

  1. Once upon a non-profit theory, measurement was weak and weary,