5. Social Media Objectives
• Research and Learning
• Building Relationships
• Improving Reputation
• Content Generation
• Issues Awareness
• Driving Traffic
• Actions Taken
• Fundraising
6. Questions for you:
When has social media pleasantly surprised you?
When has social media let you down?
9. How are you
listening?
Search Keywords
• Organization’s Name
• Key individuals
• Branding mistakes
• Program references
Referring Traffic
• Google Analytics
• Facebook insights