Media kit Música & Mercado 2015

Our readers drive the economy of your business in Spanish-speaking countries
Media Kit 2015B2B Publication
and Portuguese

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www.musicaymercado.org | sales@musicaemercado.org | Phone +55 (11) 98375-1000 | Q.Q: musicaemercado
the business information for
We lead
M.I • pro audio • lighting industry
in Spanish and Portuguese countries
and Portuguese
Our readers drive the economy of your business in Spanish-speaking countries

WHO we are
Founded in 2002, Música & Mercado (M&M) is a trade/B2B publication for all Spanish and
Portuguese speaking countries (21). Our audience are those that sell and rent, buy and tinker
with entertainment products such as pro audio, musical instruments, pro lighting.
WHAT we do
M&M provides an extraordinary connection between your brand/company, distributors,
dealers and influential people. We are the extension of the official communication for
international brands in Spanish and Portuguese speaking countries. That means your brand
message, products releases and company will be seen in 21 countries, by all distributors,
dealers, rental companies, retailers and orchestras.
HOW we do it
Through your company advertisement and the editorial content in our monster website, iPads/
mobile App and the magazine, we are able to connect your company to all professionals,
buyers and influential people in these markets.

HEY, this is important to read

Increase sales with M&M
Magazine

hard copies
More than 50k emails
iPad

App
Online

Magazine
Mobile AppWebsite
Powerful

Newsletter
Social Media
Powerful social media management
Reader

Need a distributor
Our main clients are
international companies who:
Also they want to boost sales and increase brand awareness
Already
have a
distributor
Both of them use Música & Mercado to create connection
between their brand and retailers/distributors.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Powerful tools to boost your Sales
Website, Mobile Apps and Social Media: daily updated We give digital to whom wants to read digital
Printed magazine and for iPad: every two months
We give hard copies to whom want to read in paper
We love to feed the market with business information

Statistics
Monthly visitors: + 60.000
More than 4.000 pages with content
Average pages accessed: 6.5 per visit
Average time: 16 minutes
1st source for the Spanish speaking industry
Every Spanish speaking countries
Pro Audio
M.I
Products
News
Videos
Social Media
Events
www.musicaymercado.org | www.musicaemercado.org
Our monster site is ‘chic’

Magazine Demographics
Uniformity in brand message across Spain and Latin America.  
With one investment, your brand message reaches 21 countries: Mexico,  
every country in Central America, Caribbean, South America and Spain
Freely distributed magazine by
post mail all over latin america
Uniformity in brand message across Portuguese speaking countries
5.500 hard copies 5.500 hard copies
Spanish
edition
Portuguese
edition

It is an indispensable resource for companies looking for distributors worldwide to export their products abroad.
Support sales teams – it is the most effective way of showing support by providing information they need to reach their sales
objectives.
Promote new product launches - great way to spread the word and create a buzz
Faster reach - dealers and distributors get the information faster
Save money - placing an ad through M&M is much more economical than trying to build their own mailing lists and doing a direct
mail campaign. Also, the impact of the ads with M&M lasts longer, via our online, printed and gadgets channels.
Improve trade show response - Numerous studies prove that including printed or online advertising in the marketing mix increases
traffic and sales at related trade shows.
Information blast to the market - Access a large amount of stores/distributors within a short period of time
Brand positioning - Solidify the brand’s position and build confidence among stores
Communicate news and essential information on the company such as: corporate structure, company’s professionals, business
strategies, marketing activities and product quality.
Uniform brand message - online and printed publications reach a vast territory providing uniformity
Neutralize rumours and eliminating misinterpretations
Increase credibility. This is important if you are new to the corporate musical market or are trying to reach new segments.
Increase sales – Dealers who are informed about your brand name tend to buy more
Help - there is no miracle and you know how busy your distributors are. Help them!
FREE for the industry - The Spanish speaking industry gets Música & Mercado issues for free
Top reasons international brands
advertise in Música & Mercado:

Who BUY and sell entertainment/musical products, who define,
form opinions, express themselves, rent, DO business and are
entrepreneurs...
People who want to BOOST their sales in 21 countries
READ Música & Mercado - Audio, M.I and lighting
Who read Música & Mercado
Inﬂuential people
read M&M
Must read information written exclusively for pro
audio/lighting, musical instruments retailers,
rentals, brands, buyers and distributors.

Our content talks about business,
brands, market and products in the
M.I, Pro Audio & Lighting industries
What we publish:
Six issues a year (for each language) feature industry news, latest product launches and expert advice on topics
tailored speciﬁcally to the entertainment retail sector. 
Plus: 
• Trends. Market research analysis from Tree Media Group. 
• Product News. Product showcases to maximize sales. 
• E-commerce. How to increase your internet incomes.
• Marketing - tips and tricks about marketing and sales 
• The Insider. Retailer Q&A. 
• Trade shows. In-depth previews and reviews. 
• Distributors news, international trends and much more!

From the caliber of M&M editorial content to the diversity of accessible
formats, Musica & Mercado provides more reach, more frequency, and
better results than any other B2B industry source in the region.
12 ISSUES PUBLISHED ANNUALLY
(6 in Spanish | 6 in Portuguese)
Ipad magazine
Mobile App
Website
Social Media
M&M readers take action on advertisements by visiting websites, requesting additional information,
or buying products or services.
M&M larger readership means more response to your marketing messages.
50.000 qualiﬁed professionals read M&M!
Demographics
Frequency: Bimontly
Readers per copy: 5.2
Distribution: 100% Latin American territory & Spain
Mexico (32%), Argentina (32%), Spain (19%), Colombia (12%), Chile (6%),
Venezuela (3%), Peru (2%), Ecuador (3%), Bolivia (2%), and 7% divided among:
Uruguay, Paraguay, Costa Rica, Cuba, El Salvador, Guatemala, Honduras,
Nicaragua, Panama, Puerto Rico and Dominican Republic.

+ Ipad + Mobile App + Web + Strong Social Media
Prioritary mail to:
Physical and online stores, distributors, factories, sales
people, rental companies, schools
Distribution: Free, VIP Subscription, partners
Circulation: 5,500 issues
Magazine readers per copy: 5.2
Per issue, M&M reaches: +28,600 readers that deﬁne the dealers purchase
Frequency: Bimontly
Newsletter
50,000 emails to the business people in the market
Printmagazine
Magazine Demographics

We know that we always
have to be more effective.
Quality of
Content
Distribution
Thus we are
much better
about…

Take advantage of our mobile app
Musica & Mercado’s readers have excellent tools on our mobile app
Video
channel
and training
Partner
Events
Industry
news and
products
Advertisers
contacts
Twitters of our
Advertisers
A complete information tool, portable and
always updated. Download it and check it out.

M&M for iPad
Every feature that the iPad oﬀers to delight our readers

We look further to provide
more results to our readers
M&M is also a HUB
for social media

We have considerably expanded our sharing system in social media
M&M is a Social Media Hub
M&M’s advertisers
posted in FB page
Their post is
automatically shared in
our page
… also in our
Twitter proﬁle
The similar process can happen with Youtube and Twitter
1
2
3
Real example

Don’t just take our word for it!
“I always place ads of brands that represent with M&M.
The penetration of the magazine in stores within the
countries of Latin America is impressive. We receive
immediate contacts from dealers of several countries
requesting for more information. Advertising with M&M
has always brought me excellent results”

Daniel Costa Salomao
Italo Trading, LLC
"M&M – in addition of being a longstanding partnership and
friendship - has enabled us to beneﬁt from Media exposure in
all Spanish speaking countries, including in some countries
where there is no other MI magazine we could advertise in thus
reaching out to dealers we wouldn’t have otherwise without
M&M publications. Thank you M&M!"

Nadine Metayer, Sabian (Canada)
“When Eminence needed help ﬁnding a good customer
base in Brazil, Musica & Mercado was instrumental in
helping us achieve our goals. We have found them to be a
great partner throughout Latin America with measurable
success.

Cobi Stein - Eminence Speakers (USA)
“I advertise in M&M because I can reach dealers and
distributors across Latin-America and create brand
awareness for our represented brands.”

Chris Adams - SSI International (Novation, Focusrite,Istanbul
Cymbals, Rhodes, Mojave Audio)
“We, from Hohner headquarter in Germany, have chosen
Musica & Mercado for placing our ads and posting product
information for the Latin American markets. We can clearly
indicate our ongoing and increasing success in this region
through the coop with this publication.”

Wilhelm Wlassow - Hohner (Germany)
“The information contained in Música & Mercado
publications permits us to learn more about music stores
and market trends of countries in Latin America.”

Thomas Veerkamp • Veerkamp • Mexico

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www.musicaemercado.org | sales@musicaemercado.org | Phone (+5511) 98375-1000
√Our readers driven the economics of your
business from spanish-speaking countries
Data
# Spanish
Edition
Editorial Commercial/Artwork Distribution at trade shows
March/April 57 27/January 05/February Prolight+Sound | Musikmesse | Palm
May/June 58 19/March 25/March XSound check Mexico | AES Brazil
July/August 59 29/May 08/June
Sept/Oct 60 17/July 24/July Expomusic Brazil
Nov/Dec 61 15/Sept 21/Sept NAMM - US
Jan/Feb 2016 62 16/Nov 23/Nov NAMM - US
March/April 2016 63 consult us consult us Prolight+Sound | Musikmesse - DE
2015 Editorial/Commercial Deadlines
Our readers driven the economics of your business from Spanish-speaking countries

Advertise and get noticed!
Our apps, online and printed channels together reach over 50,000 dealers,
distributors and potential buyers across Latin America, Brazil and Spain
*Price per issue in U$ Dollars
Ad Size 1 insert 3 inserts 6 inserts
1 Page $ 1,995.00 $ 1,882.00 $ 1,750.00
Double
Page
$ 2800.00 $ 2710.00 $ 2600.00
1/2 Page $ 1069.00 $ 1010.00 $ 950.00
1/3 Page $ 910.00 $ 823.00 $ 748.00
1/4 Page $ 710.00 $ 640.00 $ 550.00
Price List
Ad Size 1 insert 2 inserts 3 inserts
1 Page $ 1,995.00 $ 1,882.00 $ 1,750.00
Double
Page
$ 2800.00 $ 2710.00 $ 2600.00
1/2 Page $ 1069.00 $ 1010.00 $ 950.00
1/3 Page $ 910.00 $ 823.00 $ 748.00
1/4 Page $ 710.00 $ 640.00 $ 550.00
Spanish Edition Portuguese Edition
Add rich media to your iPad AD We accept credit cards | Wire transfer
*Price per issue in U$ Dollars
Ad Translation: U$ 60.00

Contact us today & build a customized
package for your needs
+55 (11) 98375-1000
sales@musicaemercado.org
Contact us now! :-)
Our readers driven the economics of your business from spanish-speaking countries
and Portuguese

Media kit Música & Mercado 2015

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