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18. GOOD FOR
• Establishing what “things” are
• Relative understanding of scale
• Shake loose from UI-centricity
19. Make A Dumb Model
10min
• A physical inventory
of the things
20. A discussionabout how these two things relate.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
21. The one thing is more important,or
there’s more of one thing, in relation to
the other thing.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
22. The one is a sub-set of the other, and is
of central importanceto the latter.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
23. The one is a sub-set of the otherbut is
not core, just a part.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
24. That’s no moon...
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
25. The two things are related however the
smaller exists or has presence beyond
the larger.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
26. The two things are related, the smaller is not
a part of the larger, exists or has presence
beyond the larger and is further away in
relevance or importanceto
the conversation.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
27. Make A Dumb Model
10min
• A physical inventory
of the things
28. Make Another Dumb Model
10min
• A perceptual inventory
of thing doing
32. As Tom Wolfe has aptly inquired,
What if McLuhan is right?
Suppose he is what he sounds
like—
the most important thinker since
Newton, Darwin, Freud, Einstein
and Pavlov?
33.
34. any understanding
of social and cultural change
is impossible without a
knowledge of the way media
work as environmentsMassage
53. A map is not the territory it represents,
but, if correct, it has a similar structure
to the territory, which accounts
for its usefulness.
- Korzybski
61. GOOD FOR
- Externalizing internal will
- Depersonalizing direction-setting
- Setting goals and establishing O’s (vs KR)
- Measuring the gap betweencurrent state
and desired future state(s)
Modeling stakeholders’ intent
62.
63. NOT GOOD FOR
- Stakeholders are unwilling to decide
- Stakeholders are unwilling to prioritize
- Fear is a primary energy source in the
organization
Certain conditions are unhelpful
64. Build An Intention Model
based on prior
conceptual models +
tetrad analysis
15min
66. Render Your Intent
describe the changes that
you’d make to the product
to better align it with your
team’s intent
15min
67. TACTICS
- Do the session around this by itself;
don’t try to make it part of another
meeting
- Emphasis in the tabulated results can be
positional movement, or magnitude of
the “gap” to close, or both
For Intention Modeling
70. Works Cited
4
Jared Spool. (2003) UIE Tips: Design is the Rendering of
Intent. Accessed at:
https://www.uie.com/brainsparks/2013/12/30/uietips-
design-is-the-rendering-of-intent/
5
Photograph titled Welsch Choir [no date recorded]. From
the George Grantham Bain Collection, Library of Congress
Accessed at:
http://www.loc.gov/pictures/item/ggb2006010482/marc/
6
Toolshed. West Dean College, West Sussex England UK.
(2016)
Photo by Dan Klyn.
7 - 8
Zoolander. (2001)
Parmount Pictures.
18 - 24
Jason Hobbs, The Design Behind The Design Behind The
Design. (2015)
Accessed at:
http://www.slideshare.net/jasonhobbs77398/the-design-
behind-the-design-behind-the-design
25
Joshua Prince Ramus (2006), Behind The Design of
Seattle’s Library [TED talks].
Accessed at:
https://www.ted.com/talks/joshua_prince_ramus_on_seattl
e_s_library?language=en
26
March 1967, A Schoolman’s Guide To Marshall McLuhan.
John M. Culkin.
Saturday Review Magazine
27
March 1969, The Playboy Interview:
Marshall McLuhan.
Playboy Magazine
28
Marshall McLuhan predicts Amazon
29
Marshall McLuhan and Quentin Fiore (1967).
The Medium is the Massage
New York: Random House.
32
McLuhan on Hot and Cool medium
38
Calamity Jane. (1963)
Warner Brothers
39
Pillow Talk. (1959)
Universal International
41, 42
American Memory collection images
44
Rocky IV . (1998)
Metro Goldwyn Mayer.
45
Richard Saul Wurman, Alan Levy, Joel Katz
(1972). The Nature of Recreation.
Cambridge: MIT Press.
46
Alfred Korzybski (1939). Five Lectures on General
Semantics. Accessed at:
https://archive.org/details/FiveLecturesOnGener
alSemantics-korzybski1939
52
Sir John Gilbert (circa 1873)
Trinculo, Stephano and Caliban
55
Community (2013 )
Sony Pictures Television