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The Story Behind the Story,[object Object],By Angela Yuriko Smith,[object Object]
Once upon a time a writer ,[object Object],                                  decided to write her first book.,[object Object]
Her inspiration was a news article she had just written about…,[object Object],The Jersey Devil!,[object Object]
She knew that even though she would be lost in her imagination for awhile and have to say no to socializing with her friends…,[object Object],no…,[object Object],no…,[object Object],no…,[object Object],no…,[object Object],… writing the book would be the easy part.,[object Object]
She knew that even the best book in the world could not be laid on the alter of fate,[object Object],and be guaranteed success.,[object Object]
One does not sit waiting by the phone passively for success to call.,[object Object]
One must be willing to experiment and make mistakes.,[object Object]
And seek one’s fortune.,[object Object]
Finally her book was done ,[object Object],And she prepared its release on the world.,[object Object]
She went to her computer to ,[object Object],plan and plot and came up with,[object Object],some ideas that were…,[object Object],…different.,[object Object]
First she started building.,[object Object],She built the house from her book in Second Life so visitors could interact with her story…,[object Object]
She used that space to give away promotional gifts,,[object Object],perform live readings,,[object Object],have parties and,[object Object],share links to her book…,[object Object],She knew a very important secret.,[object Object]
Behind every avatar is a potential reader.,[object Object]
She was lucky because her daughter knew how to make machinima.,[object Object],So together they built a movie set…,[object Object]
And made this book trailer….,[object Object]
It was a hit and the author was able to use it in all kinds of places such as…,[object Object],On author network sites like Gather & Goodreads,[object Object],Youtube, on it’s own and as a video response,[object Object],Amazon & Smashwords Author Profiles,[object Object],On Facebook & Twitter ,[object Object],In Second Life,[object Object],Everyone loved it and passed it on.  The author knew it was a great marketing tool when someone asked her…,[object Object],“Is that really Mae?”,[object Object]
Second Life was great for so many things like,[object Object],Networking with other professionals…,[object Object],Interviews…,[object Object],Perform readings…,[object Object],Finding other authors…,[object Object]
She sent out a press release to 500 bloggers, magazine editors and other media that included:,[object Object],[object Object]
A one chapter teaser book
A VIP trip to the virtual scenes locationThis won her several interviews, ,[object Object],2,000 unique visitors,[object Object],to her virtual book scene ,[object Object],and the coveted Editors Pick in ,[object Object],Second Life’s Destination Guide,[object Object],All this cost…,[object Object]
Nothing!!!!,[object Object],Nothing!!!!,[object Object],Nothing!!!!,[object Object],Nothing!!!!,[object Object]
The author knew that as awesome as her virtual campaign was she’d have to do other things to get attention as well.,[object Object],In one month she worked hard enough to get around 50 reviews of her book, 6 interviews, 2 live Q&A chats, 1,000 friends on Facebook,[object Object],and about a zillion mentions.,[object Object],And it’s still going strong…,[object Object]
The Story Behind the Story
There was so much information that the author wanted to share with other writers…,[object Object],… that she decided to write another book!,[object Object]
She decided to call it ,[object Object],All You Need Is Like,[object Object],And this is the story of that story…,[object Object],the story behind the story.,[object Object]
You can’t sell a bad book with great marketing, ,[object Object],but you can’t sell a good book without great marketing.,[object Object],Angela Yuriko Smith,[object Object]

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The Story Behind the Story

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  • 19. A one chapter teaser book
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