1. JOURNALISM MATTERS
BUT
EXPERIENCING
That Journalism Will Matter Even More
@rajunarisetti
London July 2012
© 2011 Dow Jones & Company, Inc. All rights reserved.

2. © 2011 Dow Jones & Company, Inc. All rights reserved.

3. Our recent past,
our present and our future
lies in expanding our
digital audiences
© 2011 Dow Jones & Company, Inc. All rights reserved.

4. The 2012 definition of a
journalist’s job must include
“getting more people
to consume more of
my journalism”
4
© 2011 Dow Jones & Company, Inc. All rights reserved.

5. Digital audiences will be
ever more promiscuous,
amid a proliferation of
original and aggregated
content, and
multiple platforms.
© 2011 Dow Jones & Company, Inc. All rights reserved.

6. Can we bring new
audiences to our journalism
and keep an increasingly
promiscuous reader
coming back to our “virtual”
newsroom and brand?
© 2011 Dow Jones & Company, Inc. All rights reserved.

7. Great and relevant
journalism is a given.
But great content is no
longer enough to win.
7
© 2011 Dow Jones & Company, Inc. All rights reserved.

8. To get, keep and grow
audiences, newsrooms
should pivot from
creating great content to
creating great experiences.
8
© 2011 Dow Jones & Company, Inc. All rights reserved.

9. And the “experience” is
where we will either win or
lose journalism’s future.
9
© 2011 Dow Jones & Company, Inc. All rights reserved.

10. What is the
JOURNALISM
experience
Words Picture
Chart Sound
Slide Shows
Interactive Graphics
Databases Video
10
© 2011 Dow Jones & Company, Inc. All rights reserved.

11. THE
GOOD News rooms by and large
NEWS have mastered the parts
that make for a complete
digital story. And we are
getting good at doing things
THE WEB.
11
© 2011 Dow Jones & Company, Inc. All rights reserved.

12. THE
BAD
We are terrible at turning
NEWS
these parts into a great
experience every day. We
are nowhere close to doing
journalism THE WEB.
12
© 2011 Dow Jones & Company, Inc. All rights reserved.

13. Good (and Bad) Experiences
all come at the same
intersection:
of
content and technology
13
© 2011 Dow Jones & Company, Inc. All rights reserved.

14. If newsroom leaders thought
integrating print and
online in the newsroom was
hard, try integrating
Content & Code /
Hacks & Hackers
© 2011 Dow Jones & Company, Inc. All rights reserved.

15. Some lessons, learnings
and observations from this
ongoing battlefront
© 2011 Dow Jones & Company, Inc. All rights reserved.

16. DEVELOPERS see Content as “stuff”
and Code as “art.” JOURNALISTS
see Code as “stuff” and Content as “art.”
So, can we begin with
what is the audience/user
we want to create
16
© 2011 Dow Jones & Company, Inc. All rights reserved.

17. The “experience” can’t come from
the IT department alone:
Developers are not short-order cooks
Can we
developers in the newsroom,
in the news flow
17
© 2011 Dow Jones & Company, Inc. All rights reserved.

18. Where you sit—physically
and organizationally--
matters
-- Architecture matters
-- Titles matter
-- Credit(s) matter
18
© 2011 Dow Jones & Company, Inc. All rights reserved.

19. To preserve good
experiences, in a world of
digital permanence, news
rooms must now plan for
impermanence.
Re-thinking shelf-life matters
19
© 2011 Dow Jones & Company, Inc. All rights reserved.

20. A growing challenge is how do we find
this “experiential” journalist?
We moved from “Show Don’t Tell” to
“Show and Tell”
Can training pivot to
audiences/users
20
© 2011 Dow Jones & Company, Inc. All rights reserved.

21. Streams on WSJ.com
A New Way To Engage Readers With Top News & Events
Streams are a new immersive experience
which update in real time around events,
breaking news, markets coverage and other
important areas that are core to the Journal’s
reporting. It pulls content from across WSJ
including articles, blog posts, photos, video
and Twitter to present a total view of all the
coverage.
Europe’s Debt Crisis
http://on.wsj.com/HRKXC2
21
© 2011 Dow Jones & Company, Inc. All rights reserved.

22. Markets Stream
Streams will come to life every
day on the Markets section of
WSJ.com a real time stream of
what’s happening in the
economic marketplace and the
impact it has on personal and
professional lives.
http://wsj.com/marketspulse
22
© 2011 Dow Jones & Company, Inc. All rights reserved.

23. WSJ.com and “The Ticker” Mobile Streams
Available for iPhone and Android devices
© 2011 Dow Jones & Company, Inc. All rights reserved.

24. News Viewer
Newshounds need to stay on top of the
latest news, but don’t always have much
time to do so. News Viewer allows them
to see the latest news, markets, and blog
updates in a quick digestible manner.
How it works: After clicking on “Latest
Headlines” on wsj.com, users will be
directed to the News Viewer landing page
which gives them a list view of latest
news articles, and when they were
published that day.
Social: Users can share featured top
stories within the News Viewer with their
Facebook and Twitter networks.
© 2011 Dow Jones & Company, Inc. All rights reserved.

25. © 2011 Dow Jones & Company, Inc. All rights reserved.

26. A PROMISCUOUS
audience is our new reality.
Are our news rooms
ready to give them an
experience worth
coming back to,
again
26
@rajunarisetti
© 2011 Dow Jones & Company, Inc. All rights reserved.