Soon Your Whole Content game is going to change • You will be able to easily pump out epic content • I will give you my proven formula to write content for social media platforms like Facebook, this formula also works wonderfully for writing emails. • You will be able to see content ideas everywhere and will never run out of content ideas ever

1. Content Champions

2. Welcome
• Soon Your Whole Content game is going to change
• You will be able to easily pump out epic content
• I will give you my proven formula to write content for
social media platforms like Facebook, this formula also
works wonderfully for writing emails.
• You will be able to see content ideas everywhere and will
never run out of content ideas ever.

3. Why Content
• It helps you get free marketing
• Helps your audience even before money changes hands.
• Helps you build audience for free
• Get you leads and sales
• Makes you a better writer overall
• Lands you guest opportunities

4. Power Of Content
• If I lose everything tomorrow, and I have to start from
scratch, I can start putting out epic content and I will regain
everything in 6 months or less.
• Content is how I have been able to build several successful
online businesses.
• Content has allowed me to enrol four figure clients all without
spending a dime on paid ads.
• All of this is proven by me and Maleek (my friend and
student). Last month he put these content strategies in use
and he has made I think $10K.

5. My Promise To You
• My promise to you is that I will teach you everything I
know about content creation in this workshop.
• I welcome questions, no question is stupid. We will have a
dedicated 30 minutes Q&A session at the end.
• So you will have plenty of time to ask me or Maleek any
questions that you have.
• If you think the question is really urgent then you can
interrupt me in between and if it is possible I will answer
your question then and there.

6. Principles
• Soft teaching vs hard teaching
• Make it entertaining
• Write like you talk
• You don’t need perfect grammar
• Money is attracted to speed
• You will never be perfect/Your content will never be
perfect

7. Finding Content Ideas
• Content ideas are everywhere.
• 4 Reasons why most people have difficulty coming up
with content ideas:
• It has already been said before.
• My life is not interesting enough.
• I am not the expert yet.
• They discount their personal experiences.

8. Where To Start?
• You can either come up with a headline first and then the
body.
• Or you can come up with the content theme first, like
what you want write about and then in the end you can
come up with a headline.
• I personally find it easier to come up with the theme first
like what I want to write about and then I use my headline
formula to write a headline.

9. Headlines
• Are headlines really important?
• Well yes and no.
• In the beginning yes, but as you become an authority headlines matter
less.
• Because as people start to love your content, when they see something
from you they will read it even if the headline is mediocre.
• That is the point of this workshop, to help you write content so good that
people can’t wait to read your stuff.
• That being said the ability to write attention sucking headlines is and will
always be important.

10. Headlines
• The purpose of your Headlines is to capture your audience’s attention and get them to read
the first sentence of your post/email.
• Capturing attention is really important because Facebook feed is overcrowded and if you
can’t stop someone from scrolling, your content won’t be read.
• I am going to give a formula to write captivating headlines but before that you need to
understand a few core principles.
• Anything that appeals to our reptile brain grabs our attention
• The lizard brain is constantly looking for threats or opportunities.
• It is constantly asking can I eat it/will it eat me, can I mate with it and have I seen this
before.
• This is all happening in the background subconsciously.
• It’s part of our survival/reproduction instinct.

11. Headlines
• If something appeals to our lizard brain it will grab our
attention no matter who we are.
• And if you can twist it intelligently make it about the
problems you are solving for your prospect, it solidifies and
becomes interest.
• In other words, anything unsual, bizzare, shocking,
embarrassing, confessions, scandals, misfortunes, secrets,
rumours, gossip, stuff that’s almost too personal to tell,
tragedy, conflict , controversy, predictions etc will grab
people’s attention because they appeal to the lizard brain.

12. Headline Formula
• Curiosity + Benefit
• Now sometimes just curiosity is enough to get people to read your content.
• But when you add a benefit to the mix it gets the right people to read your stuff.
• And some times you can just use straight benefit subject lines. How to do X.
• But the problem is you can’t give too many “how to” headlines without giving the farm
away.
• I focus on soft teaching, which is still very valuable. But I see giving step by step
instructions doesn’t help anybody. It won’t help readers because people don’t value
free stuff, it doesn’t help you because if you give almost everything for free people
won’t buy your program. So you should focus on giving insights with a bit of how.
• Doing this makes interested in buying your product which is the right way to solve the
problem.

13. Examples
• The most critical 3 inches of your FB Post (Curiosity)
• What my urologist taught me about writing high converting Facebook Posts (Curiosity + Benefit)
• What is common between storytelling and getting laid (Curiosity + Benefit)
• Why boring stories make interesting emails. (Curiosity + benefit, you can also see the contrast
between two words, which also helps in capturing attention)
• How watching movies can help you get more clients. (Curiosity + benefit)
• How Chicken tikka helps me get more clients (Curiosity + Benefit)
• 11 mistakes that kept me broke (Curiosity + Hidden benefit)
• 4 reasons why smart people fail
• There is no Spoon (Only Curiosity)
• You look disgusting Anoop (Only curiosity)

14. • When you use something that makes them curious, it
opens a loop.
• They want to know what your urologist told you, the key is
to tease them a bit before you give it to them so that they
feel the satisfaction.
• Its like a joke, there is no joke without the build up.
• If you deliver what your urologist told you in the first
paragraph they won’t read the whole post.

15. My Content Writing Formula
• We will go in more detail on my content creation formula, but
before I show you the examples I want you to have a
overview of how I write.
• Basically I take two totally unrelated things and then combine
them in a way that it creates an insight.
• It’s like an analogy.
• Because of that even if something is said a million times
before when you will say it, it will sound fresh and new.
• So lets see it in action.

16. Content Themes
• Your Headline and content theme should match.
• You can come up with a theme first or headline first which ever
works for you.
• You don’t want to use a headline that’s not related to the theme at
all. So it’s a good idea to keep the theme and headline relevant to
each other.
• I personally don’t start with the headline always, usually its the
theme I start with and I write the first draft and then I will come up
with the headline.
• You can do it either way.

17. Content Themes
• Personal stories
• Movie Scenes (Hollywood strategy to come up with content ideas)
• Comment on current events/industry gossip
• Numbers
• Checklist Post
• Whatever triggers you
• Quotes
• FAQ

18. Personal stories
• Remember nothing bad happens to a content creator. Everything that
happens to you is a potential content piece.
• Had an argument with someone write about it
• Somebody insults you write about it
• Something embarrassing happened to you? Write a content piece about
it
• Have a confession to make?
• Misfortunes/Struggled with something?
• Conflict - You taking a stand against something

19. Examples
• Anoop you look disgusting
• High ticket myth
• How being a lazy ass helps me find unlimited content ideas
• Random conversations with my wife
• Want to get paid to Rant?
• If you don’t study you will end up like him
• My father owned a video library

20. Movie Scenes
• A dialogue you think has a deeper meaning
• Your favourite scenes
• Scenes that everybody loves
• What your market can learn from a movie character

21. Examples
• There is no spoon
• What this dwarf can teach you
• Joker’s Dark Marketing Secret
• What a Hindu warrior can teach you

22. Numbers
• I am not sure why but there is something about numbers.
We just can’t ignore them. When I read a post like 7 ways
to do something I just have to find out what those 7 ways
are.
• Once I found myself reading “3 Reasons you can’t pet a
hyena”.
• Imagine using it for something that people do want to
know about.

23. Examples
• 4 reasons why smart people fail.
(Now almost everybody consider themselves as smart, it
has numbers so people got to know what those 3 reasons
are)
• 3 fears that held me back from selecting my niche
• 11 mistakes that kept me broke

24. Checklist Posts
• When you are feeling lazy or tired
• Everybody loves a checklist, checklists are very satisfying. They give us the
feeling of completion.
• There is a reason why you create a grocery checklist and not a grocery
paragraph.
• 3 ways to do X and just tell them the 3 ways.
• The key here is to soft teach, give them the 3 ways without diving much into
how, but it is still very valuable.
• You can also tell them stuff like what 3 mistakes they are making. When you
tell them what they are doing wrong they will want to know what to do to
make it right?

25. Examples
• 6 Traits of a client attraction website

26. Comment On Current
Events
• Something that happened today might become a great post.
• Something that is currently on people’s mind
• It is already in people’s head, they want to know more about it.
• For example a while back I saw during locked down cops were beating people who were not using
masks and staying at home.
• Which became the content piece “Cops love beating people to pulp?”
• It also positions you as an expert because only authorities and celebrities are seen commenting on
current events.
• So any time you see a current event that you think you can work around your product create a
note of it in your phone.
• You can take what’s happening in your industry. Every industry has its own language. Example
Digital marketers, a google algorithm update is a big news because it can impact the way they
work. Your industry has its own news.

27. Examples
• Tik Tok ban
• Cops love beating people to pulp?
• These are my recent industry post that got me good
engagement and sales

28. News Sites
• -Twitter's trending section
• -Reddit news
• -Alltop.com
• -http://www.headlinespot.com/
• -http://www.reuters.com/news
• Buzzfeed.com

29. Anything that triggers you
• Scroll your feed to see if there is something that jumps at
you.
• Something you can’t stand in your industry
• Client from hell stories
• Anything in general that pisses you off, chances are it is
pissing off many others. So they will feel like you both share
values. Remember nothing bonds like having a common
enemy.
• Rants generally get good engagement.

30. Examples
• One Thing I don’t understand about broke coaches.
(This one landed me a guest post opportunity in a big
magazine for coaches thesixfigurecoach.)
• Some people need to calm the fuck down

31. Quotes
• Just take a quote and tell people how relates to your
target audience and your take on it.
•

32. Example
• “All you have to do is sit on your typewrite and bleed”
- Hemmingway

33. FAQ
• Anytime a potential client or anybody from your audience asks a you a question and
you answer it.
• You must remember that other people from your audience might have the same
question.
• Its a great opportunity to create a whole piece around it.
• The best part is these posts are very easy to write and are very valuable.
• Again soft teach, don’t just give away your system.
• Tell them what to do,
• The best part is they write themselves, questions makes the big chunk of your writing.
• So here is what you do you answer their question by giving them what they should do
to solve that problem while hinting the step by step answer is in your program.

34. Examples
• Why you should never trust your prospect?

35. • These are just the themes in a way they will give you the
starting point.
• You can either start with a headline or a content theme
first and then come up with headline later.
• With time you will discover your flow.

36. Epiphany Post Formula
• Remember in the beginning when I told you there are certain things that
appeal to our reptilian brain hence grabs our attention.
• The key is to come up with an attention grabbing headline, write about
those things and then bridge them back to your product/service.
• You are taking two total unrelated ideas and putting them together in a way
that creates an insight an aha moment.
• The key is to intelligently bridge back to the problem you can solve for your
prospects so it turns into interest from merely attention. This formula will
teach you how to do that.
• Yes you can talk about something bizarre and get people to engage with
you (give you attention) but its of not much use if it doesn’t get any clients/
sales.

37. Epiphany Post
• Step 1: Explain something really quickly. It is better if it is
something naturally interesting/Appeal to the lizard brain.
- It can be anything you can quickly explain
- Something that happened to you.
- Anything your audience has seen, heard or thought about.
- A movie scene
- A news that is already in their mind
- A question from your audience
- Something that annoys.
• You get the idea?

38. Epiphany Post
• Step 2: How it is related to your market?
• With a bit of practice you can learn to associate almost
anything with your product/service or at least use to give
a lesson.
• In the beginning you might find it a bit difficult finding
association, when I started I found it really difficult. But
with time it gets easier.
• You can practice by thinking about random things and
asking yourself “How it relates to my product/service”?

39. Epiphany Post
• Step 3:
• Use the association to create a reason to check your
product or give them a reason to take action.
• Example: There is no spoon

40. Epiphany Post
• The best way learn epiphany posts is to write them.
• Your first few will suck, that’s alright.
• With time you will get better.
• The key is to get started.

41. Epiphany Post
• If you notice this is how leaders naturally communicate.
• They don’t give you dry how to info, they tell you small stories,
which have teachings/lessons embedded within.
• The book “How to win friends and influence people”
demonstrates this perfectly. The whole book is lots of stories
and just a bunch of lessons. If you want you can summarise the
book in less than a page. But that won’t be the right thing to do.
The value is in stories, people would forget lessons without
stories.
• Think about Tortoise and hare story. It talks about animals but
the lesson is universally remembered and accepted.

42. Writers Block
• Writers block is a state where an author temporarily lose
the ability to produce new work.
• I used to struggle with it a lot.
• After writing a lot I discovered a few techniques to cure
writers block forever.

43. Curing Writers Block
• Write Drunk Edit Sober
• 5 Minute technique
• Listen to your inner voice
• Video game music
• Most dangerous writing app/ Calmly.
• Google keep
• Questions technique - It is much easier to write in response to a
question than to a statement.

44. Curing Writers Block
• Write straight from your heart. The epiphany post Formula is there to help
you, not to stifle you.
• Sometimes you will get random thoughts flowing through you. Just write
them out, you can always try to put them in the formula later, or
sometimes just don’t worry about the formula.
• I noticed the best way to write from heart is to get emotional. Get in the
state.
• So for example if you want to write an inspirational piece, you will be
able to write much better when you are feeling inspired yourself
• Music is a hack to get in a state quickly, hear music that inspires you,
makes you think, makes you empathetic etc.

45. Ethically Copy Your Idols
• Steal like an artist is a great book.
• It talks about this idea that “Nothing is original. Nothing comes from nothing.” Some people find
this idea depressing but I find it liberating.
• You don’t have to rip off the whole piece however you can take the situation.
• You can rewrite the first few sentences in your own words and when you get in the flow of writing,
you will be able to create something of our own.
• So for examples Tik Tok ban, I saw an email from Chris Orzechowski about Tik Tok.
• In his email he took the news of tiktok ban and the epiphany he gave was that social media
platforms come and go but your email list is forever.
• I took the same idea of Tik Tok ban and the epiphany I gave was that social media platforms come
and go but the ability to create content is your true asset. So everybody should learn how to write.
And to learn how to write they should join my “Content champion” workshop. As a result of this
post I got one sale, and we posted on Maleek’s profile and it generated few more sales.

46. Examples
• Some people need to calm the fuck down
• What annoys me about broke coaches

47. How to become a loved
authority in any FB group
• Struggle story
• Show screenshots of your struggle story
• People relate more with struggles than successes.

48. Power Of Stories
• We are hardwired to love them and learn from them. It is also one of the best (if not THE
best) way to create a deep connection with people.
• Learning how to tell vivid attention-grabbing stories is one of the most valuable skills
you can learn as a content marketer.
• BONDING WITH READERS Of all the different types of posts, none are better than the
Storyteller for bonding with readers.
• Do it right, and they’ll fall in love with you forever. GETTING SOCIAL SHARES If you
have a story with broad appeal, sometimes your Storyteller post can go viral.
• GROWING YOUR AUTHORITY Storyteller posts are so powerful that successfully
writing one can gain the respect of all the influencers in your niche, instantly
transforming you into a leader in your space.
• As happened in my case Carissa the owner of a 18000 group, was really impressed with
the story I posted.

49. Examples
• Nose Story
• Let me tell you a story about my brother

50. Tips To Write A Great Story
• Start your story with an act of suffering. Make your audience care for you
(Character).
• If its your own story, use your picture, it will boost engagement.
• Accentuate details that make you more likeable and exclude details that
make you unlikable.
• There has to be a villain in the story, it can be a character or circumstances.
• In the end you should change/evolve. Talk about how you evolved, it will be
generally you finding the solution that you are currently selling.
• Connect the lesson you learned back to the reader, stating how they are
similar to you. What they can take away.

51. How To Build Social Media
Audience For Free
• Post your struggle story in a group, that should be your first post.
Tag the admin of the group and thank him/her for letting you in.
• From then on you can post Epiphany posts in groups.
• Join 5 groups.
• Within a month or so you will find the group that you resonate the
most with. Every group has its own vibe and set of values. For me
Coffee with Dan gets me the most engagement.
• Note: Posting the same post in several groups too quickly is a sure
way to position yourself as a spammer and getting less
engagement. I think fb punishes you when you do that.

52. Build Audience For Free
Using FB Groups
• Post Content, and add engagers.
• Once they accept your connection request they are in our
fb universe.
• From now on whatever you post on your personal profile
they will see.
• On your profile you can have strong CTAs but if you do
that in other people’s group you will be thrown out.

53. Best ways to start content
• Your first line matters a lot, your goal is to get people to read the first line, the first
line pushes them to read the next and from there it is a slippery slope.
• Start with a short sentence. Most people are lazy if you start with a big paragraph
chances are many will get overwhelmed and won’t read it.
• Anything that makes them curious
• Care about what happens next
• Incomplete short sentences
• Make yourself the victim so they care.
• When writing the starting of your post, imagine 100 people sitting in a room with
you. Read your starting in isolation, what would the reaction of those 100 people.
Would it make them curious? Would it want to make them to read more.

54. How to get readers hooked
• I am triggered.
• I can’t believe I said that
• That’s it I can’t take it anymore
• You know what pisses me off the most?

55. Cliff hanger
• You will never be anything” he said.
• A snake bit me
• Cause them to say… What? What happened next?

56. More ways to get content
ideas
• Books: Highlight the sentences that you think you can relate to your
market
• Tv Shows: I have written several emails about game of thrones.
People love the characters. I have even wrote emails about anime
series Dragon ball which got great response. All you need is to find a
way to bridge it back.
• Other people’s posts, ever read an post from someone you liked. Well
guess what you can use the barebones and write your own post very
quickly. It doesn’t have to be in your niche.
• Often when writing a post you will get ideas for some more posts, just
jot them down in a separate piece of doc or better in your google keep

57. Random Observations
• Be specific, don’t say I made a lot of money say I made $8500 dollars. Story telling is all
about building mental images and specifics helps in building mental images.
• There is nothing new in the world. Everything has been said hundreds times before. But the
way you say it can be new. You can wrap the lessons in your own stories.
• Edgy content works, take sides, be polarising. When I wrote a post “Learn Facebook Or
Die”, I was taking sides.
• Groom your timeline
• Sales posts will get less engagement that’s alright. If you are looking for engagement just
don’t include a hard CTA.
• Sometimes a post won’t get much engagement, but don’t get disheartened. Before making
any judgement, wait for a few days and post it in a group and see if it gets any engagement.
• When you are selling something in your post, you will get less shares and generally less
engagement.

58. That’s all folks
• Go through this workshop at least twice.
• Use what you learned today.
• Steal like an artist
• If you have something to say don’t worry about being
perfect, throw it on the Internet and let your audience
decide.