Neil Garner, Founder of Proxama speaking at ad:tech London on 13th October 2015
http://ad-techlondon.co.uk/
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9. Beacon-powered Mobile Engagement
9
Types of Beacon Networks
Closed Private Proxama Network
Used exclusively for messaging existing
customers/app owners. No advertising accepted.
Network owner restricts who advertises
on network.
Open to all advertisers with network owner
managing a blacklist
‘Retailer A’ deploys a network of beacons within their
stores. These are used to send offers/customer updates
to those who have their app installed on their phone
Outdoor ‘Media Owner A’ sells campaigns exclusively
on all beacons placed within pubs and bars.
All campaigns must be booked through ‘Media Owner A’.
A nationwide network of beacons which may
(depending on individual agreement) include beacons
within the private networks. ‘Brand A’ will book their
campaign directly with Proxama.
18. Beacon-powered Mobile Engagement
Summary
Beacons can send message and open an app & content automatically when clicked
Messages dependent on users’ context
Its all about consumer experience and value – not just offers
App’s can benefit from context to deliver new value and services
Eddystone extends reach and capability
Beacons give locations a digital footprint
18
----- Meeting Notes (15/09/2014 14:41) -----
Proximity contactless payments: Mobile NFC payments
[Beccy is working on a much better slide than this]
Spell out redemption and engagement
[CONFIDENTIAL] must be on all slides
Beccy: I’ve added this one in case you need to show the full range of tech that we work with?
----- Meeting Notes (15/09/2014 14:41) -----
Emphasize Bluetooth & NFC as the core technologies we work with
State 100% of smartphones include NFC & BT as standard
10.30-10.35
Dave to describe hardware:
Redbear & Kontakt.io