Includes 3 presentations from the #musesocial session at the MCN 2014 Conference in Dallas.
1. Dana Allen-Greil, Meagan Estep, Margaret Collerd: "Education + Marketing = #musesocial?"
2. Alli Burness: "Body Critical: What Do MuseumSelfies Mean?"
3. Lori Phillips and Ryan Dodge: "Organizing The World's Museum Social Media Managers"
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
#musesocial
1. Marketing + Education =
#musesocial
__________________________________________________________________________________________________
Dana Allen-Greil @danamuses
Senior Digital Outreach Producer
National Gallery of Art
Meagan Estep @meaganestep
Manager of K-12 Digital & Educator Initiatives
The Phillips Collection
Margaret Sternbergh @margienchargie
Manager of Digital & In-gallery Interpretation
The Phillips Collection
Body Critical: What do
#museumselfies mean?
_______________________________________________________________________________________
___________
Alli Burness @alli_burnie
Organizing the World’s
Museum Social Media
Managers
_______________________________________________________________________________________
___________
Lori Byrd Phillips @lorileebyrd
Digital Content Coordinator
The Children’s Museum of Indianapolis
Ryan Dodge @wrdodger
Social Media Coordinator
Royal Ontario Museum
#musesocial
3. Our guiding questions:
1. What is the core purpose of social media in a cultural
institution?
2. How can we best connect with audiences online?
3. How can we go beyond mere promotion to foster
personal connections, deepen learning, and create
meaningful engagement with audiences?
4. 1.What is the core purpose
of social media in cultural
institutions?
5.
6. “An intimate museum combined with an experiment station”
The Phillips Collection Mission Statement
9. Intended Impact
More people personally
experience the transformative
power of art and appreciate
the role of the Gallery in
preserving and promoting the
nation’s art collection.
10. Intended Outcomes
1. New audiences are reached and engaged with
the Gallery and its content
2. Existing fans and art enthusiasts are drawn in
more deeply and more often
3. Online audiences gain a better understanding
of works of art in the Gallery’s collection
4. People feel connected to the Gallery and part
of advancing its mission
11. Intended Outcomes
1. New audiences are reached and engaged with
the Gallery and its content
2. Existing fans and art enthusiasts are drawn in
more deeply and more often
3. Online audiences gain a better understanding
of works of art in the Gallery’s collection
4. People feel connected to the Gallery and part
of advancing its mission
12. Intended Outcomes
1. New audiences are reached and engaged with
the Gallery and its content
2. Existing fans and art enthusiasts are drawn in
more deeply and more often
3. Online audiences gain a better understanding
of works of art in the Gallery’s collection
4. People feel connected to the Gallery and part
of advancing its mission
32. 3.How can we go beyond
mere promotion to foster
personal connections,
deepen learning, and
create meaningful
engagement?
33. Measuring Quantity vs. Quality
Average metrics per chat
17,018 Impressions (number of times #BreakForArt was seen)
228 Engagements (number of times a user has interacted with
a Tweet:
all clicks, retweet, replies, follows, favorites)
22 @PhillipsMuseum profile clicks
59 URL clicks
56 Detail expands
Other metrics
4-16 Active participants (actively tweeting with #BreakForArt)
???? Passive participants (retweeting or favoriting)
???? “Lurkers” (just lurking)
46. “Your positive input helps me justify doing
more of these kinds of events in the future.
Your recommendations for improvement help
me shape our future strategy and ensure that
we spend our time developing programs that
people truly enjoy and learn from.”
47. June October
● What aspects of the
Instameet did you most
enjoy? Why?
● What aspects of the
Instameet do you feel didn't
work so well?
● What do you think we could
do better?
● What ideas do you have for
additional topics or modes
of interaction?
● What surprised you?
● What aspects of the
Instameet did you most
enjoy? Why?
● What ideas do you have
for additional topics or
modes of interaction?
48. “Loved when we broke up
into teams near the end to
produce a creative
response. More hands on
activities that challenge
us as photographers are
always welcome.”
49.
50. “Collaboration at
Instameets really depends
on trust even though it is a
place for strangers with
the same interests to
gather.”
51.
52.
53. “My favorite prompt was
#LifeImitatesArt and I'm
especially impressed with
everyone's photos from
that activity. Not only are
the photos great, but the
simple act of physically
imitating a work gave me a
new connection and
understanding of it.”
58. Your turn! Thoughts?
How can we go beyond mere
promotion to foster personal
connections, deepen learning, and
create meaningful engagement with
our audiences?
59. Shameless Promo:
Join our next #BreakForArt
Monday, December 1st, 1-2pm EST
Co-led by @NGAdc & @PhillipsMuseum
60. Body Critical:
Understanding Museum Selfies
@alli_burnie
Alli Burness
Museum Computer Network Conference
November 2014, Dallas, Texas
64. The Museum
THE
MUSEUM
Identity Theory SELFIE Photography
@alli_burnie #musesocial
65. • The #museumselfie is a meta-performative
@alli_burnie #musesocial
act of identity work
• The #museumselfie is visual evidence of
the personal meaning-making process
conducted by visitors
66. Identity
• Identity is constantly changing
through our performance of
everyday life, be that physical or
digital.
@alli_burnie #musesocial
67. Photography
• The Mona Lisa argument against
#museumselfies is an illusion.
• The #selfie is about sharing everyday
moments that weave the fabric of life
in all of its variety.
@alli_burnie #musesocial
68. The Museum
• The #museumselfie is a glimpse into the
actions and performances which create
museums
• A #museumselfie lets us see a visitor weaving
their personal story around, onto, into an
object or museum
@alli_burnie #musesocial