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Starting A Business

   Manifestation of Dream



        Prepared by Daniel Chang
Foolish
Why – start a biz?




                               Leverage            Get The
Personal   Changes     Take               Engage
                               On Your              Result
 Goal       In Life   Action              People
                                Talent             (Money)
What is your passion?
Business Plan VS Business Model
Business Model

A business model describes the rationale
of how an organization creates, delivers,
and captures value[1] - economic, social,
or other forms of value.
It gives a complete picture of an organization
from high-level perspective.
Business Plan

A business plan is a formal
statement of a set of business goals,
the reasons why they are believed
attainable, and the plan for reaching
those goals.
Business Plan Anatomy
Executive     Management   Personnel
Summary         Team         Plan


Company        Operation   Financial
Description      Plan      Projection


 Product       Marketing   Supporting
 Services      Strategy    Document
Executive Summary
                      Why
                    should I
                       pay
                   attention?


 How much                            What are
 investment                             you
   require?                          offering?




         How do                 Who are
        you make                 your
         money?                 market?
Company Description

                                            USP +
                                 Vision +   Brand
                                 Mission
                       Who is
                       behind?
          Why this
          venture is
          created?
What is
the
name?
Product or Services Offering


          Solves                Why your                 How                       What




                                                                      Uniqueness
Problem




                     Solution




                                              Adoption
          what                  ideas is                 would the                 technology,
          customer              better,                  customer                  pattern &
          problem?              cheaper or               adopt your                process
                                more                     offering?                 that make
                                innovative?                                        it
                                                                                   attractive?
Marketing Strategy

                      Market
                     Scenario +
    Marketing       Competition
    Approach



                Marketing
                Program




        Customer
Operation Plan
                        • IT & Business
                          Intelligence
                          Performance
                          Management
                          Quality Management
                          CRM (R.I.C.E)
• Organization Design                           • Management Process
  Manpower Plan                                   Marketing Process
  Value Chain Partner   System                    Sales Process
                                                  Procurement Process


                        •   Office
Org.                    •   Plant               Process
                        •   Branch
                        •   Office Automation




                        Location
Management Team
                                CEO



                   Strategic
                   Planning



 Director of      Director of         Director of
                                                    HR Director
Marketing/Sales   Operations           Finance
Personnel Plan
 Policies     Performance    People


  Rules &                       Jobs
                  KPI
 Regulation                  Description



  Human
  Capital        Reward     Remuneration
Development
Financial Projection
           1 year to 5 years duration



                       Break-
Start-Up    Balance             Income
                       Even              Cashflow
 Capital     Sheet             Statement
                      Analysis
Supporting Document

        Legal Documents
change
When are you going to take the ACTION!!!

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Starting A Biz - A Brief Summary

  • 1. Starting A Business Manifestation of Dream Prepared by Daniel Chang
  • 3. Why – start a biz? Leverage Get The Personal Changes Take Engage On Your Result Goal In Life Action People Talent (Money)
  • 4. What is your passion?
  • 5. Business Plan VS Business Model
  • 6. Business Model A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. It gives a complete picture of an organization from high-level perspective.
  • 7.
  • 8. Business Plan A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.
  • 9.
  • 10. Business Plan Anatomy Executive Management Personnel Summary Team Plan Company Operation Financial Description Plan Projection Product Marketing Supporting Services Strategy Document
  • 11. Executive Summary Why should I pay attention? How much What are investment you require? offering? How do Who are you make your money? market?
  • 12. Company Description USP + Vision + Brand Mission Who is behind? Why this venture is created? What is the name?
  • 13. Product or Services Offering Solves Why your How What Uniqueness Problem Solution Adoption what ideas is would the technology, customer better, customer pattern & problem? cheaper or adopt your process more offering? that make innovative? it attractive?
  • 14. Marketing Strategy Market Scenario + Marketing Competition Approach Marketing Program Customer
  • 15. Operation Plan • IT & Business Intelligence Performance Management Quality Management CRM (R.I.C.E) • Organization Design • Management Process Manpower Plan Marketing Process Value Chain Partner System Sales Process Procurement Process • Office Org. • Plant Process • Branch • Office Automation Location
  • 16. Management Team CEO Strategic Planning Director of Director of Director of HR Director Marketing/Sales Operations Finance
  • 17. Personnel Plan Policies Performance People Rules & Jobs KPI Regulation Description Human Capital Reward Remuneration Development
  • 18. Financial Projection 1 year to 5 years duration Break- Start-Up Balance Income Even Cashflow Capital Sheet Statement Analysis
  • 19. Supporting Document Legal Documents
  • 21. When are you going to take the ACTION!!!