Presentation of "Business transformation through Cloud" at HP Executive Briefing July 2011

1. ©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Driving Business Transformation with Cloud Damian Hamilton Cloud Consulting & CI Principal APJ Technology Consulting Executive Cloud Forum 2011

2. Who is this person?

3. Today… He has given you 30 minutes of productive time By the time you leave here, you will have 60 minutes of productive time – just because of him His name is Elisha Otis

4. Did he transform business? If you look outside the window right now (for my benefit, pretend you can see through blinds), Can you imagine those buildings without lifts? All of the people using the stairs? If there were no lifts, how would the dynamics of business change? Would Singapore be as densely populated? Would Singapore and it’s businesses be as productive?

5. Think about… The efficiency Lifts/Elevators have brought to business Are stairs the most efficient way to move up and down a building? The employee productivity through this efficiency

6. Could IT be this efficient?

7. IT’s opportunity to Ignite the Business Flip the Ratio from Operations to Innovation 30% Needs to be New IT Project Initiatives 70% Ongoing IT Operations INNOVATION OPERATIONS

8. Efficiency of Cloud Many businesses look to cloud: Efficiency improvements Cost savings Cloud is a more efficient way of delivering IT services: Standardisation, Virtualisation and Automation Can save you money through optimisation of assets

9. June 2011 “The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets” Productivity and Convergence of Cloud Individuals Build Their Personal Cloud From Core, Component, And Work Services

10. Services in the Cloud June 2011 “The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets” One subset of this model is the Work Services

12. IT Management

13. Business Apps (CRM, ERP)

14. Email

15. Personal Productivity Apps

16. Website Creation & Management

17. Storage Capacity on Demand

18. IT Helpdesk

19. Collaborative Applications

20. Data backup/Archive Services

21. App Dev. & Test

22. Tech. Computing Apps

23. Data Analysis and Mining

24. Custom Applications

25. Applications with sensitive dataTRADITIONAL IT Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 Source: IDC, EB Strategy Analysis

26. How can HP elevate your business on a Cloud journey?

27. Steps in the evolution towards Cloud Customers will evolve at different speeds Become a Service Broker Aggregate Internal and External Services Self Provision Services on-demand Virtualiseand Automate Standardise and Consolidate IT Transformation to “Strategic Service Broker” Business Transformation On-premises, Outsourced, Cloud, or Hybrid

28. Enabling Transformation Professional services to plan and implement Implement Plan Cloud Application Transformation Services Assess Roadmap Design Implement Cloud Discovery Workshops Hybrid Delivery Service Workload Assessment Cloud InfrastructureTransformation Services Cloud Security Service Secure

29. Starting with a Cloud Discovery Workshop

30. Transformation Journey 16 HP Confidential

31. Transformation Journey 17 HP Confidential

32. Transformation Journey 18 HP Confidential

33. Cloud Service Portfolio 19 HP Confidential

34. Cloud Service Portfolio 20 HP Confidential

35. Cloud Service Portfolio 21 HP Confidential

36. Cloud Infrastructure 22 HP Confidential

37. Cloud Infrastructure 23 HP Confidential

38. Cloud Infrastructure 24 HP Confidential

39. Cloud Financials and ROI 25 HP Confidential

40. Cloud Financials and ROI 26 HP Confidential

41. Cloud Financials and ROI 27 HP Confidential

42. Call to Action 28 HP Confidential

43. “WOW, you guys have really changed – I’m used to waiting 10 weeks to get anything from you… This is great and shows how IT improves our productivity and innovation” Your Business Users… 2011

44. Current Approach (in most companies) BU: I have a project BU: I need IT to install the App’s for this project IT: OK, what systems do you need? BU: I’ll get the App’s people to talk to you BU: Here is a list of the hardware and the requirements for the applications IT: we will order them in, they will be installed in about 6-8 weeks, then we’ll need to image them, then you can have them – about 10 weeks. BU: How much will they cost? We’ve estimated $xyz IT: will get back to you, but last time it cost more than $xyz So what happens next…?

45. Today… Business has options Option 1 - BU: OK, I’ll have to revise budget – can you order them and let us know when they are ready… Option 2 – BU: We’ve seen some deals on white label products, can you buy those instead, we don’t need to buy that expensive brand… (how will this affect IT SLA guarantees to business – do they even exist?) Option 3 – BU: Don’t worry, we’ve seen services on a public cloud provider that are cheaper, we’ll have a go at those… (How will IT manage these?)

46. Today… Option 4 Option 4 – IT: Actually, we’ve built a private cloud. We created a service catalogue based on what we’ve seen the business units buying, you should find services that match what you need and you’ll have access to them in a few hours. Let me know if you need help with understanding the catalogue. Also, you can use the catalogue to estimate project costs in the future, saves the embarrassment of asking for more money. And if you need some custom services built we can also do that, we should be able to do this today and get a price for you… Might help us ensure that the services we provide are in line with what you guys need for your next project… BU: WOW, you guys have really changed – I’m used to waiting 10 weeks to get anything from you…

47. Thank you