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How to Get Clients Online with Dallas McMillan
5  MARKETING  PROJECTS  TO  BOOST  YOUR  SALES    
	
  
https://highvaluesales.com/5-projects/
Video URL:
https://www.youtube.com/watch?v=UCA_nUO-2dk
See more High Ticket Sales Funnels
http://howtogetclientsonline.com/	
  
	
  
	
  
	
   	
  
5 Projects to Boost Your Sales Page 2 of 3
Hi.	
  Congratulations	
  on	
  registering	
  for	
  the	
  five	
  projects	
  to	
  boost	
  your	
  sales	
  webinar.	
  I'm	
  Dallas	
  McMillan.	
  I	
  
am	
  a	
  marketing	
  strategist	
  and	
  digital	
  mentor.	
  I	
  run	
  a	
  marketing	
  agency	
  called	
  Influential.	
  I	
  work	
  with	
  
coaches,	
  consultants	
  and	
  service	
  professionals	
  who	
  want	
  to	
  attract	
  high	
  value	
  clients	
  through	
  online	
  
marketing	
  and	
  lead	
  generation.	
  Now,	
  you're	
  all	
  registered	
  for	
  the	
  webinar,	
  I've	
  sent	
  details	
  to	
  your	
  
inbox.	
  I	
  want	
  to	
  give	
  you	
  some	
  extra	
  information	
  as	
  to	
  what	
  we're	
  going	
  to	
  cover	
  during	
  the	
  webinar.	
  
Make	
  sure	
  that	
  you	
  book	
  it	
  into	
  your	
  calender	
  so	
  you	
  don't	
  miss	
  it	
  and	
  also	
  give	
  you	
  some	
  resources	
  to	
  
download	
  that	
  will	
  go	
  through	
  in	
  the	
  webinar	
  to	
  make	
  sure	
  you	
  get	
  the	
  most	
  out	
  of	
  this	
  training.	
  First	
  of	
  
all,	
  click	
  on	
  one	
  of	
  these	
  links	
  for	
  Google	
  calender	
  or	
  Outlook	
  or	
  iCalender.	
  Download	
  the	
  calender	
  and	
  
book	
  it	
  in	
  so	
  you've	
  saved	
  the	
  appointment.	
  That	
  makes	
  sure	
  you	
  show	
  up.	
  We've	
  all	
  got	
  lots	
  of	
  things	
  
on.	
  If	
  it's	
  just	
  in	
  your	
  inbox	
  you'll	
  miss	
  it,	
  if	
  it's	
  on	
  your	
  calender	
  hopefully	
  you'll	
  remember.	
  Also	
  I'll	
  get	
  
you	
  to	
  download	
  this	
  worksheet	
  which	
  I'll	
  run	
  through	
  with	
  you	
  now.	
  
	
  
I'll	
  go	
  through	
  what	
  we're	
  going	
  to	
  cover	
  in	
  the	
  webinar.	
  You'll	
  see	
  it's	
  going	
  to	
  be	
  really	
  hands	
  on	
  and	
  
applied	
  really	
  practical.	
  Hope	
  you're	
  going	
  to	
  love	
  it.	
  We're	
  going	
  to	
  cover	
  five	
  projects	
  to	
  boost	
  your	
  
sales.	
  I've	
  been	
  doing	
  digital	
  marketing	
  for	
  professional	
  service	
  firms	
  for	
  about	
  12	
  years,	
  starting	
  with	
  my	
  
own	
  business.	
  For	
  the	
  last	
  five	
  or	
  six	
  years	
  I've	
  run	
  a	
  digital	
  agency	
  helping	
  small	
  businesses,	
  
professionals	
  and	
  entrepreneurs	
  to	
  build	
  their	
  online	
  presence,	
  market	
  their	
  business	
  and	
  attract	
  clients.	
  
Over	
  time	
  I've	
  realised	
  there	
  actually	
  just	
  a	
  handful	
  of	
  projects	
  that	
  businesses	
  need	
  to	
  get	
  more	
  sales.	
  If	
  
you	
  think	
  about	
  it,	
  the	
  main	
  reason	
  anyone	
  does	
  anything	
  online	
  is	
  to	
  get	
  clients	
  or	
  get	
  sales.	
  The	
  five	
  
projects,	
  how	
  to	
  build	
  your	
  platform,	
  which	
  is	
  your	
  website	
  and	
  your	
  online	
  presence.	
  Build	
  your	
  sales	
  
pipeline	
  which	
  is	
  how	
  you	
  get	
  clients	
  coming	
  into	
  you	
  to	
  sell	
  to.	
  Build	
  your	
  online	
  profile	
  so	
  that	
  you	
  look	
  
like	
  the	
  sort	
  of	
  expert	
  that	
  the	
  very	
  best	
  clients	
  want	
  to	
  work	
  with.	
  Develop	
  a	
  sales	
  presentation	
  that	
  you	
  
can	
  use	
  share	
  what	
  you've	
  got	
  to	
  sell	
  with	
  your	
  customers.	
  
	
  
Then	
  finally	
  building	
  a	
  product	
  which	
  I've	
  got	
  a	
  typo	
  there	
  platform.	
  Build	
  your	
  product	
  to	
  be	
  able	
  to	
  
deliver	
  a	
  tonne	
  of	
  value	
  to	
  your	
  clients	
  relatively	
  easily.	
  Deliver	
  high	
  value	
  at	
  low	
  cost.	
  We're	
  going	
  to	
  go	
  
through	
  these	
  five	
  projects.	
  I'll	
  give	
  you	
  a	
  bit	
  of	
  extra	
  detail	
  now	
  and	
  I'll	
  show	
  you	
  some	
  of	
  the	
  exercises	
  
that	
  we'll	
  go	
  through	
  in	
  the	
  webinar.	
  The	
  idea	
  of	
  your	
  platform	
  is	
  that	
  an	
  online	
  presences	
  is	
  like	
  an	
  
online	
  shopfront.	
  It	
  let's	
  you	
  market,	
  sell	
  and	
  deliver	
  services	
  online	
  that	
  transforms	
  you	
  from	
  a	
  bricks	
  
and	
  mortar	
  business	
  in	
  a	
  global	
  online	
  business.	
  The	
  second	
  project	
  is	
  pipeline.	
  Your	
  sales	
  pipeline	
  is	
  the	
  
people	
  that	
  you	
  can	
  sell	
  to,	
  the	
  customers	
  that	
  are	
  queuing	
  up	
  to	
  do	
  business	
  with	
  you.	
  There	
  is	
  a	
  sales	
  
process	
  that	
  you	
  need	
  to	
  apply	
  with	
  online	
  marketing	
  and	
  you	
  need	
  online	
  assets	
  and	
  collateral	
  and	
  
infrastructure	
  to	
  do	
  that.	
  That's	
  what	
  we	
  call	
  your	
  sales	
  pipeline.	
  
	
  
You	
  also	
  need	
  an	
  online	
  profile.	
  If	
  you	
  do	
  attract	
  these	
  clients	
  of	
  course	
  they're	
  going	
  to	
  check	
  you	
  out	
  
online.	
  They're	
  going	
  to	
  check	
  you	
  out	
  on	
  your	
  website,	
  on	
  LinkedIn.	
  They're	
  going	
  to	
  ask	
  people	
  on	
  the	
  
social	
  media.	
  If	
  your	
  profile	
  makes	
  you	
  like	
  you're	
  the	
  kind	
  of	
  person	
  they	
  want	
  to	
  do	
  business	
  with,	
  then	
  
you're	
  much	
  more	
  likely	
  to	
  close	
  more	
  sales	
  at	
  higher	
  prices.	
  To	
  do	
  that	
  you	
  need	
  to	
  have	
  somewhere	
  
presenting	
  an	
  offer	
  to	
  those	
  clients,	
  some	
  way	
  to	
  show	
  them	
  what	
  you've	
  got	
  to	
  sell	
  and	
  why	
  it's	
  better	
  
than	
  the	
  competition,	
  why	
  they're	
  going	
  to	
  love	
  it.	
  Having	
  a	
  presentation	
  often	
  a	
  webinar,	
  an	
  online	
  
video.	
  In	
  the	
  offline	
  world	
  it	
  might	
  be	
  a	
  workshop	
  or	
  a	
  sales	
  conversation,	
  but	
  having	
  some	
  format	
  to	
  
present	
  that	
  offer	
  to	
  your	
  clients.	
  Finally	
  you	
  need	
  a	
  product.	
  Somewhere	
  of	
  actually	
  delivering	
  this	
  
service	
  to	
  clients	
  and	
  ideally	
  that	
  is	
  something	
  that	
  can	
  be	
  scaled	
  so	
  that	
  you	
  can	
  deliver	
  it	
  more	
  
efficiently	
  and	
  increase	
  your	
  business	
  or	
  reach	
  clients	
  distant	
  from	
  your	
  location.	
  In	
  the	
  webinar	
  I'm	
  
going	
  through	
  a	
  series	
  of	
  questions.	
  
	
  
I'll	
  just	
  fly	
  through	
  these	
  now	
  but	
  we'll	
  go	
  into	
  these	
  in	
  detail	
  so	
  that	
  you	
  understand	
  the	
  criteria	
  you	
  
5 Projects to Boost Your Sales Page 3 of 3
need	
  to	
  take	
  into	
  account	
  when	
  building	
  these	
  projects.	
  For	
  example,	
  your	
  platform,	
  a	
  lot	
  of	
  people	
  have	
  
a	
  website	
  but	
  it	
  doesn't	
  meet	
  the	
  criteria	
  of	
  a	
  platform	
  that	
  will	
  actually	
  let	
  you	
  market,	
  sell	
  and	
  deliver	
  
services	
  online.	
  Likewise	
  for	
  pipeline.	
  Your	
  sales	
  pipeline	
  needs	
  to	
  support	
  your	
  sales	
  process.	
  That	
  
means	
  you	
  need	
  a	
  sales	
  process.	
  Most	
  of	
  the	
  professional	
  and	
  businesses	
  that	
  come	
  to	
  me	
  don't	
  have	
  an	
  
established	
  sales	
  process	
  that	
  will	
  work	
  with	
  online	
  marketing.	
  They	
  need	
  to	
  build	
  that	
  before	
  they're	
  
going	
  to	
  get	
  results	
  with	
  their	
  online	
  marketing.	
  That's	
  one	
  of	
  the	
  main	
  reasons	
  people	
  fail	
  when	
  they	
  try	
  
to	
  market	
  their	
  business	
  online.	
  So	
  on	
  for	
  profile,	
  for	
  presentation.	
  I'll	
  go	
  into	
  what	
  they	
  need	
  to	
  look	
  like	
  
in	
  order	
  to	
  really	
  give	
  you	
  the	
  results	
  with	
  online	
  marketing	
  and	
  building	
  a	
  high	
  value	
  scalable	
  business	
  
using	
  the	
  web.	
  I'm	
  going	
  to	
  give	
  you	
  some	
  little	
  tests	
  and	
  ways	
  of	
  assessing	
  your	
  own	
  business	
  and	
  
working	
  out	
  what	
  your	
  action	
  steps	
  should	
  be	
  moving	
  forward	
  in	
  order	
  to	
  build	
  up	
  these	
  assets	
  in	
  your	
  
business,	
  to	
  build	
  these	
  projects.	
  
	
  
Including	
  how	
  to	
  cost	
  them	
  out	
  and	
  that	
  might	
  be	
  pure	
  dollars	
  or	
  it	
  can	
  be	
  time.	
  A	
  lot	
  of	
  these	
  things	
  you	
  
can	
  do	
  yourself	
  but	
  you	
  need	
  to	
  take	
  into	
  account	
  the	
  cost	
  of	
  doing	
  it	
  as	
  well.	
  I'm	
  going	
  to,	
  if	
  you	
  stay	
  to	
  
the	
  end	
  of	
  the	
  webinar,	
  I'm	
  going	
  to	
  give	
  you	
  some	
  of	
  the	
  resources	
  that	
  I	
  use.	
  Pretty	
  much	
  all	
  the	
  tools	
  
and	
  the	
  assets	
  that	
  you'll	
  need	
  to	
  have	
  all	
  these	
  projects	
  done	
  and	
  it's	
  quite	
  extensive	
  but	
  you'll	
  get	
  that	
  
as	
  a	
  checklist	
  at	
  the	
  end	
  of	
  the	
  webinar.	
  Thanks	
  for	
  listening.	
  I'm	
  really	
  looking	
  forward	
  seeing	
  you,	
  make	
  
sure	
  you	
  do	
  book	
  in	
  the	
  calender,	
  download	
  this	
  handout	
  to	
  take	
  to	
  the	
  webinar.	
  I'll	
  have	
  it	
  in	
  the	
  
webinar	
  as	
  well,	
  but	
  if	
  you	
  want	
  to	
  download	
  it	
  in	
  advance	
  it	
  will	
  give	
  you	
  a	
  chance	
  to	
  brief	
  yourself	
  on	
  
what	
  we're	
  going	
  to	
  cover	
  so	
  that	
  you	
  get	
  the	
  most	
  out	
  of	
  it.	
  Can't	
  wait	
  to	
  see	
  you	
  there.	
  Definitely	
  going	
  
to	
  be	
  fantastic	
  value	
  and	
  a	
  great	
  use	
  of	
  your	
  time.	
  Look	
  forward	
  to	
  sharing	
  more	
  with	
  you.	
  Thanks	
  very	
  
much.	
  
	
  
	
  
https://highvaluesales.com/5-projects/
Video URL:
https://www.youtube.com/watch?v=UCA_nUO-2dk
See more High Ticket Sales Funnels
http://howtogetclientsonline.com/	
  
	
  

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5 projects to Boost your Sales

  • 1. How to Get Clients Online with Dallas McMillan 5  MARKETING  PROJECTS  TO  BOOST  YOUR  SALES       https://highvaluesales.com/5-projects/ Video URL: https://www.youtube.com/watch?v=UCA_nUO-2dk See more High Ticket Sales Funnels http://howtogetclientsonline.com/          
  • 2. 5 Projects to Boost Your Sales Page 2 of 3 Hi.  Congratulations  on  registering  for  the  five  projects  to  boost  your  sales  webinar.  I'm  Dallas  McMillan.  I   am  a  marketing  strategist  and  digital  mentor.  I  run  a  marketing  agency  called  Influential.  I  work  with   coaches,  consultants  and  service  professionals  who  want  to  attract  high  value  clients  through  online   marketing  and  lead  generation.  Now,  you're  all  registered  for  the  webinar,  I've  sent  details  to  your   inbox.  I  want  to  give  you  some  extra  information  as  to  what  we're  going  to  cover  during  the  webinar.   Make  sure  that  you  book  it  into  your  calender  so  you  don't  miss  it  and  also  give  you  some  resources  to   download  that  will  go  through  in  the  webinar  to  make  sure  you  get  the  most  out  of  this  training.  First  of   all,  click  on  one  of  these  links  for  Google  calender  or  Outlook  or  iCalender.  Download  the  calender  and   book  it  in  so  you've  saved  the  appointment.  That  makes  sure  you  show  up.  We've  all  got  lots  of  things   on.  If  it's  just  in  your  inbox  you'll  miss  it,  if  it's  on  your  calender  hopefully  you'll  remember.  Also  I'll  get   you  to  download  this  worksheet  which  I'll  run  through  with  you  now.     I'll  go  through  what  we're  going  to  cover  in  the  webinar.  You'll  see  it's  going  to  be  really  hands  on  and   applied  really  practical.  Hope  you're  going  to  love  it.  We're  going  to  cover  five  projects  to  boost  your   sales.  I've  been  doing  digital  marketing  for  professional  service  firms  for  about  12  years,  starting  with  my   own  business.  For  the  last  five  or  six  years  I've  run  a  digital  agency  helping  small  businesses,   professionals  and  entrepreneurs  to  build  their  online  presence,  market  their  business  and  attract  clients.   Over  time  I've  realised  there  actually  just  a  handful  of  projects  that  businesses  need  to  get  more  sales.  If   you  think  about  it,  the  main  reason  anyone  does  anything  online  is  to  get  clients  or  get  sales.  The  five   projects,  how  to  build  your  platform,  which  is  your  website  and  your  online  presence.  Build  your  sales   pipeline  which  is  how  you  get  clients  coming  into  you  to  sell  to.  Build  your  online  profile  so  that  you  look   like  the  sort  of  expert  that  the  very  best  clients  want  to  work  with.  Develop  a  sales  presentation  that  you   can  use  share  what  you've  got  to  sell  with  your  customers.     Then  finally  building  a  product  which  I've  got  a  typo  there  platform.  Build  your  product  to  be  able  to   deliver  a  tonne  of  value  to  your  clients  relatively  easily.  Deliver  high  value  at  low  cost.  We're  going  to  go   through  these  five  projects.  I'll  give  you  a  bit  of  extra  detail  now  and  I'll  show  you  some  of  the  exercises   that  we'll  go  through  in  the  webinar.  The  idea  of  your  platform  is  that  an  online  presences  is  like  an   online  shopfront.  It  let's  you  market,  sell  and  deliver  services  online  that  transforms  you  from  a  bricks   and  mortar  business  in  a  global  online  business.  The  second  project  is  pipeline.  Your  sales  pipeline  is  the   people  that  you  can  sell  to,  the  customers  that  are  queuing  up  to  do  business  with  you.  There  is  a  sales   process  that  you  need  to  apply  with  online  marketing  and  you  need  online  assets  and  collateral  and   infrastructure  to  do  that.  That's  what  we  call  your  sales  pipeline.     You  also  need  an  online  profile.  If  you  do  attract  these  clients  of  course  they're  going  to  check  you  out   online.  They're  going  to  check  you  out  on  your  website,  on  LinkedIn.  They're  going  to  ask  people  on  the   social  media.  If  your  profile  makes  you  like  you're  the  kind  of  person  they  want  to  do  business  with,  then   you're  much  more  likely  to  close  more  sales  at  higher  prices.  To  do  that  you  need  to  have  somewhere   presenting  an  offer  to  those  clients,  some  way  to  show  them  what  you've  got  to  sell  and  why  it's  better   than  the  competition,  why  they're  going  to  love  it.  Having  a  presentation  often  a  webinar,  an  online   video.  In  the  offline  world  it  might  be  a  workshop  or  a  sales  conversation,  but  having  some  format  to   present  that  offer  to  your  clients.  Finally  you  need  a  product.  Somewhere  of  actually  delivering  this   service  to  clients  and  ideally  that  is  something  that  can  be  scaled  so  that  you  can  deliver  it  more   efficiently  and  increase  your  business  or  reach  clients  distant  from  your  location.  In  the  webinar  I'm   going  through  a  series  of  questions.     I'll  just  fly  through  these  now  but  we'll  go  into  these  in  detail  so  that  you  understand  the  criteria  you  
  • 3. 5 Projects to Boost Your Sales Page 3 of 3 need  to  take  into  account  when  building  these  projects.  For  example,  your  platform,  a  lot  of  people  have   a  website  but  it  doesn't  meet  the  criteria  of  a  platform  that  will  actually  let  you  market,  sell  and  deliver   services  online.  Likewise  for  pipeline.  Your  sales  pipeline  needs  to  support  your  sales  process.  That   means  you  need  a  sales  process.  Most  of  the  professional  and  businesses  that  come  to  me  don't  have  an   established  sales  process  that  will  work  with  online  marketing.  They  need  to  build  that  before  they're   going  to  get  results  with  their  online  marketing.  That's  one  of  the  main  reasons  people  fail  when  they  try   to  market  their  business  online.  So  on  for  profile,  for  presentation.  I'll  go  into  what  they  need  to  look  like   in  order  to  really  give  you  the  results  with  online  marketing  and  building  a  high  value  scalable  business   using  the  web.  I'm  going  to  give  you  some  little  tests  and  ways  of  assessing  your  own  business  and   working  out  what  your  action  steps  should  be  moving  forward  in  order  to  build  up  these  assets  in  your   business,  to  build  these  projects.     Including  how  to  cost  them  out  and  that  might  be  pure  dollars  or  it  can  be  time.  A  lot  of  these  things  you   can  do  yourself  but  you  need  to  take  into  account  the  cost  of  doing  it  as  well.  I'm  going  to,  if  you  stay  to   the  end  of  the  webinar,  I'm  going  to  give  you  some  of  the  resources  that  I  use.  Pretty  much  all  the  tools   and  the  assets  that  you'll  need  to  have  all  these  projects  done  and  it's  quite  extensive  but  you'll  get  that   as  a  checklist  at  the  end  of  the  webinar.  Thanks  for  listening.  I'm  really  looking  forward  seeing  you,  make   sure  you  do  book  in  the  calender,  download  this  handout  to  take  to  the  webinar.  I'll  have  it  in  the   webinar  as  well,  but  if  you  want  to  download  it  in  advance  it  will  give  you  a  chance  to  brief  yourself  on   what  we're  going  to  cover  so  that  you  get  the  most  out  of  it.  Can't  wait  to  see  you  there.  Definitely  going   to  be  fantastic  value  and  a  great  use  of  your  time.  Look  forward  to  sharing  more  with  you.  Thanks  very   much.       https://highvaluesales.com/5-projects/ Video URL: https://www.youtube.com/watch?v=UCA_nUO-2dk See more High Ticket Sales Funnels http://howtogetclientsonline.com/