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US Fashion Tech Trend Report
- 2. ᪥䛾┠ⓗ
• ᡂ㛗ⴭ䛧䛔⡿ᅜ䛾Fashion
Tech䛾䝡䝆䝛䝇䝰䝕䝹
䜢㏻䛨䛶䚸᪂䛯䛺䝡䝆䝛䝇❧䛱ୖ䛢䞉⌧≧ᨵၿ
䛾䝠䞁䝖䜢ᚓ䛶㡬䛝䛯䛔䟿
• ㉁ᛂ⟅䛻䜘䜚䚸䛤せᮃ䛻ྜ䜟䛫䛯䝜䜴䝝䜴䜢ᥦ
౪䛧䛯䛔䚹(䛔䛴䛷䜒㉁ၥ⤖ᵓ䛷䛩䟿䠅
• 䝛䝑䝖䝽䞊䜻䞁䜾䛸䚸ᚋ䛾ሗ䛾䛯䜑䛾
facebook
groupస䜚
• ➨ᅇ䛾䝔䞊䝬䜰䜲䝕䜰
- 3. ᪥䛾ཧຍ⪅
:
⯆䝞䝷䝞䝷䟿
• 䝕䝄䜲䝘䞊
• ᡭ䜰䝟䝺䝹
• 䜺䝏䛾䜶䞁䝆䝙䜰
• Web䛾䝁䝇䝯䝃䞊䝡䝇♫㛗
• 䝣䜯䝑䝅䝵䞁ዲ䛝Ꮫ⏕
• 䝣䜯䜲䝘䞁䝇䛾䝥䝻(ඖᡭVC)
• Fashion
Media♫
• 䝇䜴䜵䞊䝕䞁ே䝕䝄䜲䝘䞊(᪥ᮏㄒ↓⌮䟿➗䠅
- 5. ⮬ᕫ⤂
• ி㒔Ꮫ
1994-‐1998
Fashion䛻䛿䜎䜚Ꮫᰯ⾜䛛䛪
• 㼁nited
Arrows
1995-‐1998
(㈍䝞䜲䝖)
• ఀ⸨ᛅၟ
1998-‐2009
(䝻䞁䝗䞁䞉䝭䝷䝜䠅
• ✵⏕ά
2010
(ᮾி㟁ຊ䞉↓༳Ⰻရ䞉LEGO)
• Kolors㉳ᴗ
2011-‐
(䝉䝺䜽䝖䝅䝵䝑䝥䞉Ḣ㞧㈌)
• 䜶䝙䜾䝰(BUYMAᴗົጤク)
2013-‐2014
(EC)
• ᰴᘧ♫䝆䜵䝙䜸タ❧
2014
(㍺ฟEC)
- 23. CrowdFunding
ୡ⏺᭱㧗グ㘓㻌10M$
US䛾Kickstarter䚸
䝥䝺䜸䞊䝎䞊䛷10൨䜢㞟䜑䜛
$99,
$199䛾2䝰䝕䝹
5000✀㢮䛾iPhone/Android䜰䝥䝸
ḟ䛾ẁ㝵䛷䜹䝷䞊䚸
᪥ᮏㄒᑐᛂ
Rolex䛻䜒Cibzen䛻䜒⯆䛺䛧
All
E-‐Commerce䛷ୡ⏺䛻䜛
䝟䝛䝹䛿SHARP䛛䜙㈙䛳䛶䛔䜛
Founder
Eric䛿SONYዲ䛝
- 34. Fashion
Tech
㻌ᡂ㛗㡿ᇦ
䝛䝍
Fashion
Tech
ᴗ⏺య
Amazon
/
Rakuten
ZOZO
ᡭ䛸ᡓ䜟䛺䛔
᪉䛜䛔䛔
ᡂ㛗㡿ᇦ
SmartPhone
O2O/
OmniChannel
Serendipity
Cross-‐Boarder
Business
Plan
Target
x
Value
ၥ㢟ゎỴ
- 35. McKinsey
x
eBay
Youtube
㻱㻙Commerce
ᮍ᮶䛾ྍ⬟ᛶ䛻䛴䛔䛶
Title:
can
e-‐commerce
inspire㻫㻌/
omini
everything
/
- 38. ᛮ䛔䛜䛡䛺䛔ၟရⓎぢ䛾䝽䜽䝽䜽ឤ
Can
e-‐commerce
inspire?
䜎䛷䛾EC:
-‐᳨⣴(ရ␒/䜹䝔䝂䝸/䝤䝷䞁䝗)
-‐䜸䝇䝇䝯ᶵ⬟䜒Fashion䛸┦ᛶᝏ
䛔䠇ᢏ⾡䜒Ⓨᒎ㏵ୖ
䛣䜜䛛䜙䛾EC:
-‐Serendipity(അ↛䛾ᖾ㐠䠅
-‐Inspirabon(่⃭)
-‐Emobon(ឤ䛻ッ䛘䜛䠅
-‐Imaginabon(ീຊ䠅
ୗἑ䜢䜆䜙䜆䜙Ṍ䛟㠃ⓑ䛥
- 41. Online
vs
Offline䛾ቃ┠䛿䛺䛔
Commerce EC
Commerce EC
2012
䝸䜰䝹ᗑ⯒䛸
E-‐Commerce䛿
ู≀䛰䛳䛯
2014
䝸䜰䝹ᗑ⯒䛸
E-‐Commerce䛿
䜋䜌ྠ୍
䠅ᐇᗑ⯒䛾䜹䝍䝻䜾ⓗ
♫⤂ⓗ䠚䝛䝑䝖䛷᮶ᗑ
Blog/SNS䛷ሗⓎಙ