This document outlines a proposal for a peer-to-peer microscholarship program called e-Scholarship Project. The program would allow students in developing areas to create profiles sharing their dreams and goals, and receive direct donations and encouragement from supporters around the world through an interactive website. Donors could see profiles of students and their monthly progress reports. The program aims to provide opportunities for students who otherwise could not afford further education due to family financial constraints. A pilot with 30 students in Bangladesh is proposed to launch in 2010, with plans to expand globally in subsequent years.

1. e-Scholarship
Project
- Make YOU the Biggest Scholarship Foundation in our History -
By Daisuke Miyoshi, Grameen Communications

2. Sati
age11
Want to become a doctor.
My mother had very serious disease and had to go to Dhaka.
It was very hard work.
So I want to be able to cure my villagers without going capital.
And also make Bangladesh the place where everyone can get perfect treatment.

3. Kulsum
age12
Want to become a doctor.
My sister was terrible sick, but I could nothing for her.
Eventually she passed away.
So, I want to be able to help my family and my villagers.

4. Parvin
age18
Want to become an ideal teacher
My village has no enough teachers.
I want to provide better education to here and enhance many young potentials.
So first of all I want to go to good university so that I can be excellent person.

5. So many hidden treasures in this country

6. BUT
They cannot go to Future they hope
They don’t have enough encouragement to their potential

7. Obstacles on the road to future
-PTC in Primary -College cost
= 200tk/1sbj 1month = 2,000tk/month
-PTC in High -Coaching cost
= 200tk/1sbj 1month =8,000tk/month
-PTC in College -University cost
= 300tk/1sbj 1month =4,000tk/month
No teacher School
(Private teacher COST) Cost
Passionate Bright
Primary High College Coaching Univ
student Future

8. Conventional scholarship
Donators
-Donators cannot know about any students until they actually donate to them.
Students
-Students who are to receive scholarships usually have nothing to do
but just wait for donators.
Scholarship Foundations
-Almost all foundations are very small and cannot get enough donators.

9. What I saw in Bangladesh
-Lack of
Encouragement
-No
effective support
Poor Family
But many Hidden Treasures
No Work Poor Academic Background

10. Opportunity for Change
Most of the villages have
Internet Access and Solar Panels.
Everyone can be connected to the world.

11. How can we solve this problem ?

12. Peer to Peer Micro Scholarship
-Make YOU the biggest Scholarship Foundation in our history-
Dream
&
Passion
Encouragement for Future
&
Scholarship
money

13. Theory of Change
Gather a lot of encouragement
and scholarships
through INTERNET
Well Family
and Many Hidden Treasures
Dreams come true ! “ Hidden Treasures get bright !! “
Get good jobs Better Academic Records
More Self-Esteem

14. (0) Create Partnerships
Scholarship Project
Foundation Management
Team

15. (1) Dispatch Young Potentials
Gives Formats
Data Uproad
Scholarship Project Our
Foundation Management Project
Team site
Registers students
120$
Needed
Scholarship
Dream Video Photo Text Profile Price

16. (2) Gathering Encouragements from the World
Website Image
Name : Kulsum
Age: 12 Dream video
Encouragement <Future Vision>
& I want to become a doctor.
I could do nothing for my sister
Scholarship
who was serious sick and she passed away.
money So, I have to get medical knowledge and
help my family and my villagers.
<Personal Profile>
Name: Sati
Age: 11
Family: Father, Mother, and 2 sisters
Average monthly income : 30$
70% To $150
select $10 Encourage now !

17. (3) Sending Encouragements
(Ex) After gathering 150$ 30$ as 20% margin
120$
Our Project Scholarship
Project Management
Team
Foundation
site
Encouragement message Encouragement message Encouragement message

18. Wow !!
So many people
believe me !!

19. (4) Interactive Communication
Sends
& Checks and
receives Uproads
Project Our
Scholarship Management Project
Foundation Team
site
Monthly Reporting
Various Communication

20. Roles of Stakeholders
-Express and Dispatch their dream and passion for their futures
-Monthly Video Report
Students
-Registers their students data
Scholarship
Foundation -Gives scholarships and encouragement messages
-Monthly Video Report
Project -Updates students data
Management -Translates video (if needed)
Team
-Sends scholarships and messages to foundations
-Develops and manages the website
-Donate scholarships
-Encourage students
-Interactive communication
-Tell others about students who they donated
Encouragers

21. Business Model
-20% Margin Fee
If a student needs 120$ per a year, advertise as 150$.
After the scholarship has been gathered,
we can get 30$ per 1 student.
-CSR Matching
This service is easy to see ROI
and also to get reputations among people
for companies looking for the best CSR way.
-Website Ads
When this website as global community gets larger,
Ads on this site also gets more profitable.
1page view=1yen=0.7tk

22. Road map
• Pilot project
• 30 students in Bangladesh
2010 • Fundraising
• Partnership with other Scholarship Fund
• Global Launch
2011 • 200 students in the world
• 10,000 students in the world
2012

23. Sales Plan
$ Sales
600,000
500,000
400,000
300,000
Sales
200,000
100,000
0
2010 2011 2012 2013
900$ 50,000$
30students 6,000$ 30,000$ 18,000students
200students 10,000students

24. Finance plan 2011
Website management staff 2 160$×12months×2 = 3840$
Server cost (If JP sever) 40$
Office cost (If in GCC ) 0$
Electricity cost (If in GCC) 0$
Total cost 3880$

25. Pilot Project 2010 Plan
• First Partnership with Babu-Kano or Grameen Shikka
• Develop Pilot site
MAY • 5 students
• Check & Plan
JUN & JUL • 5 students
• Check & Plan
AUG & SEP
• 10 students
• Fundraising & Design Beta site
OCT & NOV
• Create new partnerships with Scholarship foundations
• Fundraising & Design Beta site
• Create new partnerships with Scholarship foundations
DEC & JAN • Global Launch

26. Pilot Project 2010 Finance Plan
Cost
-Website server cost per a year 40$
-Pilot site development 0$ (Japanese Volunteers & GCC)
Sales
-30 students , 20% margin 900$
Total
900$ - 40$ = +860$

27. Considerable points for the Encouragers
1.Reliability of Foundation (Org. Image)
2. Transparency of whole process
(Interactive communication between encouragers and students)
3.Access to the monitoring & evaluation system
(Finance Vs score sheet dash board/trend of academic development)
4.Encouragers(Individual/Institution) should be rated
and awarded by points system.
(encouragers profile could be displayed)
5.Encouragers social communication network.

28. Considerable points for Students
1.Student should be rated and awarded (Student profile)
2.Social networking /communication among the students

29. Considerable points for Scholarship Fund
1.Reliability of Foundation (Org. Image)
2.Capability/skill
3.Past Record/track record
c.f. Potential partners: Grameen Shika, Room to Read,
and other many small fundations

30. Promoter
As this will be social business
we can expect/consider some stakeholder
as our free promoter as the part of their CSR.
Like;
<Catagory1 : will promote through internet>
Google (With many application)or other Search Engine,
Facebook , twitter , YouTube, Ustream, Flickr,Skype etc
<Catagory2>
Free education contents donor

31. Pilot under Gramweb
Scholarship Pilot content Gramweb.com
Name : Kulsum
Age: 12 Dream video
<Future Vision>
I want to become a doctor.
I could do nothing for my sister
who was serious sick and she passed away.
So, I have to get medical knowledge and
help my family and my villagers.
70% To $150
select $10 Encourage now !
Gramweb is a village platform for BOP business
and have village students database.

32. Everything you can imagine is real.
-Pablo Picasso

33. Vabona !!
Dr. Kulsum
2020 !!

34. Scholarship?
It’s what we gather from the world,
right ?

35. Hauling the world
where everyone can get enough encouragements and investments
according to their dream.

36. Together,
Pulling 2020
into Now !!