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Advertising 
Social Context Strategy 
“Friends of Fans” 
What’s 
New? 
A Key to Success 
Credit: Molly Baker, 360i 
Ad agencies and marketing organizations 
are devising new online marketing strategies 
for the brands.

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Friends of Fans

  • 1. Advertising Social Context Strategy “Friends of Fans” What’s New? A Key to Success Credit: Molly Baker, 360i Ad agencies and marketing organizations are devising new online marketing strategies for the brands.