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The State of Grantseeking and Its
   Implications for Grant Professionals

Mid-Atlantic Grants Conference
May 21, 2012
Dahna Goldstein
http://www.flickr.com/photos/oxygeon/238163317
The State of the Nonprofit Sector




Nonprofit Research Collaborative Late Fall 2011 Nonprofit Fundraising Survey
Overall giving is increasing slightly




Blackbaud Index, May 2012
A majority of nonprofits reported
 increased donations




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
Which is an improvement over last year




Nonprofit Research Collaborative Late Fall 2011 Nonprofit Fundraising Survey
Overall, changes in charitable receipts
 are trending in the right direction




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
Organizations’ overall fundraising
 success varied by size




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
…and by issue area




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
Nonprofits are feeling optimistic




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
But they have felt optimistic before




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
More nonprofits met their fundraising
 goals in 2011




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
And grants were an important factor




Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
Grants are over 25% of funding for half
 of all nonprofits




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Mid-sized organizations rely most
 heavily on grants as funding source
                                                                   Medium
                                         Small Organizations     Organizations   Large Organizations
 % of Budget         All Organizations
                                             <$100,000            $100,000 -         >$1,000,000
                                                                   $999,999

 Under 10%                 35%                  47%                  23%                42%
 11 - 25%                  22%                  18%                  24%                23%
 26 - 50%                  16%                  10%                  20%                15%
 51 - 75%                  12%                   7%                  16%                10%
 over 75%                  15%                  18%                  17%                11%



State of Grantseeking Spring 2012, GrantStation and PhilanTech
State of Grantseeking for Nonprofits
• 81% of respondents applied for more (46%)
  or the same number (35%) of grants
  ▫ Previous survey: more (45%), same (33%)
• 69% of respondents received the same
  number (38%) or more (31%) grants
  ▫ Previous survey: same (37%), more (26%)
• 64% of respondents received the same size
  (41%) or larger (23%) grants
  ▫ Previous survey: same (38%), larger (25%)
Government funding has decreased




Nonprofit Collaborative Late Fall 2011 Nonprofit Fundraising Survey
Total foundation giving is stabilizing




Foundation Center, Foundation Growth and Giving Estimates 2011
But funding priorities have changed
• “With government pulling out of ‘safety net’
  funding, we are finding that foundations are
  moving away from support for the arts to fill the
  gap in needed social services.”
• “It seems that grant funding is becoming much
  harder to get, more specific to apply for and fewer
  and farther between. It also seems as if the things
  that we need most are things that are least likely to
  have a grant available to supply.”
While foundations may be giving more
grants, multi-year support is decreasing
Private foundation grants remain the
 most frequent funding source




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Organizations of all sizes rely heavily on
 private foundation grants
                                       All           Small          Medium           Large
   Source                         Organizations   Organizations   Organizations   Organizations
   Private Foundation Grants             72.0%           49.0%           77.0%           81.0%
   Community Foundation Grants           58.0%           39.0%           58.0%           68.0%
   Corporate Grants                      54.0%           32.0%           53.0%           68.0%
   Corporate Gifts                       35.0%           18.0%           32.0%           47.0%
   Federal Grants                        43.0%           13.0%           36.0%           67.0%
   State Grants                          48.0%           26.0%           43.0%           66.0%
   Local Government Grants               38.0%           22.0%           37.0%           48.0%
   Other Grant Sources                   13.0%           22.0%           13.0%             9.0%



State of Grantseeking Spring 2012, GrantStation and PhilanTech
Private foundation grants were also the
 largest single source of total grant
 funding




State of Grantseeking Spring 2012, GrantStation and PhilanTech
The largest source of total grant funding
 varies by organization size
                                       All           Small          Medium           Large
  Largest Funding Source          Organizations   Organizations   Organizations   Organizations

  Private Foundation Grants              27.0%            25.0%           34.0%           21.0%

  Community Foundation Grants             9.0%            14.0%           10.0%            5.0%

  Corporate Grants                        9.0%            15.0%           10.0%            3.0%

  Federal Grants                         24.0%             5.0%           16.0%           42.0%

  State Grants                           15.0%            14.0%           13.0%           19.0%

  Local Government Grants                 7.0%             7.0%            9.0%            5.0%

  Other Grant Sources                    10.0%            20.0%            9.0%            4.0%




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Private foundations were also the source
 of the largest grant




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Nonprofits continue to submit many
 requests to grantors




State of Grantseeking Spring 2012, GrantStation and PhilanTech
…and continue to get grant awards




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Organizations rely on different people
 to engage in grantseeking activities




State of Grantseeking Spring 2012, GrantStation and PhilanTech
…to varying degrees of success
     # of                                     # of Grants Awarded
  Proposals
  Submitted      0        1        2        3-5        6-10       11-20       21-30       31+       Some
           0         74       8         1          1          0           0           0         0          2
           1         24       19        2          0          0           0           0         0          0
           2         18       35       25          2          1           0           0         0          3
         3-5         34       43       78         77          5           0           0         0          7
        6-10          6       13       19         63      21              1           0         0          6
       11-20          1       1         2         28      44          19              0         0          5
      21 - 30         0       0         0          4          6       23              5         1          1
        31 +          0       1         0          1          5       13              7         9          3



State of Grantseeking Spring 2012, GrantStation and PhilanTech
Most organizations get grants under
 $100,000
                                           All           Small           Medium           Large
 Largest Award July – December 2011   Organizations   Organizations    Organizations   Organizations

 $1 to $10,000                                  24%              59%             25%             10%

 $10,001 to $50,000                             28%              28%             36%             19%

 $50,001 to $100,000                            13%              4%              18%             11%

 $100,001 to $500,000                           22%              9%              18%             32%

 $500,001 to $1,000,000                          5%              0%               1%             11%

 Over $1,000,000                                 8%              0%               3%             16%



State of Grantseeking Spring 2012, GrantStation and PhilanTech
Grant award sizes stayed the same or
 increased




State of Grantseeking Spring 2012, GrantStation and PhilanTech
…but that hasn’t been consistent
                                        Largest Grants
  Amount        Fall 2011              Spring 2011        Fall 2010          Spring 2010
  Highest $          $30,000,000         $26,000,000      $100,000,000         $57,000,000
  Median $                   $45,000         $39,000             $65,000           $50,000
  Average $                 $462,539        $312,000           $775,600           $611,500


                                       Smallest Grants
  Amount        Fall 2011              Spring 2011        Fall 2010          Spring 2010
  Lowest $                      $25                  $1               $100             $10
  Highest $                 $525,000        $500,000           $600,000           $500,000
  Median $                    $1,000          $1,500              $1,500            $2,000
  Average $                   $6,966          $8,200             $10,468            $7,310

State of Grantseeking Spring 2012, GrantStation and PhilanTech
Nonprofits submitted the same number
 or more grant requests




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Which resulted in increased numbers of
 grants for 31%




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Changes in numbers of grants varied by
 issue area
                                                                            Same
                                               More grants Fewer grants   number of
                                                                            grants

 ARTS, CULTURE, HUMANITIES                        33.33%         25.81%    40.86%
 EDUCATION                                        31.93%         26.89%    41.18%
 ENVIRONMENT                                      36.00%         36.00%    28.00%
 HEALTH CARE                                      34.92%         25.40%    39.68%
 HUMAN SERVICES                                   32.14%         26.79%    41.07%
 INTERNATIONAL                                    25.00%         25.00%    50.00%
 PUBLIC, SOCIETAL BENEFIT                         28.57%         21.43%    50.00%
 RELIGION-RELATED                                 0.00%          33.33%    66.67%

State of Grantseeking Spring 2012, GrantStation and PhilanTech
Nonprofits face both internal and
 external grantseeking challenges




State of Grantseeking Spring 2012, GrantStation and PhilanTech
Smaller organizations struggle more
 with the mechanics; larger organizations
 struggle more with the macro issues
                                                        All           Small          Medium           Large
  Grantseeking's Greatest Challenge in 2012        Organizations   Organizations   Organizations   Organizations
  Competition                                               6.0%           4.0%            5.0%             8.0%
  Reduced funding                                          12.0%           6.0%           11.0%            17.0%
  Economic conditions                                      11.0%           5.0%           11.0%            14.0%
  Funder practices and requirements                         6.0%           5.0%            7.0%             6.0%
  Internal organizational issues                            4.0%           0.0%            3.0%             7.0%
  Lack of time and/or staff                                23.0%          26.0%           26.0%            19.0%
  My organization needs a grantwriter                       7.0%          14.0%            6.0%             3.0%
  Relationship building with funders                        7.0%           9.0%            7.0%             7.0%
  Research, finding grants for my organization’s
  mission                                                  16.0%          21.0%           16.0%            13.0%
  Writing grants                                            4.0%           8.0%            2.0%             2.0%
  Other                                                     4.0%           3.0%            4.0%             4.0%



State of Grantseeking Spring 2012, GrantStation and PhilanTech
Project Streamline, addressed to
funders, identified challenges
•   Enormous variability
•   Requirements that aren’t “right sized”
•   Insufficient net grants
•   Outsourced burdens
•   Trust undermined
•   Reports on a shelf
•   Fundraising gymnastics
•   Due diligence redundancy
•   Double edged swords
•   Time drain for grantmakers, too
In the words of grantseekers…
• We have lost key staff, whose positions have been
  unfilled for months. We have never been able to
  devote a staff position to grant writing. We apply
  mainly for the same local grant opportunities on a
  regular basis instead of broadening our
  opportunities.
• With the funding reductions we have experienced a
  reduction in staffing. This means fewer hours to
  spend on grant writing, research, etc.
In the words of more grantseekers…
• Federal and state funds cut by amounts that would
  mean doubling all other sources just to remain
  even.
• We just don't have the staff that has the experience
  in writing grants nor the time to conduct the
  needed research.
In the words of yet more grantseekers…
• It seems that grant funding is becoming much
  harder to get, more specific to apply for and fewer
  and farther between. It also seems as if the things
  that we need most are things that are least likely to
  have a grant available to supply.
• Due to the downfall of the economy, my
  organization reduced staff positions by merging
  staff responsibilities into multiple tasks. We lost
  our development director/grant writer that is one
  of the most critical positions for a nonprofit.
Implications for grant professionals
• Recovery is still on the horizon, not yet
  present
• Don’t assume that this year’s funder will be
  next year’s funder
• Impact of government funding reductions
  isn’t over
• Diversify
• Grant trends can inform strategy and
  prospecting
Focus
• On net positive grants
• On developing and cultivating relationships
• On high ROI prospects – and issues that
  matter to them
There is an increased need for grant
professionals
• Challenges of time, not having grantwriter on staff
  ▫ “We just don't have the staff that has the experience in
    writing grants nor the time to conduct the needed
    research.”
  ▫ “The organization does not have a professional grant-
    writing professional. Each individual program director
    must research and write their own grant proposals, taking
    valuable time away from direct program administration and
    development.”
• Opportunity for consultants
  ▫ Expertise + time = ROI
…but corresponding stress on ability to
pay
• New hires are not in the cards for many
  nonprofits
• Many don’t have the cash flow to pay
  consultants
Nonprofits remain optimistic about the
 next six months




State of Grantseeking Spring 2012, GrantStation and PhilanTech
A bit about PhilanTech
Questions?
Dahna Goldstein
dahna@philantech.com

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The State of Grantseeking and Its Implications for Grant Professionals

  • 1. The State of Grantseeking and Its Implications for Grant Professionals Mid-Atlantic Grants Conference May 21, 2012 Dahna Goldstein
  • 3. The State of the Nonprofit Sector Nonprofit Research Collaborative Late Fall 2011 Nonprofit Fundraising Survey
  • 4. Overall giving is increasing slightly Blackbaud Index, May 2012
  • 5. A majority of nonprofits reported increased donations Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 6. Which is an improvement over last year Nonprofit Research Collaborative Late Fall 2011 Nonprofit Fundraising Survey
  • 7. Overall, changes in charitable receipts are trending in the right direction Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 8. Organizations’ overall fundraising success varied by size Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 9. …and by issue area Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 10. Nonprofits are feeling optimistic Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 11. But they have felt optimistic before Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 12. More nonprofits met their fundraising goals in 2011 Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 13. And grants were an important factor Nonprofit Research Collaborative April 2012 Nonprofit Fundraising Survey
  • 14. Grants are over 25% of funding for half of all nonprofits State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 15. Mid-sized organizations rely most heavily on grants as funding source Medium Small Organizations Organizations Large Organizations % of Budget All Organizations <$100,000 $100,000 - >$1,000,000 $999,999 Under 10% 35% 47% 23% 42% 11 - 25% 22% 18% 24% 23% 26 - 50% 16% 10% 20% 15% 51 - 75% 12% 7% 16% 10% over 75% 15% 18% 17% 11% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 16. State of Grantseeking for Nonprofits • 81% of respondents applied for more (46%) or the same number (35%) of grants ▫ Previous survey: more (45%), same (33%) • 69% of respondents received the same number (38%) or more (31%) grants ▫ Previous survey: same (37%), more (26%) • 64% of respondents received the same size (41%) or larger (23%) grants ▫ Previous survey: same (38%), larger (25%)
  • 17. Government funding has decreased Nonprofit Collaborative Late Fall 2011 Nonprofit Fundraising Survey
  • 18. Total foundation giving is stabilizing Foundation Center, Foundation Growth and Giving Estimates 2011
  • 19. But funding priorities have changed • “With government pulling out of ‘safety net’ funding, we are finding that foundations are moving away from support for the arts to fill the gap in needed social services.” • “It seems that grant funding is becoming much harder to get, more specific to apply for and fewer and farther between. It also seems as if the things that we need most are things that are least likely to have a grant available to supply.”
  • 20. While foundations may be giving more grants, multi-year support is decreasing
  • 21. Private foundation grants remain the most frequent funding source State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 22. Organizations of all sizes rely heavily on private foundation grants All Small Medium Large Source Organizations Organizations Organizations Organizations Private Foundation Grants 72.0% 49.0% 77.0% 81.0% Community Foundation Grants 58.0% 39.0% 58.0% 68.0% Corporate Grants 54.0% 32.0% 53.0% 68.0% Corporate Gifts 35.0% 18.0% 32.0% 47.0% Federal Grants 43.0% 13.0% 36.0% 67.0% State Grants 48.0% 26.0% 43.0% 66.0% Local Government Grants 38.0% 22.0% 37.0% 48.0% Other Grant Sources 13.0% 22.0% 13.0% 9.0% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 23. Private foundation grants were also the largest single source of total grant funding State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 24. The largest source of total grant funding varies by organization size All Small Medium Large Largest Funding Source Organizations Organizations Organizations Organizations Private Foundation Grants 27.0% 25.0% 34.0% 21.0% Community Foundation Grants 9.0% 14.0% 10.0% 5.0% Corporate Grants 9.0% 15.0% 10.0% 3.0% Federal Grants 24.0% 5.0% 16.0% 42.0% State Grants 15.0% 14.0% 13.0% 19.0% Local Government Grants 7.0% 7.0% 9.0% 5.0% Other Grant Sources 10.0% 20.0% 9.0% 4.0% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 25. Private foundations were also the source of the largest grant State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 26. Nonprofits continue to submit many requests to grantors State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 27. …and continue to get grant awards State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 28. Organizations rely on different people to engage in grantseeking activities State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 29. …to varying degrees of success # of # of Grants Awarded Proposals Submitted 0 1 2 3-5 6-10 11-20 21-30 31+ Some 0 74 8 1 1 0 0 0 0 2 1 24 19 2 0 0 0 0 0 0 2 18 35 25 2 1 0 0 0 3 3-5 34 43 78 77 5 0 0 0 7 6-10 6 13 19 63 21 1 0 0 6 11-20 1 1 2 28 44 19 0 0 5 21 - 30 0 0 0 4 6 23 5 1 1 31 + 0 1 0 1 5 13 7 9 3 State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 30. Most organizations get grants under $100,000 All Small Medium Large Largest Award July – December 2011 Organizations Organizations Organizations Organizations $1 to $10,000 24% 59% 25% 10% $10,001 to $50,000 28% 28% 36% 19% $50,001 to $100,000 13% 4% 18% 11% $100,001 to $500,000 22% 9% 18% 32% $500,001 to $1,000,000 5% 0% 1% 11% Over $1,000,000 8% 0% 3% 16% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 31. Grant award sizes stayed the same or increased State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 32. …but that hasn’t been consistent Largest Grants Amount Fall 2011 Spring 2011 Fall 2010 Spring 2010 Highest $ $30,000,000 $26,000,000 $100,000,000 $57,000,000 Median $ $45,000 $39,000 $65,000 $50,000 Average $ $462,539 $312,000 $775,600 $611,500 Smallest Grants Amount Fall 2011 Spring 2011 Fall 2010 Spring 2010 Lowest $ $25 $1 $100 $10 Highest $ $525,000 $500,000 $600,000 $500,000 Median $ $1,000 $1,500 $1,500 $2,000 Average $ $6,966 $8,200 $10,468 $7,310 State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 33. Nonprofits submitted the same number or more grant requests State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 34. Which resulted in increased numbers of grants for 31% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 35. Changes in numbers of grants varied by issue area Same More grants Fewer grants number of grants ARTS, CULTURE, HUMANITIES 33.33% 25.81% 40.86% EDUCATION 31.93% 26.89% 41.18% ENVIRONMENT 36.00% 36.00% 28.00% HEALTH CARE 34.92% 25.40% 39.68% HUMAN SERVICES 32.14% 26.79% 41.07% INTERNATIONAL 25.00% 25.00% 50.00% PUBLIC, SOCIETAL BENEFIT 28.57% 21.43% 50.00% RELIGION-RELATED 0.00% 33.33% 66.67% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 36. Nonprofits face both internal and external grantseeking challenges State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 37. Smaller organizations struggle more with the mechanics; larger organizations struggle more with the macro issues All Small Medium Large Grantseeking's Greatest Challenge in 2012 Organizations Organizations Organizations Organizations Competition 6.0% 4.0% 5.0% 8.0% Reduced funding 12.0% 6.0% 11.0% 17.0% Economic conditions 11.0% 5.0% 11.0% 14.0% Funder practices and requirements 6.0% 5.0% 7.0% 6.0% Internal organizational issues 4.0% 0.0% 3.0% 7.0% Lack of time and/or staff 23.0% 26.0% 26.0% 19.0% My organization needs a grantwriter 7.0% 14.0% 6.0% 3.0% Relationship building with funders 7.0% 9.0% 7.0% 7.0% Research, finding grants for my organization’s mission 16.0% 21.0% 16.0% 13.0% Writing grants 4.0% 8.0% 2.0% 2.0% Other 4.0% 3.0% 4.0% 4.0% State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 38. Project Streamline, addressed to funders, identified challenges • Enormous variability • Requirements that aren’t “right sized” • Insufficient net grants • Outsourced burdens • Trust undermined • Reports on a shelf • Fundraising gymnastics • Due diligence redundancy • Double edged swords • Time drain for grantmakers, too
  • 39. In the words of grantseekers… • We have lost key staff, whose positions have been unfilled for months. We have never been able to devote a staff position to grant writing. We apply mainly for the same local grant opportunities on a regular basis instead of broadening our opportunities. • With the funding reductions we have experienced a reduction in staffing. This means fewer hours to spend on grant writing, research, etc.
  • 40. In the words of more grantseekers… • Federal and state funds cut by amounts that would mean doubling all other sources just to remain even. • We just don't have the staff that has the experience in writing grants nor the time to conduct the needed research.
  • 41. In the words of yet more grantseekers… • It seems that grant funding is becoming much harder to get, more specific to apply for and fewer and farther between. It also seems as if the things that we need most are things that are least likely to have a grant available to supply. • Due to the downfall of the economy, my organization reduced staff positions by merging staff responsibilities into multiple tasks. We lost our development director/grant writer that is one of the most critical positions for a nonprofit.
  • 42.
  • 43. Implications for grant professionals • Recovery is still on the horizon, not yet present • Don’t assume that this year’s funder will be next year’s funder • Impact of government funding reductions isn’t over • Diversify • Grant trends can inform strategy and prospecting
  • 44. Focus • On net positive grants • On developing and cultivating relationships • On high ROI prospects – and issues that matter to them
  • 45. There is an increased need for grant professionals • Challenges of time, not having grantwriter on staff ▫ “We just don't have the staff that has the experience in writing grants nor the time to conduct the needed research.” ▫ “The organization does not have a professional grant- writing professional. Each individual program director must research and write their own grant proposals, taking valuable time away from direct program administration and development.” • Opportunity for consultants ▫ Expertise + time = ROI
  • 46. …but corresponding stress on ability to pay • New hires are not in the cards for many nonprofits • Many don’t have the cash flow to pay consultants
  • 47. Nonprofits remain optimistic about the next six months State of Grantseeking Spring 2012, GrantStation and PhilanTech
  • 48. A bit about PhilanTech