With only 10% of executives having done “extensive” planning for return-to-office preparations, there is an urgent call to action for leaders to start immediately. The trust of employees’ and the financial recovery of organizations’ is weighing heavily on the decisions that are made right now. There’s no room for error. We have to get this right.

1. Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
FROM CRISIS
TO MOMENTUM:
Rethinking the Future of Work
May 12, 2020
Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
Michelle Mahony Chris Thornton Loren Heller

2. 2
Operating as
Omnicom Group’s
global Change
Consultancy
20
YEARS
Percentage of core
Daggerwing clients
in the Fortune 500
70%
FORTUNE 500
Breadth of countries
where Daggerwing has
worked with clients
over the past 2 years
35
COUNTRIES
*2019 ALM Intelligence Vanguard report
*
2

3. 3
This is a
Conversation

4. 4
WE JUST WANT
TO GET BACK
TO NORMAL.”

5. 5
THERE’S NO GOING BACK TO
NORMAL.
5

6. 66
THIS ISN’T
A MOMENT
It’s an era.

7. 7
It’s An Era Full Of Truly Unprecedented Change
THE PSYCHOLOGICAL STRESS OF QUARANTINE WILL
RESULT IN A SECONDARY EPIDEMIC OF BURNOUTS
AND STRESS-RELATED ABSENTEEISM IN THE LATTER
HALF OF 2020.
- The Lancet and the World Economic Forum
THE VERY SURVIVAL OF A
COMPANY IN THE AGE
OF THE CORONAVIRUS IS
DEPENDENT UPON A
CULTURE THAT CAN
WITHSTAND SEISMIC
DISRUPTION.
- Heather McGowan,
Forbes
54% OF AMERICANS WANT TO WORK REMOTELY
REGULARLY AFTER THE CORONAVIRUS PANDEMIC
ENDS, NEW POLL SHOWS.
- Newsweek

8. 8
Poll Qs:
HOW PREPARED DO YOU
FEEL TO HANDLE THE NEXT
FEW MONTHS?
On top of it and confident
Keeping up but stretched
Overwhelmed
Underwater
A
B
C
D

9. 9
COMPANIES ARE
RIGHTLY FOCUSED
ON KEEPING THEIR
PEOPLE SAFE IN
THE NEAR TERM 57%
of employed respondents feel
comfortable coming back to work –
CBS News Poll
Distancing
Disinfecting
PPE Kits
Staggering
Taking temperatures
Working from home

10. 10
FOCUSING ON THE
PRESENT IS NECESSARY
AND VITAL.
It can also be a trap.

11. 11
…where we once saw the future of work
unfolding over years, we now believe that
with coronavirus as an accelerant,
EVERYTHING WE’VE PREDICTED ABOUT
THE FUTURE OF WORK WILL UNFOLD
IN MONTHS.”
Heather McGowan
Forbes

12. 12
We need to start RETHINKING THE
FUTURE OF WORK and how our
organizations will need to change.

13. 13
WHAT ARE
SOME DRIVERS
TRANSFORMING
WORK?
ORGANIZATIONS WILL
BE VALUED “BEYOND
SHAREHOLDERS”
NEW CAPABILITIES,
MINDSETS, AND
CULTURE ARE HERE
CONSUMER BEHAVIORS
ARE CHANGING FAST
PURPOSE HAS
PROVEN SUPREME

14. 14
If you’re a leader,
the first line of your
obituary may be
how you responded
to this crisis.”
- Daniel Pink
ORGANIZATIONS WILL
BE VALUED “BEYOND
SHAREHOLDERS”
14

15. 15
MOVING AWAY
FROM
SHAREHOLDER
PRIMACY
- NYTimes

16. 16
How organizations are taking
care of employees is the
#1 DRIVER OF REPUTATION
among consumers right now.
– Fleishman Hillard study, March 2020

17. 17
CONSUMER BEHAVIORS
ARE CHANGING FAST
CUSTOMER SPENDING AND
BEHAVIORS ARE CHANGING RAPIDLY
65% of consumers are
currently postponing
purchases and travel,
and 52% intend
changes to their buying
behaviors to continue.
- Fleishman Hillard

18. 18
WE’VE ALWAYS BEEN
“CONSUMER FIRST.” NOW WE
NEED TO BE “CONSUMER
OBSESSED.”

19. 19
Siloed roles Flexible workforce
Ability Adaptability
A culture of knowing A culture of learning
What you do Why you do it
FROM TO
NEW CAPABILITIES,
MINDSETS, AND
CULTURE ARE HERE

20. 20
WHAT NEW CAPABILITIES,
MINDSETS, OR CULTURAL
ELEMENTS ARE YOU
SEEING NOW IN YOUR
ORGANIZATION?
open response:

21. 21
The Connection Between Purpose
And Actions Has Become Very
Real During This Crisis.
MORE IMPORTANTLY, THE DISCONNECT
HAS BECOME PAINFULLY OBVIOUS.
PURPOSE HAS
PROVEN SUPREME

22. 22
YOUR PURPOSE
GUIDES ALL
DECISIONS
BACK TO THEIR ROOTS:
BELONGING AND CONNECTION

23. 23
The Disturbing B2B Purpose Disconnect
B2B companies say that having a defined
purpose is important to their growth
Say their purpose is embedded into their
business, influencing how they operate,
innovate, and engage with society overall.
86% 24%

24. 24
THIS IS THE
GREAT
UNMASKING”
- Daniel Pink,
Outthinker Reimagine
the Future Summit
2424
NEW BUSINESS
MODELS TO MEET
CHANGED
CUSTOMERS/
CONSUMERS
EMPLOYER BRAND
MORE IMPORTANT
THAN EVER
ASCENDENCY
OF PURPOSE
AS TRUE
NORTH FOR
DECISIONS
NEW
WORKFLOWS
NEW CUSTOMER
INTERACTIONS
NEW WAYS OF WORKING
RETHINKING THE
PHYSICAL OFFICE
NEW TEAM
STRUCTURES
DIGITAL, DIGITAL, DIGITAL
NEW MODELS
OF LEADERSHIP
MENTAL
HEALTH IS
CENTRAL
What does all
this mean for
companies?

25. 2525
WHAT IS YOUR
BIGGEST CHALLENGE
FOR THE FUTURE OF
WORK?
open response:

26. 26
Rethinking Work: Five Areas of Focus
Rethink the
Future
Double Down
on Culture
Assess and
Prioritize
Invest in
Leaders
Build Trust
Every Single
Day

27. 27
Rethink the Future
Rethink your vision,
philosophy and approach to
work, ensuring it’s connected
to your current and
future business strategy.
Double Down
on Culture
Assess and
Prioritize
Invest in
Leaders
Build Trust
Every Single
Day
Rethink the
Future

28. 28
Determine where your culture
is shining and where it needs
strengthened.
Assess and
Prioritize
Invest in
Leaders
Build Trust
Every Single
Day
Rethink the
Future
Double Down
on Culture
Double Down on Culture

29. 29
Assess what changes should
be made to your organization
and prioritize your efforts.
Invest in
Leaders
Build Trust
Every Single
Day
Rethink the
Future
Double Down
on Culture
Assess and Prioritize
Assess and
Prioritize

30. 30
Help your leaders understand
what you need from them
to reach the future, how to
lead their people, and do it
with empathy.
Build Trust
Every Single
Day
Rethink the
Future
Double Down
on Culture
Invest in Leaders
Assess and
Prioritize
Invest in
Leaders

31. 31
THE FIRST STEP
OF EMPATHY IS
LISTENING
“At the start of
every interaction,
you just listen.
- Lazlo Bock, CEO of Humu, and
former senior vice president of
people operations at Google

32. 32
Identify actions required to
make employees feel safe
and supported, and then
confident in the future.
Rethink the
Future
Double Down
on Culture
Build Trust Every Single Day
Assess and
Prioritize
Invest in
Leaders
Build Trust
Every Single
Day

33. 3333
SOME PARTING
QUESTIONS…
1
2
3
4
5
Who needs to be part of the
conversation going forward?
What do we want to keep
from this crisis?
Are our actions staying true
to our purpose?
Is our employer brand
reflective of who we are and
who we’re going to be next?
Where do we need to
focus first?

34. 3434
WE WILL BE DIGGING
INTO A WEBINAR SERIES
“RETHINKING THE
FUTURE OF WORK”

35. 35
THANK YOU
Michelle Mahony
mmahony@daggerwinggroup.com
Chris Thornton
cthornton@daggerwinggroup.com
Loren Heller
lheller@daggerwinggroup.com
CONTACT INFO

36. 3636
Questions?