1. SINDIKAT 5
M.Ridwan - 29112555
Machadi Dhana – 29112303
M. Khadafi – 29112324
Pedro Putu Wirya – 29112565
Seto Kusparyanti – 29112306
Yuliani Dewi - 29112321

2. What do you think about
strategic intent HP bought
Compaq ?
In 2002, HP was the second largest
computer maker in the world, while
Compaq was number four.
The main idea was to provide the
company with the scale advantage in
PC market to compete with Dell
Computer.
The computer market in that time
already saturated and ravaged by
price war.

3. What do you think about
strategic intent HP bought
Compaq ?
Poor strategic decision when HP bought
Compaq
Because :
 Computer market already saturated
and ravaged by price war.
 Compaq was the company with low
innovation to generate new product.

4. What Charly was perceived
fail ?
Charly was perceived fail because :
 The company profit did not increase
since the merger.
 A lot of people did not like her style of
managing people.
 Stock price was down.
 There was less innovation product to
delivered.
 She cannot delivered her promise to the
company.

5. What did you suggest her to do
at that time ?
 Charly should adapt her leadership
style, in order to start listen other
suggestion
 Charly should focus on most profit line
of product which HP created (printer),
instead of buying Compaq ( PC )
 Need to elaborate more with another
parties (BOD, shareholder ) inside the
company, to achieve better company
strategic.