The document discusses UX field research basics in three sections. Section 1 covers planning and preparation, including developing test plans, recruitment screeners, interview guides, and logistics. Section 2 discusses facilitating research through introductions, managing flow, improvisation, body language, and energy levels. Section 3 is about analyzing and reporting research findings by consolidating data, finding the overall story, and determining what story to tell from the research. The overall message is that thorough planning, proper facilitation in the field, and identifying patterns in the data are key to effective UX field research.
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Who is this guy?
EPAM
@dafark8
Co-Author of UX Research
Research, Strategy, Workshops,
Improvisation
CollaborativeImprov.com
#PracticalResearch
COMING SOON!
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Section 1
Planning & Preparation
Once I have a well-defined question,
it’s simple to identify which information
resources will best answer it, and then
collect, merge, and analyze them to
answer the question.
- Matt Wakeman
“
5. #PracticalResearch @dafark8
1. Validates initial assumptions and existing research
2. Ensures you cover all necessary topics
3. Helps session flow smoothly
Why Plan?
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Asking Good Questions
The hardest part of the job
The hard part is translating our
big research questions into good
interview questions.
- Colin MacArthur
“
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A good question seeks to explore the
unknown in a targeted and guided way,
while putting the participant at ease to
open up and provide feedback you might
not have expected or anticipated.
Good Questions, Defined
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Trademarks of a Question
Good Questions Are:
• Open-ended
• Balance specificity
• Flow naturally
Bad Questions Are:
• Leading
• Shallow
• Personal or
unconscious bias
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Recruitment
Finding the Right People
Without (recruiting) and the users
it brings, all other parts of
designing a product or service fall
back on the team’s assumptions.
- Jeremy Canfield
“
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Logistics
Managing Your Day
“If you approach the problem
incorrectly or without mindful
thought, then your entire solution
may be false - or at best ineffective.
- Ron Strawbridge
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Logistics - An Overview
• Travel Time
• Office or Cities
• Building Access
• Dress Code
• Workspace
• Office or Coffee Shop
• Technology is not your friend
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Dry Runs
• Perfect Practice Prevents Piss
Poor Performance
• Practice
• Practice
• Practice
• then practice one more time
• Also, find your voice
http://www.nasa.gov/multimedia/imagegallery/image_feature_1979.html
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Introductions & Warming Up
“Hi, my name is…”
• Set a friendly tone
• Break down barriers
• Establish trust
• Humanize yourself & your
team
• The art of small talk
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Improvisation in Research
• Build off feedback
• Support your players
• The participant is the star
• Failure is OK
• Build off experiences and have
an open mind
CollaborativeImprov.com
#CollaborativeImprov
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Section 3
Analysis & Reporting
The real key to unlocking
game-changing opportunities
for growth is to deeply
understand the people you are
looking to serve.
- Ofer Deshe
“
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Find Your Story
• Who is your audience?
• What do you want to achieve?
• What should you use to
communicate that goal?
https://www.flickr.com/photos/rosenfeldmedia/25672123376/in/album-
72157665621011091/
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What Story Do You Tell?
• Business strategy
• Product roadmap
• Discoveries & opportunities
• Identify additional research
• Identify knowledge gaps