We used our big data social analytics platform to determine who is flying high in social. American Airlines, US Airways, and Delta are among the big players.

1. TOP AIRLINES IN SOCIAL
From aircraft fanatics to frequent business travelers, consumers are eager to connect with and complain to
their favorite airlines. Here are the top performing airlines in social media. (7-day snapshot: January 7-15, 2014)
Get the full analysis at http://dachisgroup.com/best-airlines-in-social-media/
1.
2.
3.
massive audience of more than
audience of 492K, but ranks 2nd
performer across the board,
on our list because of all the
placing top 5 in several
excitement from its merger with
categories including
American.
engagement & impressions -
US Air maintains a collective
AA stands out for engaging a
4M and creating more than 2.4M
impressions from social
interactions.
Delta is a strong social
more than 14.7M!
5.
4.
United has the highest percentage
Alaska Air may be small, but
of actively engaged audience
they have the highest content
members of any airline.
engagement ratio of any
other ranked brand.
6.
7.
8.
with its small but loyal
all day long, Air Canada posted 200+
France content, earning it a
Qantas is actively engaged
followers and works hard to
produce witty and
Churning out content in 2 languages
times in the period, yielding a highly
active and positive audience.
engagement-worthy posts.
People love sharing Air
leading impressionsper-post ratio. They know
their audience.
9.
10.
active-audience percentage and knows how to
of the largest audience bases. They tweet and post
The Denver-based airline has a high
build a strong, loyal social following.
Operating over 66 social accounts, KLM has one
in dozens of languages, attracting interest from
consumers the world over.
Get the full analysis at http://dachisgroup.com/best-airlines-in-social-media/
Dachis Group powers the real-time marketing and social engagement of the world’s leading brands
through a combination of big data social analytics and world-class social consulting services.