Charlotte Ziems
1 Clipboard 107 Followers 338 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Redwood City, California United States
Beruf
Content Marketing & Content Strategy Exec
Branche
Technology / Software / Internet
Webseite
www.informatica.com
Info
At Informatica, I lead the content strategy for our web site and go-to-market assets and help drive organizational change required for producing strong (e.g., revenue producing) thought leadership and audience-focused content. I love the process of helping companies tell stories that support and express their brand--relevant and engaging stories that their audiences want to hear, read, watch and discuss. And that ultimately pave a way deeper into the purchase cycle.
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Aktuellste Beliebteste SlideShares

The Content Marketing Imperative - Michael Brenner, Head of Strategy, NewsCred

NewsCred • Vor 9 Jahren

The Stackies: Marketing Technology Stack Awards, June 2015

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Mapping the customer experience: innovate using customer experience journey maps

Joyce Hostyn • Vor 11 Jahren

Sitecore experience days - Eating our own dogfood

The Reference • Vor 8 Jahren

Commercial Drones: Current State of the Industry

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The Power of Visual Storytelling: Graphic Recordings of Content Marketing World 2014

Content Marketing Institute • Vor 8 Jahren

Data Driven Healthcare Transformation ... Are You Making the Grade?

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A planning model for content strategy

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The Search for Meaning in B2B Marketing

Velocity Partners • Vor 9 Jahren

Crap. The Content Marketing Deluge.

Velocity Partners • Vor 10 Jahren

Getting the Content You Need

Michael Procopio • Vor 9 Jahren

Context As A Content Strategy: Creating More Meaningful Web Experiences Through Contextual Filtering

Daniel Eizans • Vor 13 Jahren

Content Strategy What's in it for you? at SXSW

Margot Bloomstein • Vor 13 Jahren