SlideShare a Scribd company logo
1 of 59
Download to read offline
User Centered Design 
in practice 
Adding a human touch 
to corporate software 
Cyryl Kwaśniewski, Roche Polska
So, what does Roche do? 
Designs, manufactures and sells 
drugs and diagnostic devices
Top 20 R&D Spenders 2008-2014 
http://www.strategyand.pwc.com/global/home/what-we-think/global-innovation-1000/top-20-rd-spenders-2014
So, what does Roche do? 
15 countries 
85.000 Employees 
21 million patients in 2013
Why is this so important? 
We treat the most serious diseases.
Why is this so important? 
All eyes on us.
Why is this so important? 
Cleaning a device requires a procedure.
Why is this so important? 
In drugs industry there is a lot of 
procedures.
Why is this so important? 
Everything has to be documented.
Info about 
the 
training Info about 
the 
participants
When you have 2100 trainings per month 
a lot of documents is created.
What happens with a document once it’s 
created?
We have a process for this.
So what’s the problem challenge? 
?
“We think the process is wrong 
and could be improved.”
“We think the process is wrong 
and could be improved.” 
assumptions lots of 
assumptions
Let’s verify these assumptions.
What is User Centered Design? 
The design is based upon an explicit 
understanding of users, tasks and 
environments. 
Users are involved throughout design 
and development. 
The design is driven and refined by 
user-centered evaluation. 
The process is iterative. 
The design team includes 
multidisciplinary skills and 
perspectives. 
The design addresses the whole user 
experience.
What is User Centered Design? 
The design is based upon an explicit 
understanding of users, tasks and 
environments. 
→ DO RESEARCH 
Users are involved throughout design 
and development. 
→ TALK TO USERS 
The design is driven and refined by 
user-centered evaluation. 
→ TEST DESIGNS 
The process is iterative. 
→ TRY AGAIN OFTEN 
The design team includes 
multidisciplinary skills and 
perspectives. 
→ ALL HANDS ON BOARD 
The design addresses the whole user 
experience. 
→ IT'S NOT JUST AN APP
Benoit 
SAP developer 
Carly 
Process SME Cyryl 
UX guy 
Sundeep 
Project Manager
IT’S OUR RESEARCH 
Interviews 
and shadowing “watch & learn”: 
2 locations 
4 sites visited 
15 people interviewed 
20 real trainings sessions attended
What did we learn? 
The existing process is inefficient.
What did we learn? 
The existing process is inefficient.
The existing process 
Roster 
ParticipantTrainer
The existing process 
Roster 
ParticipantTrainer 
Assistant
The existing process 
ParticipantTrainer 
Assistant 
Roster 
Learning 
Expert
The existing process 
ParticipantTrainer 
Learning 
Expert 
Assistant 
Roster 
SSC
The existing process 
ParticipantTrainer 
Learning 
Expert SSC 
Assistant 
Roster 
This takes hours or even days
The existing process 
ParticipantTrainer 
Learning 
Expert SSC 
Assistant 
Roster 
Some math: 
2100 rosters per month 
x 3 people involved 
x 10 minutes per roster 
= 1050 manhours per month 
That’s 6 full-time employees doing just paperwork
What else did we learn? 
Everywhere is a classroom.
What else did we learn? 
Everywhere is a classroom. 
There no devices available.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions. 
Current solution is rather low-tech.
<photos from research> 
This is how 
rosters are stored 
at the moment. 
Does 
not search 
well.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions. 
Current solution is rather low-tech. 
Errors are hard to fix.
What else did we learn? 
Everywhere is a classroom. 
There no devices available. 
Available computers are old. 
Employees don’t like corporate solutions. 
Current solution is rather low-tech. 
Errors are hard to fix. 
Trainers worry.
Task model 
Trainer: 
Prepare → Fill in rosters → Collect signatures → Submit the roster 
Participant: 
Join training → Sign a roster → Receive qualification
Principles 
Empowerment 
Simplicity 
Clarity
So what are our constraints? 
Seamless experience 
Extremely lightweight 
Device-agnostic 
Usable for every employee 
Consistent with other corporate solutions 
Requires no training 
People must love it ← #engagement
Possible solutions 
RFID? 
QR code? 
Phone ID?
Design decisions 
Badges!
Possible solutions 
Everyone has a badge.
Possible solutions 
Badge. 
+ 
Web application
How did design & development go?
Iteration #1
Iteration #2
Iteration #3
What about #engagement?
* Bonus slide * The whole diagram: http://www.jjg.net/elements/pdf/elements.pdf
Thank you. 
Cyryl Kwaśniewski 
t: @cyrylski 
@: cyrylski@gmail.com 
@: cyryl.kwasniewski@roche.com

More Related Content

What's hot

Agile User Experience Design
Agile User Experience DesignAgile User Experience Design
Agile User Experience Design
Alla Zollers
 
Design Strategy
Design Strategy Design Strategy
Design Strategy
Liya James
 

What's hot (19)

WTF is Design Thinking
WTF is Design ThinkingWTF is Design Thinking
WTF is Design Thinking
 
Tokyo-Tech 2017 EDP-A #3 Prototype and Test
Tokyo-Tech 2017 EDP-A #3 Prototype and TestTokyo-Tech 2017 EDP-A #3 Prototype and Test
Tokyo-Tech 2017 EDP-A #3 Prototype and Test
 
Agile User Experience Design
Agile User Experience DesignAgile User Experience Design
Agile User Experience Design
 
Agile User Experience Design
Agile User Experience DesignAgile User Experience Design
Agile User Experience Design
 
User Experience Basics for Product Management
User Experience Basics for Product ManagementUser Experience Basics for Product Management
User Experience Basics for Product Management
 
Learning from Consumer Products: Data Exhaust and the Potential for Better UX...
Learning from Consumer Products: Data Exhaust and the Potential for Better UX...Learning from Consumer Products: Data Exhaust and the Potential for Better UX...
Learning from Consumer Products: Data Exhaust and the Potential for Better UX...
 
Design Process
Design ProcessDesign Process
Design Process
 
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...Solving Design and Business Problems in 3 Days with Google Design Sprint by B...
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...
 
Google Design sprint
Google Design sprintGoogle Design sprint
Google Design sprint
 
Design Strategy
Design Strategy Design Strategy
Design Strategy
 
UX Design Process & Methods
UX Design Process & MethodsUX Design Process & Methods
UX Design Process & Methods
 
Engineering UX
Engineering UXEngineering UX
Engineering UX
 
Design Systems Operations
Design Systems OperationsDesign Systems Operations
Design Systems Operations
 
UI/UX Foundations - Research
UI/UX Foundations - ResearchUI/UX Foundations - Research
UI/UX Foundations - Research
 
Content Strategy and Product Management (in science education)
Content Strategy and Product Management (in science education)Content Strategy and Product Management (in science education)
Content Strategy and Product Management (in science education)
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the Ugly
 
Innovation workshop
Innovation workshopInnovation workshop
Innovation workshop
 
Mobile Best Practices for UX
Mobile Best Practices for UXMobile Best Practices for UX
Mobile Best Practices for UX
 
Modular UX Process
Modular UX ProcessModular UX Process
Modular UX Process
 

Viewers also liked

Viewers also liked (11)

Czym jest Lean Startup?
Czym jest Lean Startup?Czym jest Lean Startup?
Czym jest Lean Startup?
 
Lean Canvas - Biznes plan na jednej kartce papieru
Lean Canvas - Biznes plan na jednej kartce papieruLean Canvas - Biznes plan na jednej kartce papieru
Lean Canvas - Biznes plan na jednej kartce papieru
 
Mitologia grobelnego -_prezentacja
Mitologia grobelnego -_prezentacjaMitologia grobelnego -_prezentacja
Mitologia grobelnego -_prezentacja
 
How Organizations Use Mental Model Diagrams
How Organizations Use Mental Model DiagramsHow Organizations Use Mental Model Diagrams
How Organizations Use Mental Model Diagrams
 
What is the best way to manage the new-product development process ?
What is the best way to manage the new-product development process ?What is the best way to manage the new-product development process ?
What is the best way to manage the new-product development process ?
 
User-centered design in publishing: a case study
User-centered design in publishing: a case studyUser-centered design in publishing: a case study
User-centered design in publishing: a case study
 
User Centered Design & Understanding the New Product Development Process with...
User Centered Design & Understanding the New Product Development Process with...User Centered Design & Understanding the New Product Development Process with...
User Centered Design & Understanding the New Product Development Process with...
 
User-centered design: A road map to usability
User-centered design: A road map to usabilityUser-centered design: A road map to usability
User-centered design: A road map to usability
 
User Centered Design Overview
User Centered Design OverviewUser Centered Design Overview
User Centered Design Overview
 
GE User Experience Playbook
GE User Experience PlaybookGE User Experience Playbook
GE User Experience Playbook
 
A Web 2.0 Strategy: 10 tactics for success
A Web 2.0 Strategy: 10 tactics for successA Web 2.0 Strategy: 10 tactics for success
A Web 2.0 Strategy: 10 tactics for success
 

Similar to [Case study] User Center Design in Practice - World Usability Day 2014

The Three Pillars of Continuous Delivery - Boston Continuous Delivery Event
The Three Pillars of Continuous Delivery - Boston Continuous Delivery EventThe Three Pillars of Continuous Delivery - Boston Continuous Delivery Event
The Three Pillars of Continuous Delivery - Boston Continuous Delivery Event
XebiaLabs
 
Astudy into effectiveness of Total quality management Tools in Egypt
Astudy into effectiveness of Total quality management Tools in EgyptAstudy into effectiveness of Total quality management Tools in Egypt
Astudy into effectiveness of Total quality management Tools in Egypt
Mohammed Kamal
 
The Secret, Yet Obvious, Ingredient to Sustainable Agility
The Secret, Yet Obvious, Ingredient to Sustainable AgilityThe Secret, Yet Obvious, Ingredient to Sustainable Agility
The Secret, Yet Obvious, Ingredient to Sustainable Agility
Ahmed Sidky
 

Similar to [Case study] User Center Design in Practice - World Usability Day 2014 (20)

Digital Technology - THINK Improvement
Digital Technology - THINK Improvement Digital Technology - THINK Improvement
Digital Technology - THINK Improvement
 
The UX Landscape - UXPA Cleveland World Usability Day 2015
The UX Landscape - UXPA Cleveland World Usability Day 2015The UX Landscape - UXPA Cleveland World Usability Day 2015
The UX Landscape - UXPA Cleveland World Usability Day 2015
 
The UX Landscape 2015
The UX Landscape 2015The UX Landscape 2015
The UX Landscape 2015
 
Scaling Software Delivery.pdf
Scaling Software Delivery.pdfScaling Software Delivery.pdf
Scaling Software Delivery.pdf
 
The Three Pillars of Continuous Delivery - Boston Continuous Delivery Event
The Three Pillars of Continuous Delivery - Boston Continuous Delivery EventThe Three Pillars of Continuous Delivery - Boston Continuous Delivery Event
The Three Pillars of Continuous Delivery - Boston Continuous Delivery Event
 
Making Innovation a Habit
Making Innovation a HabitMaking Innovation a Habit
Making Innovation a Habit
 
Produkt Tank Amsterdam PULSE UX
Produkt Tank Amsterdam PULSE UX Produkt Tank Amsterdam PULSE UX
Produkt Tank Amsterdam PULSE UX
 
Product Tank Amsterdam Pulse UX Presentation
Product Tank Amsterdam Pulse UX PresentationProduct Tank Amsterdam Pulse UX Presentation
Product Tank Amsterdam Pulse UX Presentation
 
What is Continuous Delivery really?
What is Continuous Delivery really?What is Continuous Delivery really?
What is Continuous Delivery really?
 
From Vision Statement to Product Backlog
From Vision Statement to Product BacklogFrom Vision Statement to Product Backlog
From Vision Statement to Product Backlog
 
"Open" includes users - Leverage their input
"Open" includes users - Leverage their input"Open" includes users - Leverage their input
"Open" includes users - Leverage their input
 
Building Delightful Products: A Customer-Centric Approach to Product Strategy...
Building Delightful Products: A Customer-Centric Approach to Product Strategy...Building Delightful Products: A Customer-Centric Approach to Product Strategy...
Building Delightful Products: A Customer-Centric Approach to Product Strategy...
 
Practical Scrum - one day training
Practical Scrum - one day training Practical Scrum - one day training
Practical Scrum - one day training
 
Jean Christophe & Dahouindji & Nicolas Pazol
Jean Christophe & Dahouindji & Nicolas PazolJean Christophe & Dahouindji & Nicolas Pazol
Jean Christophe & Dahouindji & Nicolas Pazol
 
Astudy into effectiveness of Total quality management Tools in Egypt
Astudy into effectiveness of Total quality management Tools in EgyptAstudy into effectiveness of Total quality management Tools in Egypt
Astudy into effectiveness of Total quality management Tools in Egypt
 
Mindsets, Tools, Goals: From Continuous Delivery to Containers
Mindsets, Tools, Goals: From Continuous Delivery to ContainersMindsets, Tools, Goals: From Continuous Delivery to Containers
Mindsets, Tools, Goals: From Continuous Delivery to Containers
 
Andy van der Gugten, Agile Tauranga 2018 Presentation
Andy van der Gugten, Agile Tauranga 2018 PresentationAndy van der Gugten, Agile Tauranga 2018 Presentation
Andy van der Gugten, Agile Tauranga 2018 Presentation
 
DevOps by Design -- Practical Guide to Effectively Ushering DevOps into Any O...
DevOps by Design -- Practical Guide to Effectively Ushering DevOps into Any O...DevOps by Design -- Practical Guide to Effectively Ushering DevOps into Any O...
DevOps by Design -- Practical Guide to Effectively Ushering DevOps into Any O...
 
Obstacles to Agility
Obstacles to AgilityObstacles to Agility
Obstacles to Agility
 
The Secret, Yet Obvious, Ingredient to Sustainable Agility
The Secret, Yet Obvious, Ingredient to Sustainable AgilityThe Secret, Yet Obvious, Ingredient to Sustainable Agility
The Secret, Yet Obvious, Ingredient to Sustainable Agility
 

Recently uploaded

Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
gajnagarg
 
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
amitlee9823
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...
Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...
Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...
amitlee9823
 
ab-initio-training basics and architecture
ab-initio-training basics and architectureab-initio-training basics and architecture
ab-initio-training basics and architecture
saipriyacoool
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
nirzagarg
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
amitlee9823
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
amitlee9823
 

Recently uploaded (20)

Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
 
WhatsApp Chat: 📞 8617697112 Call Girl Baran is experienced
WhatsApp Chat: 📞 8617697112 Call Girl Baran is experiencedWhatsApp Chat: 📞 8617697112 Call Girl Baran is experienced
WhatsApp Chat: 📞 8617697112 Call Girl Baran is experienced
 
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
 
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...
Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...
Vip Mumbai Call Girls Borivali Call On 9920725232 With Body to body massage w...
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
ab-initio-training basics and architecture
ab-initio-training basics and architectureab-initio-training basics and architecture
ab-initio-training basics and architecture
 
Sweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptxSweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptx
 
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
 
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
 
Hingoli ❤CALL GIRL 8617370543 ❤CALL GIRLS IN Hingoli ESCORT SERVICE❤CALL GIRL
Hingoli ❤CALL GIRL 8617370543 ❤CALL GIRLS IN Hingoli ESCORT SERVICE❤CALL GIRLHingoli ❤CALL GIRL 8617370543 ❤CALL GIRLS IN Hingoli ESCORT SERVICE❤CALL GIRL
Hingoli ❤CALL GIRL 8617370543 ❤CALL GIRLS IN Hingoli ESCORT SERVICE❤CALL GIRL
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 

[Case study] User Center Design in Practice - World Usability Day 2014

  • 1. User Centered Design in practice Adding a human touch to corporate software Cyryl Kwaśniewski, Roche Polska
  • 2.
  • 3. So, what does Roche do? Designs, manufactures and sells drugs and diagnostic devices
  • 4. Top 20 R&D Spenders 2008-2014 http://www.strategyand.pwc.com/global/home/what-we-think/global-innovation-1000/top-20-rd-spenders-2014
  • 5. So, what does Roche do? 15 countries 85.000 Employees 21 million patients in 2013
  • 6. Why is this so important? We treat the most serious diseases.
  • 7. Why is this so important? All eyes on us.
  • 8. Why is this so important? Cleaning a device requires a procedure.
  • 9.
  • 10. Why is this so important? In drugs industry there is a lot of procedures.
  • 11. Why is this so important? Everything has to be documented.
  • 12.
  • 13. Info about the training Info about the participants
  • 14. When you have 2100 trainings per month a lot of documents is created.
  • 15. What happens with a document once it’s created?
  • 16. We have a process for this.
  • 17. So what’s the problem challenge? ?
  • 18. “We think the process is wrong and could be improved.”
  • 19. “We think the process is wrong and could be improved.” assumptions lots of assumptions
  • 20. Let’s verify these assumptions.
  • 21. What is User Centered Design? The design is based upon an explicit understanding of users, tasks and environments. Users are involved throughout design and development. The design is driven and refined by user-centered evaluation. The process is iterative. The design team includes multidisciplinary skills and perspectives. The design addresses the whole user experience.
  • 22. What is User Centered Design? The design is based upon an explicit understanding of users, tasks and environments. → DO RESEARCH Users are involved throughout design and development. → TALK TO USERS The design is driven and refined by user-centered evaluation. → TEST DESIGNS The process is iterative. → TRY AGAIN OFTEN The design team includes multidisciplinary skills and perspectives. → ALL HANDS ON BOARD The design addresses the whole user experience. → IT'S NOT JUST AN APP
  • 23. Benoit SAP developer Carly Process SME Cyryl UX guy Sundeep Project Manager
  • 24. IT’S OUR RESEARCH Interviews and shadowing “watch & learn”: 2 locations 4 sites visited 15 people interviewed 20 real trainings sessions attended
  • 25. What did we learn? The existing process is inefficient.
  • 26. What did we learn? The existing process is inefficient.
  • 27. The existing process Roster ParticipantTrainer
  • 28. The existing process Roster ParticipantTrainer Assistant
  • 29. The existing process ParticipantTrainer Assistant Roster Learning Expert
  • 30. The existing process ParticipantTrainer Learning Expert Assistant Roster SSC
  • 31. The existing process ParticipantTrainer Learning Expert SSC Assistant Roster This takes hours or even days
  • 32. The existing process ParticipantTrainer Learning Expert SSC Assistant Roster Some math: 2100 rosters per month x 3 people involved x 10 minutes per roster = 1050 manhours per month That’s 6 full-time employees doing just paperwork
  • 33. What else did we learn? Everywhere is a classroom.
  • 34. What else did we learn? Everywhere is a classroom. There no devices available.
  • 35. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old.
  • 36. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions.
  • 37. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions. Current solution is rather low-tech.
  • 38. <photos from research> This is how rosters are stored at the moment. Does not search well.
  • 39. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions. Current solution is rather low-tech. Errors are hard to fix.
  • 40. What else did we learn? Everywhere is a classroom. There no devices available. Available computers are old. Employees don’t like corporate solutions. Current solution is rather low-tech. Errors are hard to fix. Trainers worry.
  • 41. Task model Trainer: Prepare → Fill in rosters → Collect signatures → Submit the roster Participant: Join training → Sign a roster → Receive qualification
  • 43. So what are our constraints? Seamless experience Extremely lightweight Device-agnostic Usable for every employee Consistent with other corporate solutions Requires no training People must love it ← #engagement
  • 44. Possible solutions RFID? QR code? Phone ID?
  • 47. Possible solutions Badge. + Web application
  • 48. How did design & development go?
  • 52.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. * Bonus slide * The whole diagram: http://www.jjg.net/elements/pdf/elements.pdf
  • 59. Thank you. Cyryl Kwaśniewski t: @cyrylski @: cyrylski@gmail.com @: cyryl.kwasniewski@roche.com