CDC Presentation 042109

Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential eCDC Focus on Moms & Technology Seminar April 21, 2009 Using Technology To Reach & Influence Hispanic Moms Cynthia Nelson Chief Operating Officer Todobebé, Inc.

DEMOGRAPHICS ,[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential Sources: Package Facts 2008 Birth Facts: CDC National Vital Statistics Reports, Volume 57, No 12; Simmons NCS.NCHS Fall 2008 Base Mom

FOOTPRINT: HISPANIC SHARE OF TOTAL BIRTHS IN THE TOP 5 HISPANIC STATES Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Sources: CDC National Vital Statistics Reports, Volume 57, No. 12 52% 50% 24% 30% 45% California Texas Florida New York Arizona

HISPANIC MOMS ARE MUCH MORE LIKELY TO HAVE INFANTS AND TODDLERS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Index to total population (Average = 100) Hispanics Non-Hispanics Sources: Simmons NCS/NHCS Fall 2008 Full Year HHLD Base: Mom On Average, Hispanic Moms have 2.3 Children (vs. 1.9 among Non-Hispanic Moms)

WITH A HIGH PERCENTAGE OF YOUNG CHILDREN IN KEY MARKETS 20% of U.S. Households with Children Under 6 are Hispanic Source: Simmons NCS/NCHS, Spring 2008, POP Base: Women with Children *Simmons does not measure Phoenix and McAllen Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. LA 54% SF 45% NY 33% MIA 30% HOU 51% CHI 25% DAL 29% SA 48%

METHODOLOGY & REACH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only.

KEY DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2008. All Rights Reserved. For Internal Use Only. Confidential

MEDIA USAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2008. All Rights Reserved. For Internal Use Only. Confidential

THE BIGGEST THREAT TO OUR NATION’S BALANCE SHEET…. ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 200. All Rights Reserved. For Internal Use Only. Confidential

THE RISKS… ,[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential Source: National Center for Education Statistics & Health of Latino Children JAMA_ 7-03-02

THE OPPORTUNITIES ,[object Object],[object Object],[object Object],Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential Spanish speaking moms are looking for information on health, healthcare, prevention & a better life for their family – children are the center

CDC Presentation 042109

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CDC Presentation 042109