3. Remote Design Research
In person
Remote (2008)
Remote (2012)
Definition:
Research where the
participant is not sharing
physical space with the
researcher.
% of qualitative research done remotely*
* Source: My wild guess
4. But it is pretty useful
...in certain situations
46. EXERCISE #1
“Giraffe”
Binder PDF Page 4
Table groups
Pick one moderator and one participant
(they need to be in different locations)
10 minutes of moderating
47. MODERATOR Instructions
Your participant has a sheet of paper and that’s it
Goal: find out what kind of physical task
instructions online
Hint: ask them to give you a play by play of what
they are doing
Try and follow along with your own paper
NO helping, even if you could.
69. Kids will lie for coins
People mis-assessed their English levels
Bandwidth was really a problem
Kids don’t play when their parents are home
70. PRO TIP #2: HOW TO FIND ACTUAL SPEAKERS
OF YOUR LANGUAGE IN ANY COUNTRY:
“ What happens when you let go of a balloon? ”
“ Qu'est-ce qui se passe quand vous lâchez un
ballon? ”
85. RECRUITING OPTIONS
Ethnio via Web or Twitter
Links or house ads to online forms
Recruiting agencies
Customer email lists
Panels
Craigslist/online ads
86.
87. RECRUITING OPTIONS
realness
Grab someone in the hallway
Grab someone who isn’t directly involved
in your project
IM your friends for a quick look
Panels and recruiting agencies
Real customers from marketing lists
Site & offsite intercepts
91. ANATOMY OF A RECRUITING TWEET
@person we’re interviewing [job or characteristic] about
[topic] on [dates] (paid research) -interested? [LINK]
I’m looking for [job or characteristic(s)] for a [research
activity] on [dates] incentive $X [LINK] please RT
Pro tip #3: edit your profile to mention “UX Researcher”
and “Current Study: Martian Life”
92. USE FORMS WHEN
You can place a link but not code
Low budget
Quotas are relatively complex
Options:
Google Docs
Wufoo
109. STAGED Incentives
For Contextual Inquiry
Start with $75, then at the end offer
$25 more for environment photos
Self-made diary studies
110.
111. EXERCISE #2
okay, draft a screener
Binder PDF Page 6
Use ethn.io or dev.ethn.io (beta) or wufoo
Under 8 Questions
Advanced Bonus: create an automated
and moderated screener
112.
113. Marv-o - what tools should
we pick? I mean, tell me
what to use for pete’s sake
142. Talk To People
People Talk To A Machine
For A Long Time
Tasks On A Live Site
Tasks On Concepts
Tasks On Images
Fancy-Ass Analytics
143.
144. EXERCISE #4
Either “unmoderated” or “practice interviewing”
usertesting.com
usabilla - 2 months free (Sign up for
an account, but cancel on the payment page. Send an
email to support@usabilla.com and mention Nate &
Webvisions)
ethnio - 1 month free or trial.
CODE: WORKSHOPLOVE
155. 3 points of failure
Technology
yours
participant’s
observer’s
Recruiting
Test Design
156. Control what you can control
Which is, your set up.
You wouldn’t go backpacking
without checking your gear.
Do it 24 hours in advance.
OR ELSE!!
157. Prepare for what
you can’t control
User’s dog trips over power
cord
Internet affected by local
weather
User can’t install
Doesn’t know how to install
158. Live Recruiting
Problems
What if they gave a study and nobody
came?
159. Increase exposure or try social media
When you’re not getting
enough views
When the wrong type of
users are responding