2. goals
intersection of gender with TV discourses
model of ideology critique
engagement with historical evolution
case study of soap opera as paradigmatic genre
3. Streeter and Wahl
from separate spheres to the gendered audience
industrial
“we give the audience
what it wants”
vs.
“we sell audiences to
advertisers”
domestic
“freedom in the
marketplace”
vs.
“freedom from the
marketplace”
6. 1937: “Guiding Light,” the longest running soap,
debuts on the radio.
1946: “Faraway Hill” is the first soap to air on
television.
1948: The 10 highest-rated daytime programs
are all soaps.
1952: “Guiding Light” first airs on television in
daily, 15-minute episodes.
1956: “As the World Turns” becomes the first
half-hour serial.
1963: “General Hospital” hits the airwaves at
ABC.
1965: “Days of Our Lives” begins airing on NBC.
2009: “Guiding Light” cancelled.
