Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to: • Identify the business benefits of social networking • Leverage social media to increase effectiveness of corporate communication • Build a successful social media strategy within their companies • Measure social media ROI (Return on Investment).

1. Social Media in HR
Social Media in HR
Harold Ford
Dresser & Associates, Inc.
Objectives
(quick)
• ^ Intro to Social Media
• How to Leverage the Social Universe
• Building a Social Media Strategy
• Web 2.0 Tools to Use
• World Class Examples
Who is this guy?
• Self-Professed Geek
• Early Adopter
• HR Strategist
• HR/Payroll Systems Expert
• Trusted Advisor
• Social Media Advocate
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2. Social Media in HR
What do you think of when you
hear the term ‘Social Media’?
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3. Social Media in HR
Social Media Issues Fears
• Information Overload
• Security Risk
• Productivity Killer
• Negative Branding
• Legal Risks
Social Media Issues Fears
“Cool Wand”
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4. Social Media in HR
Social Media Myths
• It’s just a fad
• It’s for kids
• It will hurt our brand
• We can BAN its use
Social Media Policy
• Five Core Values
1. Transparency in every social media engagement
2. Protection of our consumer’s privacy
3. Respect of rights in social media space
4. Responsibility in tour use of technology
5. Utilization of best practices
Social Media Policy
• Personal Behavior Expectations
1. Adhere to the Code of Business Conduct
2. You are responsible for your actions
3. Be a “scout” for compliments and criticism
4. Let experts respond to negative posts
5. Be conscious when mixing your business and
personal lives
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5. Social Media in HR
Social Media Business Uses
Business Human Resources
 Branding  Sourcing & Recruiting
 Marketing  Onboarding
 Public Relations  Learning
 Customer Service  Scheduling
 Loyalty Building  Thought Leadership
 Customer Acquisition  Engagement
 Networking  Communications
Evolution of Recruiting
Web 1.0 Web 2.0
• Post to job board • Many-to-Many dialogue
• (Push information out) • Rich media experience
• Large, unknown audience • Targeted, niche audience
• Unfiltered applications • Viral distribution
• Superficial contact • Qualitative contact
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6. Social Media in HR
Reasons to Recruit Socially
• Cost
• Fish Where the Fish Are
• Candidates aren’t Candidates
• Candidates are Smarter
• Relationship Building
• Corporate Transparency
• Pic of Ethan
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7. Social Media in HR
YOUR Social Media Strategy
1. Define your Goals & Objectives
2. Learn the Lingo
3. Optimize Your Foundation
4. Build & Brand
5. Take Small Steps But Be Active
6. Experiment, Measure, & Analyze
1. Define Goals & Objectives
Identify 3-5 Potential Benefits
– Decreased Cost per Hire
– Better Quality of Candidates
– Decreased Time to Fill
– Higher Job Offer Acceptance Rates
– Better Hires
– Longer Retention Rates
1. Define Goals & Objectives
Identify 3-5 Potential Benefits
– Contact with Passive Job Seekers
– Increased Engagement
– Better Candidate Experience
– Increased Employer Visibility
– Increased Brand Loyalty/Awareness
– Search Engine Optimization
– Competitive Advantage
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8. Social Media in HR
2. Learn the Lingo
3. Optimize Your Foundation
• “Sell” your company
– Vision & Mission
– Values & Culture
– Employment
• Provide Content
– Blog, Video, Documents
• Be “Mobile Enabled”
3. Optimize Your Foundation
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9. Social Media in HR
3. Optimize Your Foundation
4. Build & Brand
• Content Syndication (RSS)
• Mashup Advertising
• Social Network Pages
• Social Media Advertising
• Gadgets/Widgets
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10. Social Media in HR
Real Simple Syndication
• RSS Feeds
– Standardize your message
– Syndicate it to the web
– Automate the delivery
– Broadcast everywhere
Real Simple Syndication
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11. Social Media in HR
LinkedIn
• Why?
– 75 million Online Resumes
– Referrals/Forwards
– Reference Checking
• How?
– LinkedIn Jobs/Recruiter
– Professional Groups
– Company Details
– Question & Answer
LinkedIn
LinkedIn
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12. Social Media in HR
LinkedIn
Facebook
Facebook
• Why?
– 500 Million Users
– High Daily Activity
– Detailed Profiles
• How?
– Business & Fan Pages
– Groups & Events
– Widgets & Applications
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13. Social Media in HR
Facebook
Facebook
Facebook
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14. Social Media in HR
Twitter
Twitter
• Why?
– Find People (105 Million)
– Real-Time Engagement
– Post your #jobs
• How
– Post/Link to Career Content
– Use Third Party Sites/Tools
– Research
Twitter
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15. Social Media in HR
Twitter
Twitter
Internal/Enterprise Social Media
• Socialize Intranet
• Enhance Training
• Transfer Knowledge
• Engage Employees
• Foster Teamwork
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16. Social Media in HR
Other Great Tools
• Bit.ly http://www.hrmgsolutions.com/blog/harold-
fords-event-calendar/
– URL Shortener
• AddThis
– Allow others to share
your jobs, blogs, etc.
5. Small Steps but Be Active
• Small Steps
– Pilot Program
– Split Sample
• Be Active
– Quality over Quantity
– Engage your network
– Try new tools
6. Experiment, Measure, & Analyze
• Metrics
– Google Analytics
– Bit.ly
– Social Mention
– Hootesuite
– Facebook Insights
– Twitalyzer
– TweetStats
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17. Social Media in HR
World Class Examples
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18. Social Media in HR
IBM
Proctor & Gamble
Best Buy Amazon
World Class Examples
Dell
Nestle
Wendy’s
Sodexo
Microsoft
Thank You!
www.linkedin.com/in/haroldgfordiii
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