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Cyber Duck BAM Sustainability

Cyber Duck were tasked with creating a website that demonstrated BAM’s core environmental ethos and work alongside sustainable design. The new website provides visitors with an immersive, vivid experience, and creating an original narrative around BAM’s sustainable ethos.

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Cyber Duck BAM Sustainability

  1. 1. BAM SUSTAINABILITY Animated website, visually bringing data to life STRATEGY With BAM, we identified a strategic, competitive gap in the market for a website that could share sustainability inspiration and data in an original, fun way. We aimed to design an immersive experience, encouraging high engagement by building a narrative around BAM’s sustainability profile. We brought the technical sustainability data to life through creating vivid infographics and images, with a light touch of animation on scroll; we sought to achieve a feeling of fun and creativity that didn’t distract from the insights. Similarly, parallax scrolling was integrated to fuel intrigue and pull visitors deeper into the content. From usability studies, we found users wanted examples of how BAM had translated their environmental principles into action. So, we created visual case studies of key construction projects. We supported future updates with Perch, a flexible, CMS framework, and optimised for devices with responsive web design. OBJECTIVES We wanted to design a striking microsite that could bring the content of BAM’s hefty annual sustainability report to life. By sharing their vision, performance and insights in a more creative, fun way than the norm, we could truly reflect their environmental commitment, and raise engagement. Our objectives were: __ Demonstrate BAM’s core environmental ethos and work with sustainable design, local communities, responsible material sourcing and resource efficiency. __ Show these principles in practice, with visual-led case studies covering the actual results achieved, and expertise shared via a new ‘insights’ section. __ Increase engagement by taking a refreshing, artistic approach to the presentation of technical data through a responsive website. __ Reduce the cost of future reports and increase frequency of updates by integrating an easy to use CMS. Since 2008, Cyber-Duck has worked in close partnership with BAM, the major European construction company. We applied our experience in user experience to transform the way BAM communicate their hefty printed sustainability report. An illustrated microsite brought this data to life, securing 23k visitors in the first year since launch. Case Study /
  2. 2. CONTACT US PHONE - +44 (0) 208 953 0070 EMAIL - siji@cyber-duck.co.uk Hertfordshire office Elstree House, 12 High Street Elstree, Hertfordshire WD6 3EP, United Kingdom London office 85 Cowcross Street, Farringdon, London, EC1M 6PF United Kingdom 23kvisitors £15k savingSpecial mention from the Awwwards in the first year since launch on annual printing costs “Cyber-Duck has done a brilliant job. The response for our new sustainability website has been fantastic, from all our stakeholders.” Mukesh Parmar Marketing Manager BAM Construct UK OUTCOMES The new website has an immersive, vivid experience, creating an original narrative around BAM’s sustainable ethos. We supported their overall communications strategy by reaching out to new digital audiences: designing fun infographics and images, with subtle animation to pull users deeper into the content. In the first year since launch, the website has achieved over 23,000 visits, 13% via mobile and tablet devices. A much higher level of engagement with the content of the site is clear, with close to 60,000 page views, and over 800 downloads of a PDF copy of the report – superseding the low readership of the hefty paper report by far. Prior to the website, the Annual Sustainability Report was printed between 2010-2011, with total costs of around £30k. So, the website eliminated the need for print, and saved BAM £15k per annum.