Can we really compete with v ? 
Andrea Volpini 
@cyberandy 
! 
#SEMANTiCS2014 - Leipzig, Germany 
5th September 2014
A semantic plugin for 
using content analysis and linked data services from
• Cross platform publishing as more travellers massively begin 
using mobile devices 
• Multiple Web CMSs (both proprietar...
Using Linked Data to make sense of the information 
A magazine 
running on WordPress 
An online 
booking system 
freshly u...
CONTENT ANALYSIS 
LINKED DATA PUBLISHING 
1 
3 
Linked Data Cloud 
Technology Stack 
Text 
Legacy Data 
Audio/Images 
(und...
Linked Data Publishing 
• Data from the online booking system (Feratel) is enriched and transformed 
in triples using iden...
Transforming Feratel Data 
in Semantic Knowledge from SOAP to Linked Data
Ontologies provide a mean 
to hold everything together Data Modelling
Using LODE: An ontology for 
Linking Open Descriptions of 
Events 
Adding the relationships 
between things
<subject><predicate><object> 
Florianifeier 
using RDF different data sources can be integrated providing 
robot-friendly ...
Semantic Lifting and 
Linked Data Principles 
• A “word” or “phrase” becomes an 
identifier used to denote 
“things” (name...
Dynamic Semantic Publishing with 
• Data from the Redlink triple store is made available for content enrichment 
and can b...
Data Curation 
• Using Linked Data the Web 
becomes our new CMS 
• information is automatically 
editing a blog post 
impo...
“Which events occur in May in Lungau?” 
Web Search 
19.900 results 
no answer 
Unternberg is a village in the area of Lung...
Better SEO using 
Semantic Markup 
Florianifeier 
Unternberg 
• Using schema.org the data 
from the triple-store is added ...
Keep the content fresh with 
LOD-driven Widgets 
Florianifeier 
• Using the WordLift’s timeline 
(configured to receive ev...
where are we going next?
Cross-media in action: analysis and querying 
•Media in cross-media context, allowing to 
analyse media resources as well ...
On-demand data-driven Touristic Service 
Packages 
•TourPack aims to build a linked data - 
empowered system for touristic...
JOIND.WankOe RscDhLönIF! T.IT 
redlink.co wordlift.it insideout.io
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An Open Linked Data Strategy for Tourism

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The following high-level challenges from SalzburgerLand Tourism (SLT - a Public Administration responsible for supporting tourism in the region of Salzburg) have shaped the Open Linked Data Strategy implemented by Insideout10 (an Italian company focused on Open Data and Semantic Web Publishing) using the Redlink platform (Redlink GmbH is company offering linked data publishing services and content analysis as-a-service in the cloud):

1. Cross-platform publishing: As more travellers begin massively using mobile devices the entire service offering shall be re-engineered targeting a comprehensive mobile user experience.

2. 3rd Party Content Syndication: With the increasing growth of location based social mobile apps (SoLoMo = Social + Local + Mobile) a large amount of information is nowadays directly delivered to travellers by 3rd party applications such as FourSquare, Facebook or Google.

3. Semantic Search Optimisation: As commercial search engines (Google, Bing, Yahoo!, Yandex and more) are starting to use semantic search more and more users are taking advantage of conversational search and voice-enabled application like Siri and Google Now.

4. Linked Data Ecosystem: Engaging with the local communities is key to nurture and maintain the virtuous circle of information between tourist operators, citizens, local businesses and tourists.

Veröffentlicht in: Technologie

An Open Linked Data Strategy for Tourism

  1. 1. Can we really compete with v ? Andrea Volpini @cyberandy ! #SEMANTiCS2014 - Leipzig, Germany 5th September 2014
  2. 2. A semantic plugin for using content analysis and linked data services from
  3. 3. • Cross platform publishing as more travellers massively begin using mobile devices • Multiple Web CMSs (both proprietary and open source) to be managed simultaneously • Costly manual curation and interlinking • Increasing demand for content syndication (from big players like foursquare as well as from local application developers) • Need for better SEO especially for events and sites (too regional to be understood by commercial search engines) An Open Linked Data Project for Tourism in Salzburg
  4. 4. Using Linked Data to make sense of the information A magazine running on WordPress An online booking system freshly updated content on locations and events a database containing: events, facilities, accommodations, … Everything we know already from Wikipedia the World’s largest encyclopedia Remixing existing content and creating new value.
  5. 5. CONTENT ANALYSIS LINKED DATA PUBLISHING 1 3 Linked Data Cloud Technology Stack Text Legacy Data Audio/Images (under development) 2 CONTENT DISCOVERY • Enterprise Linked Data • Content Enhancement • Semantic Search
  6. 6. Linked Data Publishing • Data from the online booking system (Feratel) is enriched and transformed in triples using identified vocabularies and ontologies • Triples are stored in the Redlink triple store in a dedicated context • RDF data and SPARQL end-points are published to the data website (data.salburgland.com) running CKAN as Linked Open Data • CKAN makes the data accessibile to third parties in various formats by querying Redlink
  7. 7. Transforming Feratel Data in Semantic Knowledge from SOAP to Linked Data
  8. 8. Ontologies provide a mean to hold everything together Data Modelling
  9. 9. Using LODE: An ontology for Linking Open Descriptions of Events Adding the relationships between things
  10. 10. <subject><predicate><object> Florianifeier using RDF different data sources can be integrated providing robot-friendly information to describe real world things
  11. 11. Semantic Lifting and Linked Data Principles • A “word” or “phrase” becomes an identifier used to denote “things” (named entities) existing in the real world 1.Real-world thing are unambiguously represented with web addresses (URI) 2.By accessing these web addresses (HTTP-URI) usable data is sent in return using standard formats (RDF, SPARQL) 3.This data includes links to other data so that people can discover more things "label":"May", "reference": “http://dbpedia.org/ resource/May” ! Type: Thing “label":"Florianifeier", "reference": “http:// rdf.salzburgerland.com/ events/event/ dea7fde1-5583-4002-97eb-007 4a182fa9c.html” ! Type: Event “This May don't miss the Florianifeier, we'll have fun as usual in Unternberg” "values"["13.7446"],"predicate": "http:// www.w3.org/2003/01/geo/wgs84_pos#long" values"["47.10222"],"predicate": “http:// www.w3.org/2003/01/geo/wgs84_pos#lat” "reference": “http://dbpedia.org/page/Unternberg” ! Type: Place Tim Berners-Lee. LANGUAGE EVENT THING LOCATION ENGLISH FLORIANIFEIER MAY UNTERNBERG [Très Riches Heures du duc de Berry, Raymond Cazelles et Johannes Rathofe]
  12. 12. Dynamic Semantic Publishing with • Data from the Redlink triple store is made available for content enrichment and can be edited using WordLift.
  13. 13. Data Curation • Using Linked Data the Web becomes our new CMS • information is automatically editing a blog post imported in WordPress • posts are connected with entities • properties for each entity can be edited using WordPress • any change is automatically reflected in the triple-store and re-published as Open Data editing an entity Using Linked Data the Web becomes our new CMS.
  14. 14. “Which events occur in May in Lungau?” Web Search 19.900 results no answer Unternberg is a village in the area of Lungau Linked Open Data Query 5 result 5 answer Touristic applications attempting to discover events in SalzburgerLand.
  15. 15. Better SEO using Semantic Markup Florianifeier Unternberg • Using schema.org the data from the triple-store is added to the pages as semantic markup • Search engines can “recognise” entities that were previously unknown (i.e. Florianifeier)
  16. 16. Keep the content fresh with LOD-driven Widgets Florianifeier • Using the WordLift’s timeline (configured to receive events related to locations being detected in the text) we can keep the pages always up-to-date with new events coming out from the Feratel DB.
  17. 17. where are we going next?
  18. 18. Cross-media in action: analysis and querying •Media in cross-media context, allowing to analyse media resources as well as connected content, including video, images, audio, text, link structure and metadata; •Investigate cross-media analysis along the complete, distributed analysis chain, namely extraction, metadata publishing, querying and recommendations; •Contribute its main software development results as Open Source components to two established Apache projects, Apache Marmotta and Apache Stanbol, simplifying the use of the technology in industrial products. MICO-PROJECT.EU
  19. 19. On-demand data-driven Touristic Service Packages •TourPack aims to build a linked data - empowered system for touristic service packaging. Integrating information from multiple sources and systems employing linked data as a global information integration platform, and mining from the depths of the “closed” data, the touristic service package production system will be able to cater to creating the most optimal travel experience for the traveler. ! In partnership with: TOURPACK.STI2.AT
  20. 20. JOIND.WankOe RscDhLönIF! T.IT redlink.co wordlift.it insideout.io

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