Trevor Doerksen M.Sc. CEO, MoboVivo Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure." This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.

1. What’s Next in
Mobility?
Key Areas of Cyberinfrastructure
Trevor Doerksen M.Sc., CEO MoboVivo
trevord@mobovivo.com
403-608-1923

2. Smartphone Market
• •Apple grew worldwide market share
2% to 14% in last year
• Just about to cut exclusivity with AT&T and Rogers
• •RIM is sliding
Worldwide 20%; 56% down to 52% in US
• Requires perfect execution to avoid becoming the pre-Pre Palm
• Nokia still dominant at 44% worldwide
• Google 2% in US
• Microsoft has to buy somebody to survive

3. Smartphone 2012
Projections*
2008 2012
50.0
Global Marketshare (%)
37.5
25.0
12.5
0
Symbian Android iPhone Windows Blackberry Linux Palm
Operating System
Gartner Group 2012 Projections http://www.computerworld.com/s/article/9139026/Android_to_grab_No._2_spot_by_2012_says_Gartner

4. 1 billion smartphones
by 2012

5. Mobile needs cloud
computing
• Slow processors
• Small storage
• Portablility
• Sync
• Sharing

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7. MoboVivo is a software company enabling broadcasters to
distribute TV shows on mobile phones, laptops and set-top boxes

8. How does CI change
things for MoboVivo?
Phase 1. Enable broadcasters to sell TV
shows to consumers for all devices
• Shared revenue from the sale of TV shows to consumers
• Platform for demonstration and disruption
Phase 2. Enable broadcasters to adapt
video for all devices
• Software licencing fees for powerful video conversion
solutions for broadcasters

9. 2011
Crossing the PrimeTime Content
iPhone App Launch
Chasm myScreens Feature
2010
Movies
#1 iPhone WebApp
RRT Beta
Customer
RRT Prototype
Patent
>500 shows
Beta
Today
$1 Million VC
Alpha Investment
>140 shows
>70 Revenue Share
Content Agreements

10. Opportunity and Pain
• Device Proliferation Pain 2008 % Usage 2008 % Growth
• Over 2 billion laptops, mobile phones, iPods,
etc. creating pain for broadcasters and
Downloaded TV3%
others 141%
• Change in Consumer
Consumption Habits Streamed Video 23%
35%
• Apple has sold approximately $1 billion in
TV shows TV Network Site 19% 15%
• up to 49% say would they pay to avoid ads
(Accenture 2009).
• •Extreme Fragmentation
Downloaded Music 22%
10%
25%
50%
Leads to consumers hungry for more 75%
Percentage
100%
125%
content, including more downloads 150%
•
Pew 2008 Internet Usage Survey
Leads to many potential enterprise
customers and applications

11. So, you have digital video.
Now get it to work on...

12. So, you have digital video.
Now get it to work on...
1.Windows
2.Mac
3.iPod
4.Zune
5.PSP
6.Xbox
7.PS3
8.Set-top box
9.TV
10.Blackberry
11.Palm Special tools, lots of computer
12.Android power and lots of time required
13.Wii
14.Nokia
15.iPhone
16.Symbian
17.HTC

13. Solutions
Cableco/Telcos
H/W manufacturers
CDN’s
Find, Download, Play
• Customers pay for the content and screens they want
• No special tools, computer power or time required
• Very different than current cable and iTunes models

14. What’s Next in TV?
in the cloud
Ultimate in
Video-On-
choice for
Demand
consumer
Pay for
Cable
1 screen favorite
1 Screen
screens
Broadcast Pay for Pay for Pay for
1 screen Content Favorite Favorite
Free Content Bundles Shows Shows

15. How will CI or cloud
computing change things?
• Portability continues to push technology
• Sync will be large business
• Network storage to grow
• Tablets and Netbooks to be in your house too
• Fragmentation, changing consumer habits and
device proliferation continues significant
disruption of media landscape

16. Are we ready?
• Traditional media is not ready
• Microsoft is not ready
• Consumers are ready
• Regulation andWIPO, and copyright legislation
legislation is not ready
• CRTC, CanCon,
• Net Neutrality
• Telco and CableCo are not ready
• Lack of cloud solutions from incumbants
• Shaw and mobile spectrum