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Neolithic monument in present day Turkey Occupied between 6300 BC to 5400 BC Supported a population of up to 6000 people It was the largest and most cosmopolitan city of its time
Commodity, firmness, delight
The hotel had several design features that made up for its foundation: The reflecting pool (visible in the picture above) also provided a source of water for fire-fighting , saving the building from the post-earthquake firestorm;  Cantilevered floors and balconies provided extra support for the floors; A copper roof, which cannot fall on people below the way a tile roof can; Seismic separation joints , located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture. 
The MIT project, they were interviewing me for MIT and they sent their facilities people to Bilbao. I met them in Bilbao. They came for three days. W: This is the computer building. G: They were there for three days and it rained every day. And they kept walking around. I noticed they were looking under things and looking for things, and they wanted to know where the buckets were hidden, people putting buckets out. I was clean. There wasn't a bloody leak in the place. It was just fantastic. But you've got to -- yeah, well, up until then, every building leaked. W: Frank had a sort of -- sort of had a fame -- his -- his fame was built on that in L.A. for a while. You know, Frank, you've all heard the Frank Lloyd Wright story when the guy -- the woman called and said, &quot;Mr. Wright, my -- I'm sitting in the couch and the water's pouring in on my head,&quot; and he said, &quot;Madame, move your chair.&quot; G: So, some years later I was doing a little house on the beach for Norton Simon, and his secretary was kind of a hell-on-wheels type lady -- called me and said, Mr. Simon's sitting at his desk, and the water's coming in on his head, and I told him the Frank Lloyd Wright story. W: Didn't get a laugh. G: No. Not now either.
It's the &quot;Then What?&quot; that most clients who hire architects -- most clients aren't hiring architects for that. They're hiring them to get it done, get it on budget, you know, and not -- you know, be polite -- and they're missing out on the -- the real value of an architect.
The Key Word is: Proportion. No matter what you may call it – beauty, eye appeal, good taste, or architectural compatibility, limiting the size of electrical advertising displays does not ensure any of these. Proper proportion – the relationship of the graphic elements to each other– are necessary to a good design, whether is be a matter of clothing, art, architecture or an electric sign. Relative size, not over-all size, is the factor in determining guidelines which will satisfactorily
For next time: form factor and scanning; appropriateness of shape (tweet vs search)
Prepare for <ul><li>Technical Tremors </li></ul><ul><li>Execution
B=f(P+E) - Lewin’s Equation B
ehavior is a f unction of a P erson and his E nvironment You can’t control the person, but you can design the environment to change behavior
The New Third Place? <ul><li>“
All great societies provide informal meeting places, like the Forum in ancient Rome or a contemporary English pub. But since World War II, America has ceased doing so. The neighborhood tavern hasn't followed the middle class out to the suburbs...” -- Ray Oldenburg </li></ul>
Frank Lloyd Wright’s Imperial Hotel,
Japan, survived an earthquake The reflecting pool provided a source of water for fire-fighting; Cantilevered floors and balconies provided extra support for the floors; A copper roof, cannot fall on people below the way a tile roof can; Seismic separation joints, located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, smooth curves, making them more resistant to fracture.
fails on low bandwidth, and can cause users to accidently search for the label inside your search box. Is your site designed to be robust when things break (for example, filter out the label from the query. Or don’t place labels in fields; it reduces usage anyhow.) I’m searching for “my architect, not “movies, directors, actors”
Social Earthquakes If people post
jobs in discussion areas, any user can move them to job board If people use connection invites to spam/market, they can be reported.
Convenience <ul><li>“ When the arrangement
of the apartments is faultless and presents no hindrance to use , and when each class of building is assigned to its suitable and appropriate exposure” Vitruvius </li></ul>Sound familiar? We’re talking usability!
“ Early in life I
had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change.” Frank Lloyd Wright Usonian houses were beautiful, human scaled.. And didn’t have closet space. Should we choose beauty over usability sometimes?
Human Human The Facebook Inbox
is chock full of annoying non-human mails, despite the fact they know who is human and who I am connected to. Not convenient.
I call it the
"Then What?" Okay, you solved all the problems, you did all the stuff, you made nice, you loved your clients, you loved the materials, you loved the city, you're a good guy, you're a good person... and then what? What do you bring to it? See his great TED talk http://www.ted.com/talks/frank_gehry_asks_then_what.html
Beauty (delight) “ when the
appearance of the work is pleasing and in good taste, and when its members are in due proportion according to correct principles of symmetry.” Vitrvius
SEAGRAM BUILDING (Philip Johnson did
interiors, 1957) <ul><li>This logical and elegant 38-story skyscraper (525' H) has alternating horizontal bands of bronze plating and bronze-tinted glass and decorative bronze I-beams which emphasize its verticality. Placed to the rear of its site and set back from Park Avenue, it incorporates a large plaza in the front as part of the design--thus avoiding the need for set-backs. It uses granite pillars at the base and has a two-story glass-enclosed lobby. </li></ul>Seagram Building New York City 1957 Is this Beautiful?
205 Structure Follows Social Spaces
Conflict No building ever feels right to the people in it unless the physical spaces (defined by columns, walls, and ceilings) are congruent with the social spaces (defined by activities and human groups). Resolution A first principle of construction; on no account allow the engineering to dictate the building's form. Place the load bearing elements- the columns and the walls and floors- according to the social spaces of the building; never modify the social spaces to conform to the engineering structure of the building. Applies directly to Linkedin, Facebook, Mysapce, etc
36. Degrees of publicness Conflict:
People are different, and the way they want to place their houses in a neighborhood is one of the most basic kinds of difference. Resolution: Make a clear distinction between three kinds of homes―those on quiet backwaters, those on busy streets, and those that are more or less in-between. Make sure that those on quiet backwaters are on twisting paths, and that these houses are themselves physically secluded; make sure that the more public houses are on busy streets with many people passing by all day long and that the houses themselves are exposed to the passers-by. The in-between houses may then be located on the paths halfway between the other two. Give every neighborhood about an equal number of these three kinds of homes. Applies directly to Linkedin, Facebook, Mysapce, etc
Most Architects are Artists <ul><li>Five
Principles for a New Architecture: </li></ul><ul><li>Pilotis elevating the building. </li></ul><ul><li>Free plan </li></ul><ul><li>Free façade </li></ul><ul><li>Long horizontal windows </li></ul><ul><li>Roof garden </li></ul><ul><li>Le courbusier </li></ul>What do we do with that?
Julia Morgan <ul><li>First Bay Tradition
</li></ul><ul><li>Natural material from site </li></ul><ul><li>Traditional Craft </li></ul><ul><li>Integrate in surrounds </li></ul><ul><li>Each building a unique work of art </li></ul>
Structure <ul><li>And if you think
of Brick, for instance, and you say to Brick, "What do you want Brick?" And Brick says to you "I like an Arch." And if you say to Brick "Look, arches are expensive, and I can use a concrete lintel over you. What do you think of that?" "Brick?" Brick says: "... I like an Arch"” </li></ul>
Email this Structure of the
social network sharing tools affects both reach and relevance. Email is work for user, so value tends to be higher. Consumer Broadcaster
Servant and Served Spaces ‘
I do not like ducts; I do not like pipes. I hate them really thoroughly, but because I hate them so thoroughly, I feel they have to be given their place . If I just hated them and took no care, I think they would invade the building and completely destroy it.’ The Notebooks and Drawings of Louis I. Kahn , 1962
<ul><li>“ Modern Systems! Yes indeed!
To approach everything in a strictly methodical manner and not to waver a hair’s breath from preconceived patterns, until genius has been strangled to death and joie de vivre stifled by the system– that is the sign of our time.” Camillo Sitte </li></ul>