Brand Identity
•Download as PPT, PDF•
51 likes•14,882 views
An overview of brand and what it means to company choices.
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Brand?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Brand Identity
Similar to Brand Identity (20)
More from Christina Wodtke
More from Christina Wodtke (20)
Recently uploaded
Recently uploaded (20)
Brand Identity
- 1. Brand Identity A Discussion on Brand
- 10. Brand Management Brand Identity Brand Position Brand Image Strategy Messaging Results Brand Strategist Marketing, PR, Product Customers & Potential customers
- 11. Brand Management Popular, fun, goofy expressive Do you Yahoo? Strategy Messaging Results Brand Strategist Marketing, PR, Product Customers & Potential customers
- 15. Audience: Anyone Message: Every eats here, must be good Did these emerge from audience feedback, or strategy? Audience: Families Message: it’s fun here Audience: Teens, young adults Message: We’re hip Audience: Adults Message: Treat yourself, don’t cook You deserve a break today
- 17. Internal & External Walmart’s greeters Ritz-Carleton's “how may we be of service?”
- 19. What’s going on here?
- 20. More than a Product PRODUCT Scope Attributes Quality Uses Organizational Associations Country of Origin User Imagery Self-Expressive Benfits Emotional Benefits Brand-customer Relationships Symbols Brand Personality BRAND
- 26. The Nature of Consistency is how consistent must the property design be to keep the brand consistent?