https://www.widenetconsulting.com/widenet-u/aidb-classroom/ Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.

1. Chris Williams, CEO

2. Connecting With AIDB
Where Should Your Focus Be?
facebook.com/AlabamaInstituteforDeafandBlind/
youtube.com/channel/UC6ujmxdpJCMp4kval5I1XzA
www.aidb.org

3. Where Should Your Focus Be?
Transition of the Internet
Website Design Company
Website + SEO = Success!
2005 2018
Digital Marketing Agency
WPO + Mobile = Success!

4. So How Can I Help?
Where Should Your Focus Be?
Share, Like, Promote, and Review!1
Most Content Is short-lived these days.3
Don’t just share… Create
a conversation
2

5. Create Content With REAL Value
Where Should Your Focus Be?
Nobody shares self promotion!1
Consider yourself. What do you share?
What will a donation actually do? Tips, Recipes, News,
Humor, Engaging Articles… Anything you think will
benefit your friends, co-workers, and family.
2

6. How To Create Valuable Content
Where Should Your Focus Be?
Make it simple, memorable, and applicable.1
Create content that can be dissected across
various platforms and reused 15 times.
2
If you can put a picture in their mind, you win!3

7. Catch Their Attention
Where Should Your Focus Be?
Everything Beeps!1
Red Dots & Zero Inbox3
Thumbs Are For Swiping2
You Must Be Captivating!4

8. Think “What Do I Use?”
Where Should Your Focus Be?
Research Before Buying1
Become The Authority!3
Learn Something Quickly2

9. Does Your Time Make A Difference?
Where Should Your Focus Be?
Absolutely! Nobody knows everything that’s
happening.
1
You never know when a person is moved to
donate, or share with an influencer!
2

10. Big Data is Made of People
Where Should Your Focus Be?
Data driven strategies consist of people
and are created by pixels
1
Remarketing saves AIDB money!3
Your shares enable AIDB to better target
and connect with their audience.
2

11. But That’s SO MUCH Content
Where Should Your Focus Be?
Create the anchor content1
Thrive On Instagram3
Slice, dice, and repurpose
content natively
2

12. What You Should Do
Where Should Your Focus Be?
Stop sleeping on social media & get engaged1
Install your pixels, and get real about
collecting & using data to advertise
3
Start making more video2

13. Thank You For Your Time!
256-241-6112sales@widenetconsulting.com
/WideNetwww.WideNetConsulting.com
Questions? We love to help,
so please stay and talk!
Where Should Your Focus Be?