This doc details the MagnetMail integration with Personify

1. Developers of MagnetMail POWERFUL EMAIL & EVENT SOLUTIONS for ASSOCIATIONS
POWERFUL TOOLS for EMAIL BEST PRACTICES
With inboxes more flooded than ever, you need to be at the top of your marketing game
to cut through the clutter. MagnetMail gives you the tools to get there.
COMING 3Q ‘09: INTEGRATION WITH PERSONIFY
Efficient management of email lists and tracking data is critical to increased ROI. Soon,
MagnetMail will be integrated with TMA Resources’ Personify. Joint customers can share
data between the two applications without importing or exporting. With a few mouse
clicks, lists generated in Personify are transferred seamlessly to MagnetMail. Similarly,
key MagnetMail tracking data (e.g. sent time, opened, click-through, and unsubscribed)
is returned “behind-the-scenes” to Personify and populated on members’ records. This
“Real Magnet gets an A+ data can be searched and queried on in Personify.
for ease-of-use, deliverability, EXPERT DELIVERABILITY
Deliverability is Real Magnet’s #1 priority. It’s team of experts manages relationships
and customer support. with ISPs and other deliverability partners, works one-to-one with customers, and
monitors system-wide deliverability on a 24/7 basis. Additionally, built-in deliverability
It's been the key to our email testing allows you to identify deliverability issues BEFORE sending your message. Real
Magnet is CAN-SPAM compliant, Sender Score Certified, and a member of the Email
marketing success.” Sender and Provider Coalition.
Bonnie Bailey
Corporate Marketing Director
RELEVANCY TOOLS
Credit Union National Association Give recipients relevant content, and you’ll enjoy higher open and click-through rates.
Send non-relevant content, and you’ll experience just the opposite. Leverage
MagnetMail’s advanced features to ensure you’re delivering relevant, timely content to
members:
 The Dynamic Content engine serves customized content to individual recipients
based on their preferences and/or demographics.
 Event-Triggered Messaging allows you create on-going campaigns that
automatically filter recipients into groups and deliver targeted messages based
on recipient actions (e.g. send follow up message A to recipients who click on a
link B in the email).
 A/B Testing lets you identify which subject lines, from field lines and content
will perform best. The premise is simple: Create multiple variables (e.g. two
OFFICIAL SPONSOR different subject lines), send to random samplings of recipients, and compare
the results. With MagnetMail, it’s automated and easy.
GAIN CONTROL ENTERPRISE-WIDE
Sending too much email frustrates members and ultimately reduces their engagement.
MagnetMail gives administrators the tools necessary to manage their email activity at
the enterprise level with features such as user-level permissions, Approved Sender,
business rules for establishing sending limits, and more.
info@realmagnet.com • www.realmagnet.com • P: 301-652-4025 • F: 301-652-7153 • 4853 Cordell Ave. • PH-11 • Bethesda, MD 20814
CONTACT US