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So you
want to be a
digital health
entrepreneur?
Chris Hogg
Chief Operating Officer
Propeller Health
@cwhogg
“Can you imagine how awesome it would have been
to be an entrepreneur in 1985 when almost any dot
com name you wanted was ...
We are still
disconnected from
our health
Being disconnected
still
leads to poor health
EMRs
Sensors
Smartphones
Public Policy
(ACA)
The Great Convergence
Health is a Data
Problem
12/31/05 1/31/06 2/28/06 3/31/06 4/30/06 5/31/06 6/30/06 7/31/06 8/31/06 9/30/06 10/31/06 11/30/06
A medical record is a p...
PersonalHealthData
12/31/05 1/31/06 2/28/06 3/31/06 4/30/06 5/31/06 6/30/06 7/31/06 8/31/06 9/30/06 10/31/06 11/30/06
EMR ...
Don’t
underestimate
the difficulty of
making the data
useful
(and in workflow)
Doctor
NP/PA/Nurse
Care Coordinator
Technology
Molecular/cell biology
Digital Health
Entrepreneurship
Pharma Commercial Strategy
Healthcare
Investment Banking
Opportunity is missed by
most people because it is
dressed in overalls and
looks like work
Thomas Edison
37,341 views
4,302 views
“Data as the next blockbuster drug”
Search ‘100plus vimeo’ for video
We did some things
right at 100Plus…
Focused on
delivering a
‘Consumer UX’
Used data effectively in UX
Experimented
and
Measured
We built a
good product
and built a
good team
(and did good PR)
And, we did some a lot of
things wrong at 100Plus…
Medical / clinical is converging with
health / wellness
Medical / clinical is converging with
health / wellness
We didn’t obsess
about user
acquisition
Fought the Market
(it tells you where to go)
I built a product,
not a company
Propeller Health uses technology
to help patients and providers
better manage asthma and COPD
Propeller sensors passively
capture information about
the daily use of medications
So you want to be
a
digital health
entrepreneur?
A few questions to
ask yourself…
Are you in it for the
fame, fortune and
adventure?
(be honest now)
What is your
target market?
(Wellness or Clinical,
but not both)
Corporate
wellness
Nothing today
Are you….
• A data creator
• A data aggregator
• A data analyzer
• Providing a human-powered service?
Narrow vs. Broad?
Find a niche you can own
What is the right problem for you to solve?
Can you leverage existing proof it will work?
What existing
tech trends can
you apply to
healthcare?
Synthesis
Disclaimer
IDEAS
Ideas
Execution
The Myth
Ideas Execution
The Truth
What is your Key Metric?
…………………….Hospitalizations for mental health
…………………Medication adherence
………………% of asthmatics who...
Engagement
is not
a Key Metric!
Caregivers
Patients
Testing
Potential
Enthusiasm
Build cheap prototypes
Measurably better respiratory health.Build a system
that allows you to
learn what works
Obsess
about user
acquisition from
day one
Brian Balfour
coelevate.com
Iterate.
Experiment.
Learn.
(User acquisition is your second product)
Brian Balfour
coelevate.com
Know your audience
Make your product simple
Make your product delightful
Make your product meaningful
Obsess about UX
• Meta-aggregators
– An integration and communication layer
around the EMR
• Full verticals
– Oscar, Adelaide, more coming...
Technology is nothing. What’s
important is that you have a faith in
people, that they’re basically good and
smart, and if ...
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
Wharton hcmg 867 401 preso 3-4-15 v upload
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Presentation to Wharton's Healthcare Entrepreneurship class on March 4, 2015. "So you want to be a digital health entrepreneur?"

Veröffentlicht in: Gesundheit & Medizin
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Wharton hcmg 867 401 preso 3-4-15 v upload

  1. 1. So you want to be a digital health entrepreneur? Chris Hogg Chief Operating Officer Propeller Health @cwhogg
  2. 2. “Can you imagine how awesome it would have been to be an entrepreneur in 1985 when almost any dot com name you wanted was available?”
  3. 3. We are still disconnected from our health
  4. 4. Being disconnected still leads to poor health
  5. 5. EMRs Sensors Smartphones Public Policy (ACA) The Great Convergence
  6. 6. Health is a Data Problem
  7. 7. 12/31/05 1/31/06 2/28/06 3/31/06 4/30/06 5/31/06 6/30/06 7/31/06 8/31/06 9/30/06 10/31/06 11/30/06 A medical record is a punctuated data stream PersonalHealthData
  8. 8. PersonalHealthData 12/31/05 1/31/06 2/28/06 3/31/06 4/30/06 5/31/06 6/30/06 7/31/06 8/31/06 9/30/06 10/31/06 11/30/06 EMR data + user generated/sensor data = a complete picture
  9. 9. Don’t underestimate the difficulty of making the data useful (and in workflow)
  10. 10. Doctor NP/PA/Nurse Care Coordinator Technology
  11. 11. Molecular/cell biology Digital Health Entrepreneurship Pharma Commercial Strategy Healthcare Investment Banking
  12. 12. Opportunity is missed by most people because it is dressed in overalls and looks like work Thomas Edison
  13. 13. 37,341 views 4,302 views
  14. 14. “Data as the next blockbuster drug”
  15. 15. Search ‘100plus vimeo’ for video
  16. 16. We did some things right at 100Plus…
  17. 17. Focused on delivering a ‘Consumer UX’
  18. 18. Used data effectively in UX
  19. 19. Experimented and Measured
  20. 20. We built a good product and built a good team (and did good PR)
  21. 21. And, we did some a lot of things wrong at 100Plus…
  22. 22. Medical / clinical is converging with health / wellness
  23. 23. Medical / clinical is converging with health / wellness
  24. 24. We didn’t obsess about user acquisition
  25. 25. Fought the Market (it tells you where to go)
  26. 26. I built a product, not a company
  27. 27. Propeller Health uses technology to help patients and providers better manage asthma and COPD
  28. 28. Propeller sensors passively capture information about the daily use of medications
  29. 29. So you want to be a digital health entrepreneur?
  30. 30. A few questions to ask yourself…
  31. 31. Are you in it for the fame, fortune and adventure? (be honest now)
  32. 32. What is your target market? (Wellness or Clinical, but not both)
  33. 33. Corporate wellness Nothing today
  34. 34. Are you…. • A data creator • A data aggregator • A data analyzer • Providing a human-powered service?
  35. 35. Narrow vs. Broad?
  36. 36. Find a niche you can own
  37. 37. What is the right problem for you to solve?
  38. 38. Can you leverage existing proof it will work?
  39. 39. What existing tech trends can you apply to healthcare?
  40. 40. Synthesis
  41. 41. Disclaimer IDEAS
  42. 42. Ideas Execution The Myth
  43. 43. Ideas Execution The Truth
  44. 44. What is your Key Metric? …………………….Hospitalizations for mental health …………………Medication adherence ………………% of asthmatics who are controlled …………………% of users with >5% weight loss .…………………HbA1c
  45. 45. Engagement is not a Key Metric!
  46. 46. Caregivers Patients Testing Potential Enthusiasm
  47. 47. Build cheap prototypes
  48. 48. Measurably better respiratory health.Build a system that allows you to learn what works
  49. 49. Obsess about user acquisition from day one Brian Balfour coelevate.com
  50. 50. Iterate. Experiment. Learn. (User acquisition is your second product) Brian Balfour coelevate.com
  51. 51. Know your audience Make your product simple Make your product delightful Make your product meaningful Obsess about UX
  52. 52. • Meta-aggregators – An integration and communication layer around the EMR • Full verticals – Oscar, Adelaide, more coming • TeleMedicine / nurses / coaches – But not TeleDoc, more like Better for CF patients • Proliferation of sensors – But for what purpose? What is the UX – that’s the hard part
  53. 53. Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them. Steve Jobs

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