About CRMC CALA and Customers Forever

1. CRMC ® CALA 2007 Racing to Win … ¡Bienvenidos! Rick Beato Customers Forever

3. Sponsors & Partners

4. Media Sponsors

5. Customers Forever Society Chapter Sponsors México, D.F. Monterrey, México Perú Colombia Argentina

7. Training & Educational Partners

9. Jueves 10 de Mayo 2007 Thursday, May 10 2007 11:45 AM – OfficeMax México – Customer Loyalty Programs. Programas de Lealtad. The OfficeMax Experience in México … 12:30 PM - Almuerzo y Networking / Lunch and Networking 1:30 PM - Gordon Linoff, Co-Founder, Data Miners, Inc. Como aplicar CRM usando minería de datos. How to apply CRM using data mining techniques. 2:15 PM - Dr. Salvador Treviño, Dean of the School of Business, Undergraduate Programs, Instituto Tecnológico y de Estudios Superiores de Monterrey - Multi-Channel Marketing Lecture 6:30 PM - Evento Especial – Networking / Special Event - Networking Karma Restaurant , 2325 Galiano St , Coral Gables - Oportunidad para "networking" en un ambiente social. The right opportunity to network and meet your fellow attendees. 3:00 PM – Intervalo / Break 4:00 PM – Leopoldo Gómez , President, GomezLee Marketing. Programas de Lealtad - Mejores Prácticas para Latinoamérica. Loyalty Programs in Latin America. AGENDA CHANGE / CAMBIO DE AGENDA 3:15 PM - Ramón Larrea, Vice-Presidente Ejecutivo, Banco Pichincha. “Business Intelligence” enfocado al conocimiento del cliente. Get to know your customer using business intelligence.

10. Viernes 11 de Mayo 2007 Friday, May 11 2007 8:30 PM - Sesión de Preguntas y Respuestas / Q&A Session . 9:00 AM - Jay Berkowitz, CEO, Ten Golden Rules, Las Dies Reglas de Internet Marketing: Edición CRM. The Ten Golden Rules of Internet Marketing: CRM Edition 9:45 AM - Juan Caillon, Business Process Manager – Nuestra experiencia en CRM – Our CRM experience KEYNOTE SPEAKER : Patricia Seybold, Patricia Seybold Group Outside Innovation: Cuando los clientes conducen el diseño de los procesos del negocio, las empresas tienen que manejar sus productos, servicios, y modelos operativos diferentemente de cómo lo hacen hoy en día. Outside Innovation: How Your Customers Will Co-Design Your Company’s Future. The faster and better a company innovates, the more likely it is to remain the leader and to set the new rules for others to follow. But the innovation game is changing dramatically. Drawing from dozens of stories of outside innovation pioneers, this book shows how to win the innovation war. Almuerzo - Cierre y Networking / Lunch and Closing Remarks - Networking. 7:30 AM - Desayuno y Registro / Breakfast & Registration 10:30 AM – Intervalo / Break 10:45 PM - Edward Jiménez, Phd & Gonzalo Pozo, Multienlace . Mejores prácticas en modelos de conocimiento de clientes: valor, lealtad y comportamiento según los aspectos económicos de Latinoamérica. Best practices using analytical models such as customer value, loyalty, & behavior based on Latin American economic factors. AGENDA CHANGE / CAMBIO DE AGENDA AGENDA CHANGE / CAMBIO DE AGENDA

11. Productores Producers

12. About Sekleiman / Newell Welcome! Devon Wyle President

13. Fred Newell