Resources for Communicators
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Presentation from the Communicators' Breakfast at the CUPE National Convention 2015.
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Resources for Communicators
- 1. Resources for CUPE communicators CUPE Communicators’ breakfast Vancouver, BC Tuesday, November 3, 2015
- 2. Build your website CUPE hosts websites at no cost for locals. • WordPress software • Pre-built basic site with CUPE logos and images • Pages and features already set up for you Just choose a sample site. Once it’s created, you can organize and add to it. Support is an email away at comm@cupe.ca. To get started, visit cupe.ca/webhosting.
- 5. Create a newsletter CUPE has templates to create or revitalize your local’s newsletter. Three easy steps: • Download a template • Watch the video. Learn how to use and customize the templates • Find content for your newsletter at cupe.ca/publications Get started today at cupe.ca/newsletter-templates.
- 6. Fill your pages Subscribe to our daily news bulletin and publications covering a range of topics from health and safety to the economy. • Copy and paste content into your newsletter or webpage. • Set up an RSS feed that delivers the latest articles from cupe.ca to your local’s website. Sign up at cupe.ca/subscribe.
- 7. Send better email MailChimp is easy-to-use software with options for designing, sending and saving emails. Special features • Predesigned templates • Drag and drop photos and content blocks • Testing and preview for mobile devices • Works well on mobile devices Learn more at mailchimp.com or drop us a line at comm@cupe.ca.
- 8. Online tools for communicators Google Keep - google.com/keep Capture what’s on your mind. Add notes, lists, photos, and audio to Keep Canva - canva.com Easy-to-use graphic design tool Pocket – getpocket.com A "save-for-later service" that works from your computer or other devices Hootsuite at hootsuite.com Manage all your social networks from one platform
- 9. Develop your skills CUPE workshops with a communications focus: • Communicating CUPE • Communications: Social Media • Collective Bargaining: Strike Preparation • Building strong local unions • Mobilizing for bargaining • Recording secretaries • Strategic planning for bargaining • Picket captain training • Bargaining solidarity
- 10. Develop your skills • Workshop content varies. • Contact your regional communications representative or education representative, or visit cupe.ca/union-education.
- 11. Join CALM Benefits of membership • Labour news, visuals and infographics • Online access to a range of services and information for labour communicators • Conferences and workshops • Media training • Media strategy consulting • Annual CALM Awards
- 12. Join CALM
- 13. Join CALM Find out more at calm.ca or contact us at comm@cupe.ca.
- 14. Interview opportunities Hone your skills and get great stories. Interview the international guests at convention: • George Archontopoulos, Thessaloniki water workers • Berenice Celeyta, NOMADESC • Wendy Nichols, UNISON • Rosa Pavanelli, PSI • Lee Saunders, AFSCME • Benjamin (Benjie) Valbuena, ACT
- 15. CUPE resources Find everything you need to get started at: cupe.ca/communicators
Editor's Notes
- Growing your local’s email list is a top communications priority. Emails can contain a lot of information, and members can save them to read anytime. You can also track the success of your email campaigns and content. We can also integrate Mailchimp with your local’s Wordpress site.
- The Canadian Association of Labour Media provides training, news and online services to a network of union activists and editors. It’s a great source of graphics and content for local publications.
- The Canadian Association of Labour Media provides training, news and online services to a network of union activists and editors. It’s a great source of graphics and content for local publications.